Podcast
Questions and Answers
What is a bidder's list?
What is a bidder's list?
A list of firms believed to be qualified to supply a given item.
What is business marketing?
What is business marketing?
The marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of products and services that they can produce and market to others.
Which of the following are types of organizational buying situations?
Which of the following are types of organizational buying situations?
What is a buying center?
What is a buying center?
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What does derived demand mean?
What does derived demand mean?
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What are e-marketplaces?
What are e-marketplaces?
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What is ISO 9000?
What is ISO 9000?
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What is a make-buy decision?
What is a make-buy decision?
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What is the North American Industry Classification System (NAICS)?
What is the North American Industry Classification System (NAICS)?
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Who are organizational buyers?
Who are organizational buyers?
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What is organizational buying behavior?
What is organizational buying behavior?
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What are organizational buying criteria?
What are organizational buying criteria?
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What is reciprocity in industrial buying?
What is reciprocity in industrial buying?
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What is a reverse auction?
What is a reverse auction?
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What is supplier development?
What is supplier development?
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What is a supply partnership?
What is a supply partnership?
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What is a traditional auction?
What is a traditional auction?
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What is value analysis?
What is value analysis?
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What are the three types of buying situations?
What are the three types of buying situations?
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What does new buy mean in the context of organizational buying?
What does new buy mean in the context of organizational buying?
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What is a straight rebuy?
What is a straight rebuy?
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What does modified rebuy mean?
What does modified rebuy mean?
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Study Notes
Organizational Buying Concepts
- Bidder's List: Identifies firms qualified to supply a particular item, critical for sourcing decisions.
- Business Marketing: Involves marketing products and services to firms, governments, or non-profits, enabling them to create goods for sale.
Types of Buying Situations
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Buy Classes: Comprised of three buying situations:
- Straight Rebuy: Reordering an existing product from an approved list of suppliers.
- New Buy: First-time purchase of a product or service.
- Modified Rebuy: Changes in product specifications, price, or supplier by the buying organization.
Buying Center Dynamics
- Buying Center: The team of individuals involved in organizational purchasing decisions; influences the overall buying process.
Market Demands
- Derived Demand: Industrial demand for products and services influenced by consumer demand for finished goods.
Digital and Global Trade
- E-Marketplaces: Online platforms that facilitate real-time exchanges of information, products, and services between buyers and suppliers.
- North American Industry Classification System (NAICS): Provides standardized industry definitions across Canada, Mexico, and the U.S. for improved economic measurement.
Organizational Buyers
- Organizational Buyers: Entities such as manufacturers, wholesalers, retailers, and government agencies purchasing goods for their use or resale.
- Organizational Buying Behavior: The processes organizations undergo to determine their needs for products and services.
Supplier Relations
- Supplier Development: Efforts by organizational buyers to enhance supplier capabilities to better meet their needs.
- Supply Partnership: Collaborative relationships between buyers and suppliers aimed at achieving shared goals and reducing costs.
Auction Types
- Reverse Auction: A competitive bidding process where buyers solicit bids from suppliers, driving prices down.
- Traditional Auction: A seller invites bids for an item, creating upward pressure on prices.
Cost Management
- Value Analysis: Systematic assessment of a product's design, quality, and performance to reduce purchasing expenses.
Key Definitions Summary
- Reciprocity: A practice where organizations agree to purchase each other's goods and services, fostering mutual business support.
- ISO 9000: Standards for quality management and assurance developed by the International Standards Organization, ensuring product and service quality through audits.
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Description
Test your knowledge on organizational buying concepts, including bidder's lists, types of buying situations, and buying center dynamics. Explore how market demands and e-marketplaces shape purchasing decisions in business settings.