Opportunities and Risks in Media and Information

Opportunities, Challenges, Threats, and Risks in Media and Information

• Modern professionals, students, and adults use online resources for research, making research simpler. Traditional methods may be more effective for some.
• The internet offers significant potential for development, providing unparalleled information and knowledge, impacting expression and participation.
• Freedom of expression and human rights are essential in traditional and online media platforms.
• Digitalization and device accessibility increased information resources for individuals.
• The internet provides many opportunities for education and economic growth.
• Online marketing is crucial for business success due to wider audience reach leading to higher sales. Technology is vital in education, for convenient information sharing and online classes.
• The internet is defined as a global computer network providing information and communication.

Threats and Risks of Media and Information

• The Philippine Constitution guarantees freedom of opinion and expression, allowing individuals to communicate freely.
• Citizens are entitled to freedom of expression while exercising empathy in communication, and adhering to the legal use of this freedom.
• Legal actions address abuse or misuse of media causing harm to others.
• Libel is a false statement damaging someone's reputation, written or broadcast, in violation of Article 355, Revised Penal Code. Slander is spoken defamatory language.
• Piracy is the unauthorized duplication of copyrighted content, often sold cheaply in unauthorized markets.

Cybercrime Law

• Cybercrime Prevention Act (RA 10175) addresses various online issues including identity theft, child pornography, data misuse and other computer or internet practices.
• This law sparked controversy regarding the criminalization of online libel and restrictions on freedom of expression in 2012-2013.

Media Innovation

• Media innovation encompasses changes in media platforms and business models affecting education, society, economics, and politics.
• This includes improvements in media associated with telephones, computers, and the internet, impacting virtual worlds, websites, games, and human-computer interactions.

Influence of Media in Education

• Media plays a critical role in understanding current societal issues. It enhances classroom learning and expands the learning environment.
• Various media forms, like short films, articles, blogs, can be used to reinforce concepts and start discussions.

Societal Influence

• In the 21st century, media is unavoidable. People are increasingly connected, leading to camaraderie and interaction.
• Media is essential for today's society influencing how we communicate, gain information, and do business.
• Modern media forms have replaced older formats (magazines, newspapers, books) due to technology advancements.

Economic Influence

• Ordinary individuals can now offer products/services online, adding to their income and impacting national economic stability.
• Various online jobs (e.g., online English tutor, online artist, product reviewer) have been created. Media has made online operations cheaper for businesses.

Political Influence

• Filipinos are connected by the internet, improving public communication for government figures and businesses.
• Social media supports foreign ministries, embassies, and the concept of digital diplomacy. Effective use of technology can support foreign policy objectives.

Current and Future Trends in Media and Information

• Smartwatches and smartglasses connect to smartphones for convenience, offering varied capabilities and functions.
• 3D environments utilize technology to replicate the physical world offering educational value through simulation and recreation of aspects of the real world.
• Health tracking and sports watches capture data, providing insights into daily activity.
• Virtual Reality (VR) headsets provide realistic virtual environments for immersive experiences.
• 3D printing produces objects layer by layer through data processing, offering design flexibility.
• Massive Open Online Courses (MOOCs) offer wider access to education.

Creators of Text Information

• Writers, authors, contributors, and columnists produce varying types of written content.
• Readers are influenced by written materials.
• Professional writers and editors contribute to the development and review of texts.

Types of Typefaces

• Serif typefaces (e.g., Times New Roman, Garamond) are common in books, due to readability when printed over extended periods.
• Sans serif typefaces (e.g., Arial, Helvetica) convey a clean, modern look.
• Slab serif typefaces (e.g., Rockwell) feature heaviness and are useful for large signage and headings.
• Script typefaces (e.g., Edwardian, Vladimir) feature more artistic style.
• Decorative typefaces (e.g., Chiller) are designed for visual appeal.

Visual Information and Media

• Visual information uses images, graphics, and creative representations to convey ideas and emotions.
• Visual media tools are used in education and learning to improve the effectiveness of delivery and presentation of content.
• Visual design principles (e.g., alignment, organization, repetition, contrast) improve visual appeal, comprehensibility, and engagement of the audience.
• Principles of composition (balance, harmony, contrast, direction) are important to visual information.

Audio Information and Media

• Audio refers to sounds, recordings, music.
• Various audio file formats (e.g., MP3, M4A, WAV, WMA) and storage methods (e.g., cassette tapes, CDs, USB drives) exist.
• Audio is relevant for educational purposes (e.g., podcasts, audiobooks) expanding learning and accessibility.
• Audio characteristics like volume, tone, and pitch influence listener perceptions.

Motion Information and Media

• Motion media are moving images and multimedia combining visual and audio elements.
• Motion media utilizes frames, which are displayed consecutively to create an impression of movement.
• Animation techniques (e.g., flipbooks, storyboards) are used to produce motion media.
• Formal and informal production approaches (e.g. film, television) exist for motion media.

Sources of Motion Media

• Internet, studios, broadcasting channels, and libraries are sources to create motion media.
• Media can be accessed through different means depending on the format and source.

Manipulative Information and Media

• Manipulative media is characterized by influencing user perceptions and behaviors for specific outcomes.
• Techniques include strategies based in crowd psychology, and deliberate information presentation.
• Manipulation can involve influencing public opinion, generating a false image of a person or product, and encouraging impulsive consumption.
• Media formats such as marketing and advertisement, public relations, and celebrity endorsements can employ manipulative tactics and information distortions.

Public Relations (PR) and Gatekeeping

• PR firms build relationships between clients and the public using media outlets to benefit reputation and public acceptance.
• Gatekeeping refers to media control of information, where some information may be selected, suppressed, or manipulated.
• Tactics like presenting one-sided information, suppressing negative information, and using prominent figures as endorsers, are manipulation methods designed to influence public opinion.
• Hoaxes can also be considered manipulation of information.

Consumer Confusion

• Consumer confusion exists when the market has similar products with different branding, or when advertisements present multiple offers, promotions, or choices that create uncertainty and hinder the purchase decision.

Crowd Manipulation

• Crowd manipulation is the deliberate application of principles of crowd psychology.
• Strategies to achieve this include use of testimonials, pseudo-surveys, or staged events to influence purchasing decisions.

Propaganda

• Propaganda is information or ideas spread to promote, and gain support for an idea or cause, or to discredit an opposing cause.
• Advertising or PR firms often employ propaganda to favorably portray their clients, and present an unfavorable image of their competitors.

Celebrity Endorsements

• Product or service endorsements by celebrities can significantly influence consumer decisions.