Online PR vs. Traditional PR
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Questions and Answers

What is a key characteristic of online public relations compared to traditional PR?

  • The audience is disconnected from each other.
  • The audience members only communicate with organizations.
  • The audience has access to a wider range of information. (correct)
  • The audience relies solely on organizations for information.

    • Which statement accurately describes the audience in online PR?

  • The audience can actively pull information as needed. (correct)
  • The audience is dependent on traditional media outlets.
  • Audience members do not interact with each other.
  • The audience has limited access to information channels.

    • How does online PR differ in audience engagement compared to traditional PR?

  • Audiences in online PR are more passive.
  • The audience is less informed in online PR.
  • Online PR allows for audience-to-audience connections. (correct)
  • Audience feedback is not considered in online PR.

    • In online public relations, how does the audience's access to information compare to traditional PR?

    <p>Audiences have direct access to various information sources.</p> Signup and view all the answers

    Which aspect of online PR highlights the proactive nature of its audience?

    <p>The audience actively pulls information as they seek it.</p> Signup and view all the answers

    What is the primary function of crawling in the context of search engines?

    <p>Identify relevant pages for indexing and assess changes.</p> Signup and view all the answers

    Which of the following best describes the process of indexing?

    <p>Finding the most relevant pages for a search query.</p> Signup and view all the answers

    What role do backlinks play in search engine ranking factors?

    <p>They contribute to the overall scoring of a document.</p> Signup and view all the answers

    Which step directly follows the crawling process in search engine operations?

    <p>Indexing of pages.</p> Signup and view all the answers

    Which factor is most critical for ensuring that a web page ranks high in search results?

    <p>The matching of web page copy to searched key phrases.</p> Signup and view all the answers

    What is the primary purpose of a conversion email?

    <p>To persuade recipients to try a service or buy a product.</p> Signup and view all the answers

    What is the function of a regular e-newsletter?

    <p>To update consumers on the latest products or promotions.</p> Signup and view all the answers

    What does a house-list campaign typically aim to achieve?

    <p>To support objectives like repeat purchases or customer reactivation.</p> Signup and view all the answers

    Which type of email involves a series of messages triggered by customer behavior?

    <p>Event-triggered or behavioral emails.</p> Signup and view all the answers

    Which option best describes the nature of event-triggered emails?

    <p>Automated follow-ups based on customer actions.</p> Signup and view all the answers

    Which of the following is NOT a fundamental element of word-of-mouth (WOM) marketing?

    <p>Increasing brand visibility through paid ads</p> Signup and view all the answers

    What is the primary mechanism through which viral marketing spreads its message?

    <p>Natural sharing similar to a virus</p> Signup and view all the answers

    Which of the following actions is crucial for studying word-of-mouth marketing effectiveness?

    <p>Listening to supporters, detractors, and neutrals</p> Signup and view all the answers

    In the context of social media marketing, which strategy would best encourage customer communications?

    <p>Encouraging dialogues and interactions</p> Signup and view all the answers

    Which of the following aspects is essential for making it easier for individuals to share information in a marketing context?

    <p>Offering user-friendly sharing tools</p> Signup and view all the answers

    Which marketing strategy focuses on creating entertaining or informative messages to be shared electronically or by email?

    <p>Viral marketing</p> Signup and view all the answers

    What is the primary focus of community marketing?

    <p>Supporting niche communities with relevant tools and content</p> Signup and view all the answers

    Which of the following best describes the practice of influencer marketing?

    <p>Identifying opinion leaders who can influence others' purchasing decisions</p> Signup and view all the answers

    What is the purpose of conversation creation in marketing?

    <p>To initiate word-of-mouth discussions through engaging content</p> Signup and view all the answers

    In brand blogging, what is emphasized in the communication approach?

    <p>Open and transparent sharing of valuable information</p> Signup and view all the answers

    Study Notes

    Online PR vs. Traditional PR

    • Online PR connects audiences directly to organizations.
    • Online audiences are interconnected, sharing information.
    • Online audiences have access to various information sources.
    • Online audiences actively seek information.

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    Description

    Explore the key differences between Online Public Relations and Traditional Public Relations. This quiz assesses your understanding of how online audiences engage with organizations and the significance of direct connection in modern communication strategies.

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