Podcast
Questions and Answers
According to the AIDA model, what is the primary goal of the 'Attention' stage in advertising?
According to the AIDA model, what is the primary goal of the 'Attention' stage in advertising?
- To attract the attention of consumers. (correct)
- To drive the customer to purchase the product.
- To make consumers desire the product.
- To provide detailed information about the product.
In the AIDA model, which element focuses on moving the consumer's mindset from 'I like it' to 'I want it'?
In the AIDA model, which element focuses on moving the consumer's mindset from 'I like it' to 'I want it'?
- Interest
- Attention
- Desire (correct)
- Action
What is the ultimate goal of the 'Action' stage in the AIDA model?
What is the ultimate goal of the 'Action' stage in the AIDA model?
- To capture the consumer's attention.
- To create a desire for the product.
- To increase the consumer's interest level.
- To drive the customer to purchase the product or service. (correct)
Which of the following is the correct sequence of the AIDA model?
Which of the following is the correct sequence of the AIDA model?
What should an advertisement do to capture 'Attention', according to the AIDA model?
What should an advertisement do to capture 'Attention', according to the AIDA model?
In the 'Interest' phase of the AIDA model, what is the primary focus?
In the 'Interest' phase of the AIDA model, what is the primary focus?
How does the AIDA model suggest an advertisement should create 'Desire' in consumers?
How does the AIDA model suggest an advertisement should create 'Desire' in consumers?
What specific actions should an advertisement include in the 'Action' phase of the AIDA model?
What specific actions should an advertisement include in the 'Action' phase of the AIDA model?
Why is advertising important for consumers?
Why is advertising important for consumers?
Which advertising type involves ads placed in newspapers and magazines?
Which advertising type involves ads placed in newspapers and magazines?
In which type of advertising are ads played during designated breaks between music or a radio show?
In which type of advertising are ads played during designated breaks between music or a radio show?
Where are Internet advertisements typically placed?
Where are Internet advertisements typically placed?
For what purpose do advertisements serve?
For what purpose do advertisements serve?
What is the ultimate aim of advertising according to the provided content?
What is the ultimate aim of advertising according to the provided content?
What does AIDA stand for?
What does AIDA stand for?
Who developed the AIDA model and in what year?
Who developed the AIDA model and in what year?
What is one of the key roles of advertising for businesses?
What is one of the key roles of advertising for businesses?
Why should a campaign ‘Attention’ step be catchy?
Why should a campaign ‘Attention’ step be catchy?
In the example given for a lotion; what is one point given to give consumers interest?
In the example given for a lotion; what is one point given to give consumers interest?
In the example given for a lotion; what is an instruction given during its ‘Action’ stage?
In the example given for a lotion; what is an instruction given during its ‘Action’ stage?
You and a partner are tasked with creating an AIDA speech campaign. Which of the following would be the MOST appropriate first step?
You and a partner are tasked with creating an AIDA speech campaign. Which of the following would be the MOST appropriate first step?
You are creating an AIDA speech campaign targeting middle-class consumers. What is a key factor you should consider when thinking of a service of offering?
You are creating an AIDA speech campaign targeting middle-class consumers. What is a key factor you should consider when thinking of a service of offering?
Which design software is MOST appropriate when forming an AIDA model poster?
Which design software is MOST appropriate when forming an AIDA model poster?
When creating your AIDA template, what date is the content meant to be submitted?
When creating your AIDA template, what date is the content meant to be submitted?
Your speech must persuade the targeted consumer group. How can you ensure persuasiveness in your AIDA model?
Your speech must persuade the targeted consumer group. How can you ensure persuasiveness in your AIDA model?
When creating your poster, which font and font size are the MOST appropriate?
When creating your poster, which font and font size are the MOST appropriate?
Why is it important for a business for more people to know about their services from advertising?
Why is it important for a business for more people to know about their services from advertising?
What type of benefit is Vitamin C labelled as in the 'Interest' stage?
What type of benefit is Vitamin C labelled as in the 'Interest' stage?
What two mediums of providing for instructions in the ‘Action’ stage are provided?
What two mediums of providing for instructions in the ‘Action’ stage are provided?
What should the final section of any written ad campaign do?
What should the final section of any written ad campaign do?
How will your AIDA model poster earn bonus points?
How will your AIDA model poster earn bonus points?
Which medium is most appropriate if I wished to connect outside of websites?
Which medium is most appropriate if I wished to connect outside of websites?
The AIDA model is widely used in marketing and advertising. What does it describe?
The AIDA model is widely used in marketing and advertising. What does it describe?
Flashcards
What is an Advertisement?
What is an Advertisement?
An advertisement is a written or visual message promoting a specific product, brand, or service to attract interest, engagement, and sales.
Print Advertising
Print Advertising
These are ads located in newspapers, magazines, brochures, billboards, flyers, posters, and more.
Radio Advertising
Radio Advertising
These ads are played during designated breaks between music or a radio show.
Television Advertising
Television Advertising
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Internet Advertising
Internet Advertising
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Why is advertising important for business?
Why is advertising important for business?
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Why is advertising important for consumers?
Why is advertising important for consumers?
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The AIDA Model
The AIDA Model
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What does AIDA stand for?
What does AIDA stand for?
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Attention (AIDA)
Attention (AIDA)
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Interest (AIDA)
Interest (AIDA)
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Desire (AIDA)
Desire (AIDA)
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Action (AIDA)
Action (AIDA)
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AIDA flow
AIDA flow
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AIDA - Attention
AIDA - Attention
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AIDA - Interest
AIDA - Interest
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AIDA - Desire
AIDA - Desire
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AIDA - Action
AIDA - Action
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Study Notes
- A Persuasive Speech can be written using the AIDA Model
Advertisements Defined
- The term "advertisement," shortened to "advert" or "ad" denotes written or visual communications
- These are dedicated to promoting a specific product
- Also dedicated to a brand or service to a viewership
- Aim to attract interest, engagement, and sales
Types of Advertising
- Print advertising appears in newspapers, magazines, brochures, billboards, flyers, and posters
- Radio advertisements are broadcast during designated breaks in music programs or radio shows
- Television advertisements air during scheduled breaks in a network's programming
- Internet advertisements are placed in exposed areas that are separate from a website's main content
Importance of Advertising
- Advertising assists businesses in generating revenue by informing more consumers about their offerings
- Advertising aids customers in making choices regarding which goods or services to buy
AIDA Model Overview
- AIDA is an acronym standing for Attention, Interest, Desire, and Action
- The AIDA acronym was developed in 1898 by advertising pioneer E. St. Elmo Lewis
- The AIDA model serves as a marketing formula
- It is used to capture a buyer's attention, spark interest, and encourage a purchase
- It outlines the stages a potential customer undergoes before purchasing a product or service
- The AIDA model describes stages from initial awareness to the final purchase
AIDA: Attention
- The primary step in marketing or advertising involves capturing consumer attention
AIDA: Interest
- After a consumer knows about a product or service, efforts should be made to increase their interest
AIDA: Desire
- Once a consumer is interested, the goal is to make them desire the product
- Goal is to shift their mindset from "I like it" to "I want it"
AIDA: Action
- The ultimate goal is to motivate the customer to take action and buy the product or service
AIDA Model Summary
- The AIDA model suggests that Attention leads to Interest, Interest leads to Desire, and Desire leads to Action
Lotion Advertisement example using The AIDA Model
- Attention: A catchy and relevant statement will grab their attention. Example; "Hey you, yes YOU! Do you look at yourself at the mirror and think, aahh, my skin is so dry. What if there was a lotion that'll make your skin silky smooth and beautiful."
- Interest: Provide some interesting facts about the product. For example; "With this lotion you'll get Vitamin B5, which will give you extra moisture Silkier and softer skin for those Instagram selfies and Tiktok videos, 24-hour hydration to keep you feeling fresh and smooth, Vitamin C, a vitamin that helps achieve that light skin and A fresh light scent that isn't overpowering, but is just enough to boost your looks to the next level"
- Desire: Make them desire the product. Example;"life is short and you only live once, you have to live in the moment before it's gone, so why not live and look your all time best? This lotion will make sure that you're looking like you've never looked before."
- Action: Describe exactly how/when they should take action. Example; "Pick up the phone and call 1234-567 and we will answer any questions you have or if you want, send us an email ([email protected]) to avail of an exclusive 20% discount. This is only available for customers who will purchase within the week."
Guidelines for Creating an AIDA Speech Advertisement
- Choose a Partner
- Conceptulize an advertisement
- Choose a specific group to focus marketing towards, e.g. teachers, middle class, politicians, chefs, athletes etc
- Choose a unique and useful service or product that caters to the chosen group
- Aim to persuade them to buy the product or service
- Utilize the correct template to write out your AIDA speech
- Use Arial as a font, size 12
- Design a creative poster using a tool like Canva, Photoshop or Snappa
AIDA Poster Criteria
- Content: 30%
- Organization of ideas: 30%
- Grammar and Mechanics: 20%
- Creativity on poster design: 20%
- Total: 100%
AIDA Submission guidelines
- Submit the printed copy of the AIDA Model Speech Template and Poster, as well as the criteria on March 18, 2025, Tuesday.
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