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Questions and Answers
What framework is used to assess how PepsiCo ensures its resources are rare?
What framework is used to assess how PepsiCo ensures its resources are rare?
- SWOT Analysis
- BCG Matrix
- VRIO Framework (correct)
- PEST Analysis
What is one way PepsiCo ensures its resources are rare?
What is one way PepsiCo ensures its resources are rare?
- By investing heavily in shared resources.
- By making resources simple to copy.
- By making resources easy for everyone to access.
- By obtaining resources that are only available to PepsiCo. (correct)
Which is NOT a method mentioned for making resources rare?
Which is NOT a method mentioned for making resources rare?
- By investing heavily in unique technology. (correct)
- By making things easy for many people to get.
- By getting resources that are only available to PepsiCo.
- By making sure resources are simple to copy.
Which approach would conflict with PepsiCo's aim to keep resources rare?
Which approach would conflict with PepsiCo's aim to keep resources rare?
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Why shouldn't PepsiCo make its resources simple to copy?
Why shouldn't PepsiCo make its resources simple to copy?
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Study Notes
VRIO Framework and Resource Rarity
- PepsiCo ensures its resources are rare by acquiring resources that are unique and only available to them.
- This approach contrasts with making resources simple to copy or easily accessible to many people.
- Investing heavily in shared resources is not a means of ensuring resource rarity in the VRIO framework.
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Description
This quiz assesses your understanding of the VRIO framework, specifically how PepsiCo ensures its resources are rare. Choose the correct answer from the options provided.
