Operational Effectiveness vs Strategic Positioning
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Questions and Answers

What does strategic positioning refer to in contrast to operational effectiveness?

  • Performing the same activities in a similar way as rivals
  • Investing in techniques to improve quality and lower cost
  • Generating customer experiences
  • Performing different activities from those of rivals (correct)
  • Why is technology considered essential in creating novel approaches to business according to the text?

  • To generate unique customer experiences
  • To make it difficult for others to copy (correct)
  • To perform the same activities as rivals
  • To lower costs and improve quality
  • Why is operational effectiveness usually not sufficient for sustainable dominance over the competition according to the text?

  • It does not involve investing in techniques to improve quality and lower cost
  • It does not focus on generating customer experiences
  • It can be matched by competitors (correct)
  • It is difficult to replicate
  • What is the main difference between operational effectiveness and strategic positioning, as described in the text?

    <p>Operational effectiveness focuses on improving quality and lowering costs, while strategic positioning refers to performing different activities from rivals or the same activities in a different way</p> Signup and view all the answers

    Why is operational effectiveness considered insufficient for sustainable dominance over the competition, according to the text?

    <p>Operational effectiveness can be easily replicated by competitors</p> Signup and view all the answers

    Why is technology considered essential in creating novel business approaches, according to the text?

    <p>Technology enables business approaches that are defensibly different from those of rivals and difficult for others to copy</p> Signup and view all the answers

    What makes strategic positioning difficult for others to copy, according to the text?

    <p>Strategic positioning involves performing activities in a different way from rivals</p> Signup and view all the answers

    Study Notes

    Strategic Positioning vs Operational Effectiveness

    • Strategic positioning refers to performing different activities or performing similar activities differently to achieve a unique market position, whereas operational effectiveness is about performing similar activities better than competitors.
    • Operational effectiveness is about being more efficient and effective in existing operations, but it is not a sustainable source of competitive advantage as others can easily replicate it.

    Importance of Technology

    • Technology is essential for creating novel approaches to business, as it enables companies to develop unique products, services, and processes that differentiate them from competitors.

    Limitations of Operational Effectiveness

    • Operational effectiveness is usually not sufficient for sustainable dominance over the competition because it can be easily replicated by others, making it a necessary but not sufficient condition for success.

    Difficulty of Copying Strategic Positioning

    • Strategic positioning is difficult for others to copy because it is based on a unique set of activities and choices that are tailored to a company's specific circumstances and market position.

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    Description

    Explore the differences between operational effectiveness and strategic positioning in business. Learn how strategic positioning involves performing different or similar activities in a different way compared to rivals, while operational effectiveness focuses on improving quality, lowering costs, and enhancing customer experiences.

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