Podcast
Questions and Answers
What is the primary role of the Performance Marketer at MOGUL PTE.LTD?
What is the primary role of the Performance Marketer at MOGUL PTE.LTD?
Which of the following skills is NOT required for the Performance Marketer position?
Which of the following skills is NOT required for the Performance Marketer position?
What is one of the responsibilities related to data analysis for the Performance Marketer?
What is one of the responsibilities related to data analysis for the Performance Marketer?
How many years of digital marketing experience is required for the Performance Marketer role?
How many years of digital marketing experience is required for the Performance Marketer role?
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What does the Performance Marketer need to provide regarding campaign performance?
What does the Performance Marketer need to provide regarding campaign performance?
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Which platform is preferred for experience by the Performance Marketer?
Which platform is preferred for experience by the Performance Marketer?
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What is a bonus skill for the Performance Marketer regarding content creation?
What is a bonus skill for the Performance Marketer regarding content creation?
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Which of the following describes the working environment for the Performance Marketer position?
Which of the following describes the working environment for the Performance Marketer position?
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Study Notes
Performance Marketer Job Description
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Job Scope: Plan, execute, monitor, and control online marketing campaigns.
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Campaign Management: Setup campaigns adhering to best practices, operate company ad campaigns independently.
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Stakeholder Collaboration: Collaborate internally and externally on marketing activities, testing, and launches.
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Performance Evaluation: Evaluate media channel performance, forecast future campaign performance.
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Offsite Marketing: Manage SEO, Search Engine Marketing (SEM) is a crucial digital marketing strategy that primarily involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. This method typically utilizes pay-per-click (PPC) advertising, wherein advertisers bid on keywords relevant to their business to ensure their ads appear at the top of the search results when users input those keywords.
Effective SEM strategies require a deep understanding of keyword research, including identifying the most relevant terms and phrases that potential customers are searching for. Advertisers must also craft compelling ad copy that not only attracts clicks but also converts visitors into customers.
Moreover, SEM campaigns demand ongoing monitoring and analysis to assess performance metrics, such as click-through rates (CTR) and conversion rates. By continuously optimizing ad campaigns based on this data, marketers can enhance return on investment (ROI) and ensure that advertising budgets are spent efficiently.
Additionally, SEM often complements other digital marketing efforts, such as Search Engine Optimization (SEO), to create a comprehensive online presence that maximizes visibility and engagement across various channels. Overall, mastering SEM is essential for any business looking to thrive in an increasingly competitive online marketplace.
, and email marketing campaigns to improve acquisition and retention.
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Data Analysis: Analyze data using metrics to optimizeReturn on Investment (ROI) is a key performance indicator used to evaluate the efficiency and profitability of an investment, particularly in marketing and advertising campaigns. It is calculated by taking the net profit from the investment and dividing it by the total cost of the investment, typically expressed as a percentage. A higher ROI indicates that the investment generates more profit relative to its cost, making it a crucial metric for advertisers and business owners when assessing the effectiveness of their marketing efforts. By analyzing ROI, marketers can determine which strategies yield the best financial returns and make informed decisions about where to allocate their advertising budgets for maximum impact. Additionally, understanding ROI allows for benchmarking against industry standards and competitors, providing insights into overall performance within the market. and budget.
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Goal Setting: Collaborate with stakeholders to set campaign goals.
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Competitive Analysis: Research competitors to identify industry gaps and set marketing goals.
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Reporting: Provide timely and accurate performance reports.
Job Requirements
- Education: Diploma/Degree in Marketing/Communications (or related).
- Experience: 2+ years hands-on experience with current marketing channels (e.g., Google, YouTube, TikTok).
- Technical Skills: Experience with reporting tools (e.g., Google Analytics, Facebook Pixel/Ad Manager), data analysis skills.
- Teamwork: Ability to work effectively within and across teams.
- Communication: Excellent verbal and written communication skills.
- Personal Attributes: Fast learner, adaptable, self-motivated.
- Creative Skills: Interest and flair in creatives, copywriting ability is beneficial.
- Industry Knowledge: Interest in the Real Estate industry is a plus.
Experience Requirements
- Digital Marketing: 5 years required.
- Google Marketing Platform: 2 years preferred.
- Social Media Management: 2 years preferred.
- Facebook Advertising: 2 years preferred.
- Work Location: In-person position.
Compensation & Benefits
- Salary: $5,000 - $8,000 per month.
- Schedule: Monday to Friday.
- Education: Local Polytechnic Diploma required.
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Description
This quiz focuses on the key responsibilities and requirements for a Performance Marketer role. It covers essential tasks such as campaign management, data analysis, and stakeholder collaboration. Understanding these components is crucial for anyone looking to excel in digital marketing.
