5 Questions
How does the flight duration from Cairo to Johannesburg compare to the trip from New York to Paris?
The flight from Cairo to Johannesburg takes longer than the trip from New York to Paris.
What did Coca-Cola do to expand its presence in Africa?
Allowed its Africa leadership team to take risks and make bets on emerging markets
Why do more retail and consumer goods companies plan to expand into additional African countries compared to financial services companies?
Financial services companies face more challenges with regional expansion in Africa.
What distinguishes the expansion strategy of Chinese and African-headquartered companies from North American firms?
Greater willingness to seize opportunities in Africa
Why does the author suggest making the African map broad rather than narrow for expansion?
To diversify risk and offset political or financial shocks in one country
Learn about the navigation tools to master Africa’s geographical complexity and draw the right strategic map for profitable growth, as provided by successful firms like Coca-Cola and Saham. Understand the importance of clear aspirations, market prioritization, achieving scale and relevance, and ecosystem identification for expansion in African markets.
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