Organizational Buying: B2B vs. B2C Market
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Organizational Buying: B2B vs. B2C Market

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@CongratulatoryParody

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Questions and Answers

What is the primary difference between B2B and B2C markets?

  • Marketing strategies used
  • Level of professionalism in purchasing (correct)
  • Number of buyers
  • Type of products sold

    • What type of buying situation involves a routine reorder from approved suppliers?

  • Modified Rebuy
  • Systems Rebuy
  • Straight Rebuy (correct)
  • New Task

    • What is the objective of the Purchasing/Procurement Process in B2B?

  • To maximize the quantity purchased
  • To obtain the lowest possible price
  • To minimize the time spent on purchasing
  • To obtain the highest benefit package relative to price (correct)

    • What is the term for the decision-making unit consisting of individuals/groups with different interests and motives in B2B purchasing?

    <p>Buying Center</p> Signup and view all the answers

    What is the first stage in the Purchasing/Procurement Process in B2B?

    <p>Problem Recognition</p> Signup and view all the answers

    Why is demand in B2B markets less affected by price changes?

    <p>Because B2B demand is less elastic</p> Signup and view all the answers

    What is the primary objective of the Supplier Selection stage in the procurement process?

    <p>To evaluate proposals and select the most suitable supplier</p> Signup and view all the answers

    Which of the following forces is NOT a component of the Microenvironment in the marketing environment?

    <p>Economic forces</p> Signup and view all the answers

    What is the primary focus of the Ecological/Physical component of the PEEST framework?

    <p>Environmental protection and green consumerism</p> Signup and view all the answers

    At which stage of the procurement process are the details of the order, such as quantities and delivery schedules, finalized?

    <p>Order-Routine Specification</p> Signup and view all the answers

    What is the primary objective of the Performance Review stage in the procurement process?

    <p>To assess the performance of the selected supplier</p> Signup and view all the answers

    Which of the following is a component of the Macroenvironment in the marketing environment?

    <p>Economic forces</p> Signup and view all the answers

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