d271 3.3, easy
3 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

During the Ebola epidemic in West Africa, what did Coca-Cola do to support its employees?

  • Reduced the number of employees to minimize the risk of infection
  • Provided medical insurance for employees who contracted Ebola
  • Closed down all operations in the affected countries
  • Ensured all employees were paid their salary on time and provided training to avoid getting infected (correct)
  • What was Coca-Cola's response when a bottler in the DRC wanted to use standard plastic bottles instead of the iconic curved ones?

  • Insisted that the brand standards should remain the same everywhere (correct)
  • Agreed to use standard plastic bottles to make the beverage more affordable
  • Decided not to sell Coke in the DRC anymore
  • Allowed the bottler to use any packaging of their choice
  • What approach did Coca-Cola take to expand its on-the-ground presence in its African markets?

  • Focusing only on organic growth without any acquisitions or partnerships
  • Selling off its existing partnership network
  • Acquiring new brands and facilities and making strategic partnerships (correct)
  • Reducing its presence by closing down facilities
  • More Like This

    Assessing Overseas Markets for Business Expansion
    11 questions
    D271 - 3.1, easy
    5 questions

    D271 - 3.1, easy

    StrongerMoldavite8334 avatar
    StrongerMoldavite8334
    d271 - exam 1 - ch3.2 - med
    34 questions

    d271 - exam 1 - ch3.2 - med

    StrongerMoldavite8334 avatar
    StrongerMoldavite8334
    Business Expansion Decision-Making
    5 questions
    Use Quizgecko on...
    Browser
    Browser