PepsiCo's Resource Rarity Strategy
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Questions and Answers

What framework is used to assess how PepsiCo ensures its resources are rare?

  • SWOT Analysis
  • BCG Matrix
  • VRIO Framework (correct)
  • PEST Analysis
  • What is one way PepsiCo ensures its resources are rare?

  • By investing heavily in shared resources.
  • By making resources simple to copy.
  • By making resources easy for everyone to access.
  • By obtaining resources that are only available to PepsiCo. (correct)
  • Which is NOT a method mentioned for making resources rare?

  • By investing heavily in unique technology. (correct)
  • By making things easy for many people to get.
  • By getting resources that are only available to PepsiCo.
  • By making sure resources are simple to copy.
  • Which approach would conflict with PepsiCo's aim to keep resources rare?

    <p>Making resources widely accessible.</p> Signup and view all the answers

    Why shouldn't PepsiCo make its resources simple to copy?

    <p>It would reduce the resources' rarity.</p> Signup and view all the answers

    Study Notes

    VRIO Framework and Resource Rarity

    • PepsiCo ensures its resources are rare by acquiring resources that are unique and only available to them.
    • This approach contrasts with making resources simple to copy or easily accessible to many people.
    • Investing heavily in shared resources is not a means of ensuring resource rarity in the VRIO framework.

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    Description

    This quiz assesses your understanding of the VRIO framework, specifically how PepsiCo ensures its resources are rare. Choose the correct answer from the options provided.

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