Podcast
Questions and Answers
What is the main process involved in perception according to the text?
What is the main process involved in perception according to the text?
- Ignoring information inputs completely
- Exposing oneself to all available information
- Memorizing all information inputs received
- Selecting, organizing, and interpreting information inputs (correct)
What is selective exposure in the context of perception?
What is selective exposure in the context of perception?
- Forgetting information inputs intentionally
- Being exposed to all available information inputs equally
- Ignoring all received information inputs
- Choosing which information inputs to pay attention to (correct)
Which of the following is NOT a factor that influences selective exposure?
Which of the following is NOT a factor that influences selective exposure?
- Consistency with beliefs (correct)
- Linkage to an event
- Satisfying current needs
- Intensity of input changes
What is selective distortion in the context of perception?
What is selective distortion in the context of perception?
Advertisers using comparative advertisements need to be careful because consumers might:
Advertisers using comparative advertisements need to be careful because consumers might:
What does selective retention involve?
What does selective retention involve?
What percentage of purchases made by an average supermarket shopper are unplanned?
What percentage of purchases made by an average supermarket shopper are unplanned?
"Interpreting information is based on what is already familiar, on knowledge stored in memory" - This statement highlights the role of ___________ in perception.
"Interpreting information is based on what is already familiar, on knowledge stored in memory" - This statement highlights the role of ___________ in perception.
"Consumers have strong perceptions of the country, and hence its products" - What does this statement imply about marketing products from South Africa?
"Consumers have strong perceptions of the country, and hence its products" - What does this statement imply about marketing products from South Africa?
