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Questions and Answers
Which statement accurately reflects the relationship between operations management and design?
Which statement accurately reflects the relationship between operations management and design?
Which of the following is NOT one of the stages in the product and service design process?
Which of the following is NOT one of the stages in the product and service design process?
What is the main advantage of design by imitation in product development?
What is the main advantage of design by imitation in product development?
Recycling between design stages implies which of the following?
Recycling between design stages implies which of the following?
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Which statement best describes the essence of design in operations management?
Which statement best describes the essence of design in operations management?
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What is the primary purpose of idea screening in product development?
What is the primary purpose of idea screening in product development?
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Which factor is NOT considered during the preliminary design stage of a product?
Which factor is NOT considered during the preliminary design stage of a product?
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What is a key characteristic of adaptations in product development?
What is a key characteristic of adaptations in product development?
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Which of the following statements accurately describes the role of internal sources in idea generation?
Which of the following statements accurately describes the role of internal sources in idea generation?
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What does economic analysis in product development primarily assess?
What does economic analysis in product development primarily assess?
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Study Notes
Introduction to Product Design
- General image of a designer aligns more with fashion or car designers than operations managers.
- Design is central to operations management and shares qualities like creativity and market awareness.
- Designers must balance creative ideas with commercial viability and market demand.
- Design definitions encompass meeting customer needs, applying to products/services/processes, managing operations transformation, and evolving from abstract concepts to specific designs.
Product Design Stages
- Products and services progress through five key stages: Concept Generation, Screening, Preliminary Design, Prototyping and Testing, Final Stage.
- Transitions between stages are not always linear; recycling back to previous stages is common.
- Flexibility in defining the stages and their sequence is essential due to practical variations.
Concept Generation
- New ideas can arise from:
- Imitation: Creating products similar to successful market entries, reducing R&D costs, and leveraging proven designs.
- Adaptation: Improving existing products, e.g., introducing electronic clocks over mechanical ones.
- Invention: Developing entirely new designs, typically entails higher investment and associated risks.
- Other Sources: Gathering ideas from dealers, customers, internal employees, and promoting input through contests.
Idea Screening
- Product ideas undergo a rigorous screening process.
- Poor ideas are eliminated; only promising, feasible, and profitable concepts advance for detailed analysis.
Preliminary Design Considerations
- Key factors assessed during this stage include:
- Marketing Aspect: Ensuring proposed products meet market demand, informed by consumer research and sales data.
- Product Characteristics: Focus on functionality, operations, durability, dependability, and aesthetics.
- Economic Analysis: Evaluate profitability, standardization, simplification, specialization, and conduct break-even analysis.
- Production Aspect: Align design processes with production capabilities and efficiency.
Marketing Considerations
- Proposed products should fulfill existing market demands or stimulate demand through innovative features or filling market gaps.
- Understanding customer preferences and implementing feedback from consumer complaints are crucial for design optimization.
- Volume of demand is influenced by customer preferences, product features, and market conditions.
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Description
Explore the essentials of product design in operations management through this quiz. This chapter emphasizes the similarities between traditional design roles and the responsibilities of operations managers. Test your understanding of the qualities that are crucial for effective product design.
