Permission Marketing Quiz
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Questions and Answers

According to Seth Godin, why is interruption marketing becoming less effective in the modern world?

  • Consumers are overloaded with information (correct)
  • Interruption marketing is too expensive
  • Interruption marketing is illegal
  • Consumers don't like to see advertisements

    • What is permission marketing?

  • A type of advertising that is illegal
  • A type of advertising where people choose whether or not to receive ads (correct)
  • A type of advertising that is becoming less popular
  • A type of advertising that interrupts TV shows

    • What is the name of the book where Seth Godin introduced the concept of permission marketing?

  • Interruption Marketing: Winning People's Attention
  • The Overload of Advertisements: A Modern World Problem
  • Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers (correct)
  • The Rise of Digital Marketing

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