Persuasive Techniques in Advertisements

Persuasive Techniques in Advertisements

• Testimonial, Card stacking, Repetition, Bandwagon, Snob Appeal, and Emotive Words are commonly used persuasive techniques in advertisements.

Complex Sentence Structure

• A complex sentence consists of a main clause and a subordinate clause, joined by a subordinating conjunction.
• The main clause stands on its own, while the subordinate clause provides additional information.
• Creating complex sentences can add variety to writing.

Subordinating Conjunctions

• Common subordinating conjunctions include:
  • before, after, while, until, as soon as, as long as, when, whenever (to show time)
  • where, wherever, in the same place as (to show place)
  • as, because, since, so that (to show reason, cause, and effect)
  • as if, as though (to show similarity)
• Examples of using subordinating conjunctions in context:
  • They left for home as soon as school was dismissed for the day.
  • The pensioner wanted to live where she grew up as a child.
  • I eat balanced meals because I wish to stay healthy.

Commas in Complex Sentences

• When a subordinate clause comes before a main clause, place a comma before the main clause.
• Example: As the aircraft touched the runway, Ricardo felt relieved.

Using Subordinating Conjunctions in Sentences

• Examples of completing sentences using subordinating conjunctions:
  • Teachers are expected to supervise students until they arrive at school.
  • I haven't been to the gymnasium since I fell ill with a virus.
  • We'll stay to the end of the game as it is exciting.
  • You did not share your problem with me as though you expected me to read your mind.