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Persuasion in Advertising

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Questions and Answers

What is the purpose of using testimonials and big names in persuasion techniques?

To create an emotional connection through loaded words

To show that the information has been accepted by experts or famous people (correct)

To project the image that everyone else is already on board with the argument

To appeal to people's desire to fit in socially

How does the bandwagon technique influence individuals?

By using words and phrases with strong emotional connotations

By appealing to the desire to fit in socially (correct)

By showing that everyone else is already on board with the argument

By creating a positive connotation for certain words

What is the main characteristic of loaded words in persuasion techniques?

They create an emotional connection through word choice (correct)

They focus on appealing to social desires

They use celebrities to drive persuasive messages

They project that everyone else is supporting the argument

Which psychological aspect do bandwagon techniques primarily target?

Social need to fit in Signup and view all the answers

Why do authors choose their words carefully when using loaded words?

To establish the specific emotional connection they seek Signup and view all the answers

What is the main purpose of persuasion in advertisements?

To convince people to buy things Signup and view all the answers

Which of the following is an example of a testimonial used in commercials?

Featuring a famous person using the product Signup and view all the answers

How does an author use persuasion in writing to promote a bias?

By displaying partiality for or against a person or idea Signup and view all the answers

What is the purpose of using big names in advertisements?

To establish credibility for the product Signup and view all the answers

In the context of persuasion, what does it mean when an advertisement uses 'real people, not actors'?

The advertisement features everyday individuals endorsing the product Signup and view all the answers