Organizational Communication Ethics and Roles Quiz

Money and efforts will be wasted in effort to reach too many publics = Efforts are wasted in targeting too broad of an audience Same message goes to different publics irrespective of suitability and capability of the audience = Message not tailored to different target groups

To determine who are relevant to your PR Program = Identifying the target audience To establish priorities in PR budget = Allocating resources efficiently To select media & communication techniques = Choosing appropriate channels for communication To prepare message in forms acceptable to different publics = Adapting messages for different audience segments

Public are groups of people, internally and externally, with whom an organisation communicates = Internal and external stakeholders involved in communication Public are also group of people bound together by common ideas, aims, objectives, and aspirations = Community sharing common interests and goals

Preparing message in forms acceptable to different publics = Enhanced message reception by diverse audiences Selecting media & communication techniques = Optimal utilization of communication channels

Applying ethics and responsibility to communication decisions = Ensuring communication decisions are made ethically and responsibly Engaging stakeholders to define the organization’s character or DNA = Involving stakeholders in shaping the organization's identity Developing a listening culture within the organization = Promoting an environment where listening to feedback is encouraged Integrating mainstream and social media communication = Combining traditional and digital platforms for communication

Applying ethics and responsibility to communication decisions = Role of ensuring ethical communication practices Researching organization’s reputation and stakeholder environment = Role of studying how the organization is perceived and by whom Engaging stakeholders to define the organization’s character or DNA = Role of involving stakeholders in defining organizational identity Developing a listening culture within the organization = Role of fostering a culture of open communication and feedback

Crisis communication = Managing communication during emergencies or challenging situations Ivy Lee = Key figure in the history of public relations Press release = Official statement issued to the media for news coverage Public relations history = Study of the development and evolution of PR practices

Modern PR practices = Current strategies and approaches in public relations Listening culture = Promotion of active listening and feedback within organizations Global Alliance for Public Relations and Communication Management = Organization conducting surveys on PR roles and contributions Stakeholder engagement = Involving key parties in decision-making processes

IMC = Incorporates all marketing communication elements for a unified message PESO Model = Launched in 2014, outlined in the book 'Spin Sucks' Gini Dietrich = Author of 'Spin Sucks' and CEO of Arment Dietrich T.Grunig and Hunt = Authored 'Managing Public Relations' in 1984

Public relations = Coordinating different communication disciplines Advertising = Highlight competitive advantage and target market Social media = Tailor messages to fit media channels Media relations = Managing relationships with the press

Consistent core message = Outline a core message for communication impact Mixed messages risk = Potential outcome without an apt IMC strategy Disconnected voice = Result of communicating without consistency Supportive media channels = Platforms where tailored messages are delivered

Ivy Lee = Historical figure in public relations Crisis communication = Key aspect of modern PR practices Press release = Traditional tool for communicating news 4 PR models outline = Introduced by T.Grunig and Hunt in 1984