Online Community and Marketing Terminology

Social Media and Online Concepts

• Crowdsourcing is the process of leveraging an online community to assist in services, content, and ideas for a business.
• A target market is a group of customers that a business focuses its marketing efforts and resources on within a larger pool of potential customers.

Online Identity and Engagement

• An avatar is an image or username that represents a person online, often in forums and social networks.
• A lurker is a person who reads discussions online but rarely or never participates.
• Bitmoji is a personalized avatar that can be used in various online scenes.

Digital Communication and Marketing

• An algorithm is a set of formulas developed for a computer to perform a certain function.
• F4F is an invitation to follow a user on Twitter or Instagram with the assurance that they will follow back.
• A feed is a social media data format that provides users with a steady stream of updates and information.
• Direct message marketing involves using surprise and unconventional interactions to promote a product or service.

Social Media Management

• A social media manager is responsible for monitoring, executing, filtering, measuring, and running the overall strategy of a social media presence.
• Key skills for a social media manager include copywriting, research, SEO, social media expertise, customer service skills, visual intelligence, analytics and reporting, paid social, building connections, and adaptability.

Content Creation and Customer Experience

• 99% of daily communication with customers will be in writing.
• Important forms of writing include headlines and introductions.
• 71% of customers refer people to businesses after a great customer experience.
• Customer experience is emerging as a key brand differentiator, surpassing price or product in terms of value.

Online Platforms and Tools

• Snapchat is a social app that allows users to send and receive time-sensitive photos and videos.
• Pinterest is a visual discovery engine for finding ideas like recipes, home, and style inspiration.
• Reddit is a social news website and forum where content is socially curated and promoted by site members through voting.
• TikTok is a social app that allows users to create and share short videos.

Online Concepts and Strategies

• ROI stands for Return on Investment.
• Guerrilla marketing involves using surprise and unconventional interactions to promote a product or service.
• A hashtag is a simple way to mark the topic of social media messages and make them discoverable.
• Geotargeting is a feature on many social media platforms that allows users to share their content with geographically defined audiences.
• A meme is a thought, idea, joke, or concept that is widely shared online.
• A cloud is a virtual storage space for data.
• A mashup contains multiple types of media drawn from preexisting sources to create a new work.

Branding and Identity

• A brand is the perception of a company in the eyes of the world.
• Branding involves actively shaping a distinctive brand.
• Brand identity is the collection of all brand elements that a company creates to portray the right image of itself to the consumer.
• Brand image is what customers think or perceive about a particular brand in their minds.