Operations Management Overview

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Questions and Answers

What is the name of the business unit that was founded by Dr. Hego Sutton and Michael Henderson in 1997?

Lasik Vision Corporation

What was the initial price point that Lasik Vision Corporation offered for their LASIK surgery?

  • $1,475 per eye
  • $999 with an asterisk listing another $599 in additional fees in fine print
  • $2,995 (correct)
  • $1,598 for both eyes

Michael Henderson, the co-founder of Lasik Vision Corporation, was an eye surgeon.

False (B)

What did Michael Henderson believe was the key to Lasik Vision Corporation's success?

<p>Pricing</p> Signup and view all the answers

What was the name of the company that eventually acquired Lasik Vision Corporation in 2001?

<p>Icon Laser Eye Centers</p> Signup and view all the answers

What did Lasik Vision Corporation claim to be in relation to laser eye surgery?

<p>The Dell Computer of laser vision correction</p> Signup and view all the answers

What was the main reason for the price war that the laser eye surgery industry became involved in?

<p>All of the above (D)</p> Signup and view all the answers

TLC Laser Eye Centers, a competitor of Lasik Vision Corporation, agreed to participate in the price war initiated by Lasik Vision.

<p>False (B)</p> Signup and view all the answers

What was the name of the company that acquired control of Gimbel Vision International of Calgary in 2001?

<p>Aris Vision</p> Signup and view all the answers

TLC Laser Eye Centers and Lasik Vision Centers Inc. merged with each other in 2001.

<p>True (A)</p> Signup and view all the answers

What was the competitive priority of Lasik Vision Corporation?

<p>Low price</p> Signup and view all the answers

What are the potential repercussions of a low-price strategy? (Select all that apply)

<p>Difficulty in maintaining quality control (A), Lower perceived quality by customers (B), Reduced profit margins (D)</p> Signup and view all the answers

What would a company that chose a low-price strategy need to do to achieve success?

<p>Focus on efficiency, streamline operations, and maintain quality control while managing costs.</p> Signup and view all the answers

Flashcards

Operations Management (OM)

A fundamental business function responsible for producing goods and services, encompassing all activities involved in transforming inputs into outputs.

Operations Strategy

A set of decisions and actions that determine how an organization will achieve its strategic objectives by managing its operations.

Operations Competitiveness

The ability of a function to satisfy its customers, often through the process of adding value, in terms of the expectations that customers have of it.

Operations KPIs

Key performance indicators (KPIs) are quantifiable metrics used to track progress towards achieving operational goals and objectives.

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Qualifiers

Features that customers perceive as minimum standards for acceptance of a product or service, essential for even considering a purchase.

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Order-Winners

Features that customers perceive as superior characteristics of a product or service, compelling them to choose one offering over another.

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Process Efficiency

The process of achieving organizational goals through the efficient and effective management of resources.

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Process Effectiveness

The ability to produce desired outputs with minimal errors, defects, or waste.

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ERP System

An enterprise resource planning (ERP) system is an integrated software application that helps organizations manage their resources and processes across various departments.

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SAP

SAP is a leading global provider of ERP software solutions, widely used by businesses worldwide.

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Supply Network Level

A visual representation of the flow of products or services within an organization, highlighting various stages of the process from input to output.

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Operation Level

The flow of resources and information within a specific operation or process, highlighting interconnected activities.

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Process Level

The flow of resources and information within a single process, highlighting the individual steps and interactions.

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Operations Flexibility

The ability to adapt operations to changing demand or market conditions, ensuring responsiveness and flexibility.

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Lean Operations

A strategic approach that emphasizes the elimination of waste and inefficiency in all aspects of operations.

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Operations Excellence

A set of principles and practices that aim to improve the design, planning, and execution of products and services.

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Corporate Strategy

A high-level plan that defines the overall direction and objectives of an organization.

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Business Strategy

A plan that outlines how a specific business unit will compete within its market and achieve its goals.

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Operations Functional Strategy

A set of decisions and actions that determine how an organization will achieve its operational goals and objectives in support of the overall business strategy.

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Innovation Strategy

A strategic approach that emphasizes the development and deployment of new products or services to gain a competitive advantage.

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Cost Efficiency Strategy

A strategic approach that emphasizes the optimization of resources and processes to minimize costs and maximize efficiency.

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Dependability Strategy

A strategic approach that emphasizes the delivery of products or services on time, every time, with minimal delays or disruptions.

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Flexibility Strategy

A strategic approach that emphasizes the development and deployment of new products or services in response to changing customer needs and market trends.

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Quality Strategy

A strategic approach that emphasizes the creation of products or services that meet or exceed customer expectations in terms of features, performance, and reliability.

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Lean Strategy

A strategic approach that emphasizes the optimization of resources and processes to minimize waste and maximize value.

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Customer-Focused Strategy

A strategic approach that focuses on understanding and responding to customer needs and expectations, tailoring products and services to meet those needs.

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Operations Strategy Development

The evolution of an organization's operations strategy over time, often influenced by factors such as market competition, technological advancements, and customer expectations.

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Introduction Phase

The phase in a product's life cycle where it is initially introduced to the market, characterized by high innovation and growth potential.

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Growth Phase

The phase in a product's life cycle where it experiences rapid sales growth and gains significant market share.

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Maturity Phase

The phase in a product's life cycle where sales stabilize and mature, and the focus shifts to maintaining market share and profitability.

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Decline Phase

The phase in a product's life cycle where sales decline as the product loses its appeal or faces new competition.

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Study Notes

Operations Management

  • Católoca Porto Business School offers an undergraduate degree in operations management
  • The program emphasizes operations management, performance, and strategy, helping students understand their business
  • The summary of the course covers introduction to operations management, cross-functional relationships, economic contribution, operations strategy, performance objectives, KPIs of operations, and the influence of customers, competitors, and life cycle
  • The course examines changes in the business paradigm, including mass production (early 20th century), lean manufacturing (late 20th century), and mass customization (early 21st century), and the role of technology and management in these changes. Specific examples include Toyota's just-in-time manufacturing
  • The operations management model demonstrates the transformation process, including inputs like materials, information, clients, resources (facilities, human resources) and output products/services. It also considers technology, competitors, competitiveness, positioning, strategic objectives, business questions (how to buy, what to produce, when to produce, process & layout, costs, and improvements).
  • Operations management examples like IKEA highlight design, effective flow, staff contributions to success, location optimization, maintenance, and replenishment of products.
  • Operations is a major function in many businesses (manufacturing, services, banking, construction, government, healthcare, retailing, transportation, wholesaling). Operations management includes accounting, distribution, engineering, finance, human resources, and marketing
  • Examples of various operations functions are provided across different industries (church, fast food, furniture manufacturer) which demonstrate the different processes involved.
  • Inter-functional relationships between operations (process), engineering, accounting & finance, and human resources are discussed.
  • Operations management levels include supply network, operation, and process levels, with flow between operations, processes, and resources
  • The economic contribution of operations excellence is crucial, encompassing lower costs, increased process efficiency, reduced errors, enhanced service, and higher revenue, improved utilization, and lower capital requirements.
  • Operations strategy and performance are examined, including a hierarchy of corporate strategy, business strategy, and operations strategy, emphasizing key decisions and influences like economic, social, and political environments, customer dynamics, competitor activity, and financial constraints.
  • Five key performance objectives are outlined: quality, speed, dependability, flexibility, and cost. Types of performance objectives are 'qualifiers' and 'order-winners', affecting customer perception of minimum standards and superior characteristics
  • The impact of clients (like taxi vs. bus service) and competitors (like Domino's vs. Telepizza) on operations strategy are assessed in terms of the effect on performance objectives.
  • The impact of the product/service lifecycle on performance objectives is analyzed.

Process Design and Analysis

  • The next class will delve into process design and analysis.

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