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Questions and Answers
According to Seth Godin, why is interruption marketing becoming less effective in the modern world?
According to Seth Godin, why is interruption marketing becoming less effective in the modern world?
- Consumers are overloaded with information (correct)
- Interruption marketing is too expensive
- Interruption marketing is illegal
- Consumers don't like to see advertisements
What is permission marketing?
What is permission marketing?
- A type of advertising that is illegal
- A type of advertising where people choose whether or not to receive ads (correct)
- A type of advertising that is becoming less popular
- A type of advertising that interrupts TV shows
What is the name of the book where Seth Godin introduced the concept of permission marketing?
What is the name of the book where Seth Godin introduced the concept of permission marketing?
- Interruption Marketing: Winning People's Attention
- The Overload of Advertisements: A Modern World Problem
- Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers (correct)
- The Rise of Digital Marketing
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