10 Questions
What factor is not part of an organisation's market environment?
Government regulations
Which group directly affects an organisation's sales?
Consumers
What is a key component of an organisation's external environment?
Interest groups
Which of the following is an example of a macro-environmental factor?
Population growth
What is a key stakeholder group that can influence an organisation's operations?
Interest groups
Which of the following groups is most likely to influence an organisation's marketing strategies?
Consumer advocacy groups
What type of environmental factor is most closely related to demographic changes in a population?
Demographic environment
Which of the following is an example of a micro-environmental factor that can affect an organisation's sales?
Competitor pricing strategies
Which group is most likely to be concerned with an organisation's social responsibility and ethics?
Interest groups
What type of environment is most closely related to the external factors that affect an organisation's operations?
Macro environment
Test your knowledge of an organisation's market environment. Identify the external factor that is not part of an organisation's market environment. Learn about the key components of a market environment.
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