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Perception and Selective Exposure Quiz
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Perception and Selective Exposure Quiz

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@ReformedHafnium

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Questions and Answers

What is the main process involved in perception according to the text?

  • Ignoring information inputs completely
  • Exposing oneself to all available information
  • Memorizing all information inputs received
  • Selecting, organizing, and interpreting information inputs (correct)

    • What is selective exposure in the context of perception?

  • Forgetting information inputs intentionally
  • Being exposed to all available information inputs equally
  • Ignoring all received information inputs
  • Choosing which information inputs to pay attention to (correct)

    • Which of the following is NOT a factor that influences selective exposure?

  • Consistency with beliefs (correct)
  • Linkage to an event
  • Satisfying current needs
  • Intensity of input changes

    • What is selective distortion in the context of perception?

    <p>Changing or twisting current received information inconsistent with beliefs</p> Signup and view all the answers

    Advertisers using comparative advertisements need to be careful because consumers might:

    <p>Distort the facts and perceive the advertisement to be for a competitor</p> Signup and view all the answers

    What does selective retention involve?

    <p>Remembering inputs that support beliefs and forgetting those that don't</p> Signup and view all the answers

    What percentage of purchases made by an average supermarket shopper are unplanned?

    <p>60%</p> Signup and view all the answers

    "Interpreting information is based on what is already familiar, on knowledge stored in memory" - This statement highlights the role of ___________ in perception.

    <p>Familiarity and stored knowledge</p> Signup and view all the answers

    "Consumers have strong perceptions of the country, and hence its products" - What does this statement imply about marketing products from South Africa?

    <p>&quot;Country-of-origin effect&quot;</p> Signup and view all the answers

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