Payment Choices for Business Information Quiz
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Questions and Answers

What is one of the defining characteristics of the information industry according to the text?

  • A lack of a clear rationale regarding the pricing of online information resources (correct)
  • High demand for free information
  • Rapid technological advancements
  • Overwhelming amount of available information

    • What is a major problem in information services’ pricing according to the text?

  • Lack of technological infrastructure
  • Difficulty in reaching target audience
  • The nebulous nature of information value and its changes over time and context (correct)
  • Inadequate marketing strategies

    • How do vendors base pricing decisions according to the text?

  • By following competitors' pricing strategies
  • By conducting extensive market research
  • By observing the searching behaviour of users (correct)
  • By setting fixed prices regardless of user behavior

    • What have vendors quickly learned about searcher behavior according to the text?

    <p>It is a fickle indicator</p> Signup and view all the answers

    What complicates the problem of information value according to the text?

    <p>The lack of a clear approach by end users to the decision whether to use free information or pay for it</p> Signup and view all the answers

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