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is a personalized sales method
that employs person-to-person
interaction between a sales
representative and prospective
customers to influence the customer’s purchase decision
is a personalized sales method that employs person-to-person interaction between a sales representative and prospective customers to influence the customer’s purchase decision
Personal Selling
is a promotional sales technique where
a salesperson (1) uses person-to-
person communication, (2) to sell an
offering, and (3)uses personalized
sales strategy,
is a promotional sales technique where a salesperson (1) uses person-to- person communication, (2) to sell an offering, and (3)uses personalized sales strategy,
Personal Selling
Personal selling involves
direct contact of the
salesperson and the
customer.
Personal selling involves direct contact of the salesperson and the customer.
Uses face to face communication
The purpose of personal
selling is to motivate and
persuade the customer to
purchase the intended offering a detailed explanation or demonstration of the product.
The purpose of personal selling is to motivate and persuade the customer to purchase the intended offering a detailed explanation or demonstration of the product.
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This strategy involves the
salesperson to understand
the needs and wants of the
customers, develop
personalised connections,
communicate the value of
the offering in a way that
persuades the customer to
buy the offering.
This strategy involves the salesperson to understand the needs and wants of the customers, develop personalised connections, communicate the value of the offering in a way that persuades the customer to buy the offering.
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By educating customers on the company’s
offerings and their benefits.
By educating customers on the company’s offerings and their benefits.
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By identifying and
persuading the prospects
to buy a business’s offering.
By identifying and persuading the prospects to buy a business’s offering.
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With the customers by
enforcing person-to-
person two-way
communication.
With the customers by enforcing person-to- person two-way communication.
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of complex, technical, or high-priced items by providing detailed technical information.
of complex, technical, or high-priced items by providing detailed technical information.
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by helping the customers
throughout their
decision-making process
and guiding them towards the business’s offering.
by helping the customers throughout their decision-making process and guiding them towards the business’s offering.
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by building long term
relationships with the
customers over time by
meeting them and
helping them in their
decision-making process.
by building long term relationships with the customers over time by meeting them and helping them in their decision-making process.
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receive requests
and queries from customers. In
simple terms, the customer
approaches these salespersons.
They usually hold positions like
retail sales assistants or
telemarketers and focus mainly
on determining customer needs
and pointing to inventory that
meets such needs.
receive requests and queries from customers. In simple terms, the customer approaches these salespersons. They usually hold positions like retail sales assistants or telemarketers and focus mainly on determining customer needs and pointing to inventory that meets such needs.
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reach out to new
prospects and persuade them to
make a direct purchase. These
are in-field salespersons who
bring in new clients to the
business.
reach out to new prospects and persuade them to make a direct purchase. These are in-field salespersons who bring in new clients to the business.
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don’t close the deal, but persuade the customers to promote the business’s offering, leading to sales eventually. For example, a
pharmaceutical company reaching out to a doctor to persuade him to prescribe the
company’s medicine.
don’t close the deal, but persuade the customers to promote the business’s offering, leading to sales eventually. For example, a pharmaceutical company reaching out to a doctor to persuade him to prescribe the company’s medicine.
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