3 Questions
During the Ebola epidemic in West Africa, what did Coca-Cola do to support its employees?
Ensured all employees were paid their salary on time and provided training to avoid getting infected
What was Coca-Cola's response when a bottler in the DRC wanted to use standard plastic bottles instead of the iconic curved ones?
Insisted that the brand standards should remain the same everywhere
What approach did Coca-Cola take to expand its on-the-ground presence in its African markets?
Acquiring new brands and facilities and making strategic partnerships
Learn about the essential components of achieving relevance, scale, and customer loyalty in different territories in Africa for business expansion. Understand the importance of brand, customer loyalty, and scalability to succeed in the African market.
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