25 Questions
What is the main advantage of online focus groups mentioned in the text?
Faster turnaround time
Which aspect is a disadvantage of online focus groups according to the text?
Role and skill of the moderator
What type of website allows companies to communicate directly with customers and other businesses?
Blog
What is a key benefit of blogs in the exploratory research stage?
Receiving feedback and interacting with customers
Which factor is NOT mentioned as a disadvantage of online focus groups?
'Natural talker' encouragement
How many North Americans are reported to be online according to the text?
462 million
Why do blogs continue to grow as a tool in exploratory research according to the text?
'Natural talkers' are neutralized in blogs
What is a major advantage of online secondary data resources mentioned in the text?
'Natural talker' neutralization
Which factor does NOT contribute to the popularity of online focus groups according to the text?
'Natural talker' encouragement
Why might companies use blogs as a communication tool according to the text?
To connect directly with customers and other businesses.
What is a common advantage of online focus groups mentioned in the text?
Access to hard-to-reach target populations
Why do companies find blogs useful for interacting with customers and businesses?
To receive feedback and interact through comments
What is a common disadvantage associated with online focus groups as mentioned in the text?
Role and skill of the moderator
How do blogs contribute to the exploratory research stage of formal survey projects?
By offering a tool for companies to communicate directly with customers
Which factor is identified as an advantage of online secondary data resources in the text?
Access to hard-to-reach target populations
What role do blogs play in companies' interaction with customers and businesses?
'Natural talker' neutralized
Which aspect contributes to the increased popularity of online focus groups according to the text?
'Natural talker' neutralized
What factor makes online focus groups advantageous in terms of respondent communication as highlighted in the text?
'Natural talker' efficient moderator-client interaction
Why are blogs considered valuable tools for companies involved in formal survey projects?
'Natural talker' receive feedback and interact with customers
What feature of online focus groups is a disadvantage due to its effect on respondent communication?
Nonverbal inputs
What is a disadvantage of online focus groups mentioned in the text?
Nonverbal inputs
Why do companies find blogs useful for interacting with customers and businesses according to the text?
To receive feedback and interact with customers
What is a key advantage of online secondary data resources as mentioned in the text?
Lower costs
Which factor does NOT contribute to the popularity of online focus groups as per the text?
Faster turnaround time
How do blogs contribute to the exploratory research stage of formal survey projects according to the text?
By allowing direct communication with customers and businesses
Test your knowledge on online research and blogging with this quiz. Explore the popularity of online research, the significance of blogs as a tool in survey projects, and how companies interact with customers through blogging.
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