Organizational Buying Concepts Quiz
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Questions and Answers

What is a bidder's list?

A list of firms believed to be qualified to supply a given item.

What is business marketing?

The marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of products and services that they can produce and market to others.

Which of the following are types of organizational buying situations?

  • Straight rebuy (correct)
  • New buy (correct)
  • Modified rebuy (correct)
  • Direct buy
  • What is a buying center?

    <p>The group of people involved in an organizational buying situation.</p> Signup and view all the answers

    What does derived demand mean?

    <p>The demand for industrial products and services driven by the demand for consumer products and services.</p> Signup and view all the answers

    What are e-marketplaces?

    <p>Online trading communities that facilitate the exchange of information, money, products, and services.</p> Signup and view all the answers

    What is ISO 9000?

    <p>Standards for the registration and certification of a manufacturer's quality and management assurance system.</p> Signup and view all the answers

    What is a make-buy decision?

    <p>An evaluation of whether components will be purchased from outside suppliers or built by the company itself.</p> Signup and view all the answers

    What is the North American Industry Classification System (NAICS)?

    <p>A system that provides common industry definitions for Canada, Mexico, and the United States.</p> Signup and view all the answers

    Who are organizational buyers?

    <p>Manufacturers, wholesalers, retailers, and government agencies that buy products for their own use or for resale.</p> Signup and view all the answers

    What is organizational buying behavior?

    <p>The decision-making process that organizations use to establish the need for products and services.</p> Signup and view all the answers

    What are organizational buying criteria?

    <p>The objective attributes of the supplier's products and services and the capabilities of the supplier.</p> Signup and view all the answers

    What is reciprocity in industrial buying?

    <p>An industrial buying practice where two organizations agree to purchase each other's products and services.</p> Signup and view all the answers

    What is a reverse auction?

    <p>An online auction where a buyer communicates a need and suppliers bid for the business.</p> Signup and view all the answers

    What is supplier development?

    <p>The effort by organizational buyers to build relationships that shape suppliers' products and capabilities.</p> Signup and view all the answers

    What is a supply partnership?

    <p>A relationship where a buyer and supplier adopt mutually beneficial objectives.</p> Signup and view all the answers

    What is a traditional auction?

    <p>An online auction where a seller puts an item up for sale and buyers bid against each other.</p> Signup and view all the answers

    What is value analysis?

    <p>A systemic appraisal of the design, quality, and performance of a product to reduce purchasing costs.</p> Signup and view all the answers

    What are the three types of buying situations?

    <p>Straight rebuy</p> Signup and view all the answers

    What does new buy mean in the context of organizational buying?

    <p>The organization is a first-time buyer of the product or service.</p> Signup and view all the answers

    What is a straight rebuy?

    <p>The organization reorders an existing product or service from a list of acceptable suppliers.</p> Signup and view all the answers

    What does modified rebuy mean?

    <p>An organization's buying center changes product specifications, price, delivery schedule, or supplier.</p> Signup and view all the answers

    Study Notes

    Organizational Buying Concepts

    • Bidder's List: Identifies firms qualified to supply a particular item, critical for sourcing decisions.
    • Business Marketing: Involves marketing products and services to firms, governments, or non-profits, enabling them to create goods for sale.

    Types of Buying Situations

    • Buy Classes: Comprised of three buying situations:
      • Straight Rebuy: Reordering an existing product from an approved list of suppliers.
      • New Buy: First-time purchase of a product or service.
      • Modified Rebuy: Changes in product specifications, price, or supplier by the buying organization.

    Buying Center Dynamics

    • Buying Center: The team of individuals involved in organizational purchasing decisions; influences the overall buying process.

    Market Demands

    • Derived Demand: Industrial demand for products and services influenced by consumer demand for finished goods.

    Digital and Global Trade

    • E-Marketplaces: Online platforms that facilitate real-time exchanges of information, products, and services between buyers and suppliers.
    • North American Industry Classification System (NAICS): Provides standardized industry definitions across Canada, Mexico, and the U.S. for improved economic measurement.

    Organizational Buyers

    • Organizational Buyers: Entities such as manufacturers, wholesalers, retailers, and government agencies purchasing goods for their use or resale.
    • Organizational Buying Behavior: The processes organizations undergo to determine their needs for products and services.

    Supplier Relations

    • Supplier Development: Efforts by organizational buyers to enhance supplier capabilities to better meet their needs.
    • Supply Partnership: Collaborative relationships between buyers and suppliers aimed at achieving shared goals and reducing costs.

    Auction Types

    • Reverse Auction: A competitive bidding process where buyers solicit bids from suppliers, driving prices down.
    • Traditional Auction: A seller invites bids for an item, creating upward pressure on prices.

    Cost Management

    • Value Analysis: Systematic assessment of a product's design, quality, and performance to reduce purchasing expenses.

    Key Definitions Summary

    • Reciprocity: A practice where organizations agree to purchase each other's goods and services, fostering mutual business support.
    • ISO 9000: Standards for quality management and assurance developed by the International Standards Organization, ensuring product and service quality through audits.

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    Description

    Test your knowledge on organizational buying concepts, including bidder's lists, types of buying situations, and buying center dynamics. Explore how market demands and e-marketplaces shape purchasing decisions in business settings.

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