Podcast
Questions and Answers
What is the primary difference between B2B and B2C markets?
What is the primary difference between B2B and B2C markets?
- Marketing strategies used
- Level of professionalism in purchasing (correct)
- Number of buyers
- Type of products sold
What type of buying situation involves a routine reorder from approved suppliers?
What type of buying situation involves a routine reorder from approved suppliers?
- Modified Rebuy
- Systems Rebuy
- Straight Rebuy (correct)
- New Task
What is the objective of the Purchasing/Procurement Process in B2B?
What is the objective of the Purchasing/Procurement Process in B2B?
- To maximize the quantity purchased
- To obtain the lowest possible price
- To minimize the time spent on purchasing
- To obtain the highest benefit package relative to price (correct)
What is the term for the decision-making unit consisting of individuals/groups with different interests and motives in B2B purchasing?
What is the term for the decision-making unit consisting of individuals/groups with different interests and motives in B2B purchasing?
What is the first stage in the Purchasing/Procurement Process in B2B?
What is the first stage in the Purchasing/Procurement Process in B2B?
Why is demand in B2B markets less affected by price changes?
Why is demand in B2B markets less affected by price changes?
What is the primary objective of the Supplier Selection stage in the procurement process?
What is the primary objective of the Supplier Selection stage in the procurement process?
Which of the following forces is NOT a component of the Microenvironment in the marketing environment?
Which of the following forces is NOT a component of the Microenvironment in the marketing environment?
What is the primary focus of the Ecological/Physical component of the PEEST framework?
What is the primary focus of the Ecological/Physical component of the PEEST framework?
At which stage of the procurement process are the details of the order, such as quantities and delivery schedules, finalized?
At which stage of the procurement process are the details of the order, such as quantities and delivery schedules, finalized?
What is the primary objective of the Performance Review stage in the procurement process?
What is the primary objective of the Performance Review stage in the procurement process?
Which of the following is a component of the Macroenvironment in the marketing environment?
Which of the following is a component of the Macroenvironment in the marketing environment?
