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Questions and Answers
What is one of the defining characteristics of the information industry according to the text?
What is one of the defining characteristics of the information industry according to the text?
- A lack of a clear rationale regarding the pricing of online information resources (correct)
- High demand for free information
- Rapid technological advancements
- Overwhelming amount of available information
What is a major problem in information services’ pricing according to the text?
What is a major problem in information services’ pricing according to the text?
- Lack of technological infrastructure
- Difficulty in reaching target audience
- The nebulous nature of information value and its changes over time and context (correct)
- Inadequate marketing strategies
How do vendors base pricing decisions according to the text?
How do vendors base pricing decisions according to the text?
- By following competitors' pricing strategies
- By conducting extensive market research
- By observing the searching behaviour of users (correct)
- By setting fixed prices regardless of user behavior
What have vendors quickly learned about searcher behavior according to the text?
What have vendors quickly learned about searcher behavior according to the text?
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What complicates the problem of information value according to the text?
What complicates the problem of information value according to the text?
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