Persuasion in Advertising

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Questions and Answers

What is the purpose of using testimonials and big names in persuasion techniques?

  • To create an emotional connection through loaded words
  • To show that the information has been accepted by experts or famous people (correct)
  • To project the image that everyone else is already on board with the argument
  • To appeal to people's desire to fit in socially

How does the bandwagon technique influence individuals?

  • By using words and phrases with strong emotional connotations
  • By appealing to the desire to fit in socially (correct)
  • By showing that everyone else is already on board with the argument
  • By creating a positive connotation for certain words

What is the main characteristic of loaded words in persuasion techniques?

  • They create an emotional connection through word choice (correct)
  • They focus on appealing to social desires
  • They use celebrities to drive persuasive messages
  • They project that everyone else is supporting the argument

Which psychological aspect do bandwagon techniques primarily target?

<p>Social need to fit in (B)</p> Signup and view all the answers

Why do authors choose their words carefully when using loaded words?

<p>To establish the specific emotional connection they seek (D)</p> Signup and view all the answers

What is the main purpose of persuasion in advertisements?

<p>To convince people to buy things (D)</p> Signup and view all the answers

Which of the following is an example of a testimonial used in commercials?

<p>Featuring a famous person using the product (C)</p> Signup and view all the answers

How does an author use persuasion in writing to promote a bias?

<p>By displaying partiality for or against a person or idea (D)</p> Signup and view all the answers

What is the purpose of using big names in advertisements?

<p>To establish credibility for the product (D)</p> Signup and view all the answers

In the context of persuasion, what does it mean when an advertisement uses 'real people, not actors'?

<p>The advertisement features everyday individuals endorsing the product (B)</p> Signup and view all the answers

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