Philippine Department of Tourism (DOT)

• The Department of Tourism (DOT) is the executive department of the Philippine government.
• DOT is responsible for promoting and developing the tourism program
• DOT's goal is to generate income through foreign and local visitors to the country's tourist destinations.

History of DOT

• President Ferdinand E. Marcos created DOT in 1973 through Presidential Decree No. 189.
• The Philippine Tourism Authority (PTA), Civil Aeronautics Board (CAB), and Philippine Convention Bureau (PCB) were attached to the DOT.

Philippine Tourism Authority (PTA)

• The PTA is a government-owned corporation that acts as the policy-implementing body of the DOT.
• The PTA's role includes realizing tourism standards, collecting taxes, and providing and maintaining tourism facilities and infrastructure.
• In 2009, the Philippine Tourism Authority was reorganized as the Tourism Infrastructure and Enterprise Zone Authority, pursuant to Republic Act No. 9593, also known as the Tourism Act of 2009.

Civil Aeronautics Board (CAB)

• The CAB was in charge of overseeing air transportation.
• In 1987, President Corazon C. Aquino transferred the CAB to the Department of Transportation and Communication via Executive Order No. 120.
• The CAB controls and supervises the economic aspects of air transportation. This includes air carriers, cargo sales agents, properties, and facilities.

Philippine Convention Bureau (PCB)

• The PCB became the marketing arm of conventions.
• In 1987, President Corazon C. Aquino renamed PCB the Philippine Convention and Visitors Corporation via Executive Order No. 120-A.

Philippine Convention and Visitors Corporation (PCVC)

• The PCVC is a non-profit corporation.
• Its aim is to promote the Philippines as a prime tourist, convention, and incentive travel destination.
• It serves as the country's tourism arm in domestic and international markets.
• In 2009, the Philippine Convention and Visitors Corporation was reorganized as the Philippine Tourism Promotion Board, pursuant to Republic Act No. 9593, also known as the Tourism Act of 2009.

Offices of the Department of Tourism

The offices include:

• The Office of the Secretary
• Tourism Promotion Sector
• Tourism Services and Regional Office Sector
• Planning, Product Development, and Coordination Sector
• Internal Services Sector

Tourism Promotion Sector

• The Tourism Promotion Sector deals with public relations and marketing of tourism activities and projects.
• It provides assistance to private sectors and organizes events to promote the country’s finest destinations.
• It disseminates tourism information about the country and its products.
• The Undersecretary for Tourism Promotions is responsible for creating a good impression on foreign visitors for the Philippines.

List of Airlines

• Air Asia promotes the tagline "Now Everyone Can Fly"
• Cebu Pacific promotes the tagline "Let's Take to the Sky."
• Fil-Asian Airways promotes the tagline "The Asian experience."
• PAL Express promotes the tagline "The Heart of the Filipino."
• Philippine Airlines promotes the tagline "The Heart of the Filipino."
• Sky Pasada promotes the tagline "OK sa trip! Safe at reliable pa."
• Spirit of Manila Airlines promotes the tagline "I am going home."

Land Transportation Entities

Entities Include:

• Public bus companies
• Tour bus companies
• Tricycle associations
• Rail transport companies
• Taxicabs and car rentals

Public Bus Companies

Examples include:

• Baliwag
• Philtranco
• Bataan Transit Co.
• Bicol Isarog Transport System Inc.
• Victory Liner
• Five Star
• First North Luzon Transit
• Lucena Lines
• Dimple Star Transport
• Mega Bus Line
• Northstar Transport Inc.
• Silver Star

Railway Transport

• Railway transport options include:
• LRT 1 – Manila Light Rail Transit Line 1
• LRT 2 – Manila Light Rail Transit Line 2
• MRT 3 – Manila Metro Rail Transit
• PNR – Philippine National Railways

Sea Transport

Options for Marine Transport include:

• Shipping Line: Carries both cargo and passengers with limited amenities at an affordable fare.
• Cruise Line: Solely for passenger comfort, offering first-class facilities, amenities, and flexible routes.
• Ferry: Suitable for short-distance trips, for example Sorsogon to Samar or Batangas City to Calapan City.

Lodging Industries

• Hotel

Types of Hotels:

• Resort Hotel: Includes amenities like swimming pools, golf courses, and fitness centers.
• Business/Corporate Hotel: Provides facilities for meetings, conferences, and business events.
• All-Suite Hotel: Open to all kinds of dealings, with properties and facilities suitable for guests’ needs.
• Motel: Provides inexpensive lodging accessible to the motoring public, which became popular in the 1920s.
• Apartelle: Buildings with independent and furnished apartments leased to tourists/travelers on a long-term basis.
• Condotel: Lodging establishment between a condominium and a hotel that are leased to tourists, similar to apartels.

Food and Beverage Industry

• Restaurants: Cafeterias, fast-food chains, coffee shops, specialty restaurants, and full-service restaurants.
• Travel food service: Food service entities in airplanes, cruise ships, trains, hotels, and motels.
• Institutional food service: Food service sector in companies, nursing homes, and hospitals and other service related entities.

Attractions and Activities Industry

Offers Activities like:

• Recreation: Facilities for relaxation and stress relief like amusement parks, theme parks, resorts, casinos, fitness centers, bowling centers, and spa centers.
• Shopping: A source of income for entrepreneurs and a stress reliever for consumers.
• Entertainment: Catches the audience’s attention through drama, music, dance, or storytelling, and more, as well as theatre and movie houses, concerts, sports events, and festivals.
• Education: Enriches tourist learning in terms of culture, historical events, inventions, innovations, and technology, including historical parks, monuments, relevant landmarks and museums.

Individual Project: Postcard Instructions

• Select a destination in the Philippines.
• Gather details including the name, features, and significance of the place.
• Collect personal or quality images.
• Design the postcard with photos, a short description, and a catchy title.
• Keep it simple, clear, and attractive.
• Incorporate the "Love the Philippines" logo prominently.
• Choose postcard sizes such as 4 x 6 inches (standard) or 5 x 7 inches (larger for more content).
• Combine captivating images, brief descriptions, and the "Love the Philippines" logo for a good final product.

Group Project: Video Project

• Create an engaging video showcasing one of the Philippines' iconic tourist destinations.
• Highlight the destination's beauty, culture, and key attractions.
• Showcase government and NGO efforts to preserve the site (environmental protection).
• Emphasize responsible tourism practices to protect the environment and heritage (public role).
• The video should have a duration of 3-5 minutes and resolution of 1080p (Full HD).
• Narration, visuals, and credits need to be included.
• It should inspire environmental awareness and appreciation for the Philippines' rich heritage.

Department of Tourism Role

• Regulating the Philippine Tourism Industry.
• Promoting the Philippines as a Tourist Destination.

DOT Powers

DOT has the power to:

• Hold meetings and conferences related to tourism.
• Amend travel regulations and guidelines.
• Review all government projects concerning tourism.
• Issue licenses to tourism personnel like tour guides, travel agents, and travel operators.
• Regulate, supervise, and license all tourism sub-sectors such as hotels, motels, restaurants, and resorts.