d271 3.3, easy
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Questions and Answers

During the Ebola epidemic in West Africa, what did Coca-Cola do to support its employees?

  • Reduced the number of employees to minimize the risk of infection
  • Provided medical insurance for employees who contracted Ebola
  • Closed down all operations in the affected countries
  • Ensured all employees were paid their salary on time and provided training to avoid getting infected (correct)

What was Coca-Cola's response when a bottler in the DRC wanted to use standard plastic bottles instead of the iconic curved ones?

  • Insisted that the brand standards should remain the same everywhere (correct)
  • Agreed to use standard plastic bottles to make the beverage more affordable
  • Decided not to sell Coke in the DRC anymore
  • Allowed the bottler to use any packaging of their choice

What approach did Coca-Cola take to expand its on-the-ground presence in its African markets?

  • Focusing only on organic growth without any acquisitions or partnerships
  • Selling off its existing partnership network
  • Acquiring new brands and facilities and making strategic partnerships (correct)
  • Reducing its presence by closing down facilities

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