Module 11 Online Research and Blogging

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Questions and Answers

What is the main advantage of online focus groups mentioned in the text?

Minimal client involvement

Faster turnaround time (correct)

Lack of group dynamics

Higher costs compared to traditional focus groups

Which aspect is a disadvantage of online focus groups according to the text?

Role and skill of the moderator (correct)

Lack of group dynamics

Increased openness of respondents

Access to hard-to-reach target population

What type of website allows companies to communicate directly with customers and other businesses?

E-commerce site

Social media platform

Blog (correct)

Search engine

What is a key benefit of blogs in the exploratory research stage?

Receiving feedback and interacting with customers Signup and view all the answers

Which factor is NOT mentioned as a disadvantage of online focus groups?

'Natural talker' encouragement Signup and view all the answers

How many North Americans are reported to be online according to the text?

462 million Signup and view all the answers

Why do blogs continue to grow as a tool in exploratory research according to the text?

'Natural talkers' are neutralized in blogs Signup and view all the answers

What is a major advantage of online secondary data resources mentioned in the text?

'Natural talker' neutralization Signup and view all the answers

Which factor does NOT contribute to the popularity of online focus groups according to the text?

'Natural talker' encouragement Signup and view all the answers

Why might companies use blogs as a communication tool according to the text?

To connect directly with customers and other businesses. Signup and view all the answers

What is a common advantage of online focus groups mentioned in the text?

Access to hard-to-reach target populations Signup and view all the answers

Why do companies find blogs useful for interacting with customers and businesses?

To receive feedback and interact through comments Signup and view all the answers

What is a common disadvantage associated with online focus groups as mentioned in the text?

Role and skill of the moderator Signup and view all the answers

How do blogs contribute to the exploratory research stage of formal survey projects?

By offering a tool for companies to communicate directly with customers Signup and view all the answers

Which factor is identified as an advantage of online secondary data resources in the text?

Access to hard-to-reach target populations Signup and view all the answers

What role do blogs play in companies' interaction with customers and businesses?

'Natural talker' neutralized Signup and view all the answers

Which aspect contributes to the increased popularity of online focus groups according to the text?

'Natural talker' neutralized Signup and view all the answers

What factor makes online focus groups advantageous in terms of respondent communication as highlighted in the text?

'Natural talker' efficient moderator-client interaction Signup and view all the answers

Why are blogs considered valuable tools for companies involved in formal survey projects?

'Natural talker' receive feedback and interact with customers Signup and view all the answers

What feature of online focus groups is a disadvantage due to its effect on respondent communication?

Nonverbal inputs Signup and view all the answers

What is a disadvantage of online focus groups mentioned in the text?

Nonverbal inputs Signup and view all the answers

Why do companies find blogs useful for interacting with customers and businesses according to the text?

To receive feedback and interact with customers Signup and view all the answers

What is a key advantage of online secondary data resources as mentioned in the text?

Lower costs Signup and view all the answers

Which factor does NOT contribute to the popularity of online focus groups as per the text?

Faster turnaround time Signup and view all the answers

How do blogs contribute to the exploratory research stage of formal survey projects according to the text?

By allowing direct communication with customers and businesses Signup and view all the answers

Study Notes

Advantages of Online Focus Groups

A significant benefit includes geographic flexibility, allowing participants from different locations to engage easily.
Respondent communication is improved, as participants may feel more comfortable sharing their thoughts online.

Disadvantages of Online Focus Groups

A common disadvantage is the lack of nonverbal cues, which can hinder understanding of participant emotions and reactions.
Technical issues, such as connectivity problems, can disrupt sessions and impact data quality.

Communication Platforms

Websites that facilitate direct communication between companies, customers, and other businesses are known as interactive platforms.

Blogs in Exploratory Research

Blogs offer valuable insights during the exploratory research stage by capturing customer opinions and discussions.
The continual growth of blogs as a research tool stems from their ability to provide authentic customer feedback.

Online Presence

An estimated 90% of North Americans are reported to browse the internet, indicating widespread online engagement.

Benefits of Online Secondary Data

Online secondary data resources provide access to a vast amount of information, saving time and resources in research.

Factors Influencing Popularity

Contributing factors to the popularity of online focus groups include cost-effectiveness and the convenience of participation.
Notably, confidentiality issues are not cited as a reason for the rise in online focus groups.

Role of Blogs in Communication

Companies utilize blogs to interact effectively with customers, sharing updates and gathering feedback.
Blogs foster a communicative relationship, offering a platform for dialogue with audiences.

Contribution of Blogs to Formal Projects

In formal survey projects, blogs help shape survey questions by revealing customer interests and concerns.

Summary of Focus Group Communication

A primary advantage of online focus groups is allowing participants to express themselves freely, aided by reduced social pressure.
Conversely, respondents' nonverbal signals can become obscured in this digital format, leading to potential misinterpretations.

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Description

Test your knowledge on online research and blogging with this quiz. Explore the popularity of online research, the significance of blogs as a tool in survey projects, and how companies interact with customers through blogging.