Personal Selling Process - Phase 3
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Questions and Answers

What is the purpose of Step 3 in the personal selling process?

  • To close the sale
  • To provide additional information to overcome perceived negative aspects of the product (correct)
  • To ask the customer to commit to the purchase
  • To overcome major objections
  • Which activity is NOT typically part of personal selling?

  • Providing information
  • Locating customers
  • Offering customer assistance
  • Processing manufacturing orders (correct)
  • How does a salesperson handle objections in the personal selling process?

  • By avoiding them completely
  • By changing the conditions of the sale (correct)
  • By ignoring them and moving to the next customer
  • By refusing to listen to customer feedback
  • What has increased in importance in today's personal selling practices?

    <p>Telemarketing</p> Signup and view all the answers

    What is the first step in the personal selling process?

    <p>Planning the sales presentation</p> Signup and view all the answers

    What key question is commonly used to close a sale in Step 4 of the sales process?

    <p>Would you like the item in blue?</p> Signup and view all the answers

    In the past, where did most personal selling take place?

    <p>In face-to-face settings</p> Signup and view all the answers

    In personal selling, what might a salesperson do if a customer likes everything about a product except for its color and style?

    <p>Reduce the price to eliminate objections</p> Signup and view all the answers

    Which industry is NOT commonly associated with personal selling over the telephone?

    <p>Real estate</p> Signup and view all the answers

    What follows Step 4 of the personal selling process in terms of completing a sale?

    <p>Providing customer service</p> Signup and view all the answers

    How do favorable responses to closing questions impact personal selling?

    <p>They lead to the completion of the sale</p> Signup and view all the answers

    What does telemarketing enable businesses to do quickly and at a low cost?

    <p>Contact potential customers</p> Signup and view all the answers

    What is the first step in the personal selling process?

    <p>Identify potential customers</p> Signup and view all the answers

    Which of the following is NOT mentioned as a source for identifying potential customers?

    <p>Cold calling</p> Signup and view all the answers

    What is the purpose of the second step in the personal selling process?

    <p>To prepare and make a sales presentation</p> Signup and view all the answers

    What should a sales presentation highlight, according to the text?

    <p>The product's main features and positive traits</p> Signup and view all the answers

    Which of the following is NOT mentioned as a criterion for identifying qualified prospects?

    <p>Location</p> Signup and view all the answers

    What example is given of a creative sales presentation?

    <p>A simulated hotel room inside a truck trailer</p> Signup and view all the answers

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