Online Community and Marketing Terminology

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Questions and Answers

What is the main characteristic of guerrilla marketing?

Employing surprise and unconventional interactions (correct)

Relying on paid media to promote products

Focusing on digital marketing channels

Using traditional advertising methods

Which of the following social media platforms is primarily focused on visual content?

TikTok

Pinterest (correct)

Snapchat

What is the purpose of a hashtag on social media?

To share content with a geographically defined audience

To create a unique username for a social media account

To combine multiple types of media into a new work

To mark the topic of a social media message and make it discoverable (correct)

What is the definition of a 'mashup' in the context of digital media?

A new work that contains multiple types of media drawn from preexisting sources Signup and view all the answers

What is the primary purpose of 'clickbait' in digital marketing?

To attract clicks by using sensationalized headlines Signup and view all the answers

What is the main function of 'geotargeting' on social media platforms?

To allow users to share their content with geographically defined audiences Signup and view all the answers

What is the main purpose of a social media strategy?

To use social networks to achieve results regularly Signup and view all the answers

Which term refers to the perception of a company in the eyes of the world?

Brand Signup and view all the answers

What does branding involve?

Actively shaping a distinctive brand Signup and view all the answers

Which term describes what customers think or perceive about a particular brand?

Brand image Signup and view all the answers

What characterizes Guerilla Marketing?

Executing strategies by unconventional means with ingenuity and creativity Signup and view all the answers

What is the process of leveraging online communities to assist with services, content, and ideas?

Crowdsourcing Signup and view all the answers

Which of the following refers to a group of customers that a business focuses its marketing efforts on?

Target Signup and view all the answers

What is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others?

Creative commons Signup and view all the answers

Which of the following describes a person who reads online discussions but rarely or never participates?

Lurker Signup and view all the answers

What is an image or username that represents a person online, often used in forums and social networks?

Avatar Signup and view all the answers

Which of the following refers to a personal avatar with a sticker library featuring the avatar in various scenes?

Bitmoji Signup and view all the answers

What is the primary responsibility of a Social Media Manager?

Monitoring and executing the overall social media strategy Signup and view all the answers

Which of the following is NOT listed as an essential skill for a Social Media Manager?

Project Management Signup and view all the answers

What percentage of SEO experts rank content creation and content marketing as the most effective way to drive search marketing results?

57% Signup and view all the answers

What does the acronym SERP stand for?

Search Engine Results Pages Signup and view all the answers

What percentage of companies believe they are delivering superior customer service?

80% Signup and view all the answers

What does the acronym ROI stand for?

Return on Investment Signup and view all the answers

Study Notes

Crowdsourcing is the process of leveraging an online community to assist in services, content, and ideas for a business.
A target market is a group of customers that a business focuses its marketing efforts and resources on within a larger pool of potential customers.

Online Identity and Engagement

An avatar is an image or username that represents a person online, often in forums and social networks.
A lurker is a person who reads discussions online but rarely or never participates.
Bitmoji is a personalized avatar that can be used in various online scenes.

Digital Communication and Marketing

An algorithm is a set of formulas developed for a computer to perform a certain function.
F4F is an invitation to follow a user on Twitter or Instagram with the assurance that they will follow back.
A feed is a social media data format that provides users with a steady stream of updates and information.
Direct message marketing involves using surprise and unconventional interactions to promote a product or service.

A social media manager is responsible for monitoring, executing, filtering, measuring, and running the overall strategy of a social media presence.
Key skills for a social media manager include copywriting, research, SEO, social media expertise, customer service skills, visual intelligence, analytics and reporting, paid social, building connections, and adaptability.

Content Creation and Customer Experience

99% of daily communication with customers will be in writing.
Important forms of writing include headlines and introductions.
71% of customers refer people to businesses after a great customer experience.
Customer experience is emerging as a key brand differentiator, surpassing price or product in terms of value.

Online Platforms and Tools

Snapchat is a social app that allows users to send and receive time-sensitive photos and videos.
Pinterest is a visual discovery engine for finding ideas like recipes, home, and style inspiration.
Reddit is a social news website and forum where content is socially curated and promoted by site members through voting.
TikTok is a social app that allows users to create and share short videos.

Online Concepts and Strategies

ROI stands for Return on Investment.
Guerrilla marketing involves using surprise and unconventional interactions to promote a product or service.
A hashtag is a simple way to mark the topic of social media messages and make them discoverable.
Geotargeting is a feature on many social media platforms that allows users to share their content with geographically defined audiences.
A meme is a thought, idea, joke, or concept that is widely shared online.
A cloud is a virtual storage space for data.
A mashup contains multiple types of media drawn from preexisting sources to create a new work.

Branding and Identity

A brand is the perception of a company in the eyes of the world.
Branding involves actively shaping a distinctive brand.
Brand identity is the collection of all brand elements that a company creates to portray the right image of itself to the consumer.
Brand image is what customers think or perceive about a particular brand in their minds.

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Description

Test your knowledge on terms related to online community engagement, marketing targeting, and copyright regulations with this quiz. Topics include crowdsourcing, target market definition, creative commons licensing, and online behavior such as 'lurking'.