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Questions and Answers
What type of online advertising involves partnering with influential individuals or organizations to promote products or services?
What is the primary goal of Search Engine Marketing (SEM)?
What is the term for graphical ads, including images, animations, or videos, displayed on websites?
Which type of online advertising involves sending targeted, personalized messages to customers or potential customers via email?
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What type of ads appear in a new window or tab, often unexpectedly?
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What is the term for interactive ads, including games, quizzes, or polls?
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What type of targeting involves reaching users based on their age, gender, or location?
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Which pricing model involves advertisers paying for each ad click?
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What is the benefit of online advertising that allows for building brand recognition through reaching a large audience?
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What type of targeting involves delivering ads based on the content of a website or app?
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What is the benefit of online advertising that allows for tracking ad performance and making data-driven decisions?
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What is the benefit of online advertising that allows for easily updating or changing ad campaigns in real-time?
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Study Notes
Types of Online Advertising
- Display Advertising: graphical ads, including images, videos, or interactive elements, displayed on websites, social media, or mobile devices.
- Search Engine Marketing (SEM): advertising on search engines, such as Google Ads, Bing Ads, to target users searching for specific keywords.
- Native Advertising: sponsored content, such as articles, videos, or podcasts, that match the form and function of the platform they appear on.
- Social Media Advertising: targeted ads on social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn.
- Email Marketing: targeted, personalized messages sent to customers or potential customers via email.
- Influencer Marketing: partnering with influential individuals or organizations to promote products or services.
- Affiliate Marketing: earning commissions by promoting products or services of other companies.
Online Advertising Formats
- Banner Ads: graphical ads, including images, animations, or videos, displayed on websites.
- Video Ads: video commercials played before, during, or after online content.
- Pop-up Ads: ads that appear in a new window or tab, often unexpectedly.
- Interstitial Ads: ads that appear between content, such as between pages or during transitions.
- Rich Media Ads: interactive ads, including games, quizzes, or polls.
Targeting and Measurement
- Demographic Targeting: targeting ads based on demographic characteristics, such as age, gender, or location.
- Behavioral Targeting: targeting ads based on user behavior, such as browsing history or search queries.
- Contextual Targeting: targeting ads based on the content of the website or app.
- Conversion Rate Optimization (CRO): optimizing ads to increase conversions, such as form submissions or purchases.
- Cost Per Click (CPC): pricing model where advertisers pay for each ad click.
- Cost Per Thousand Impressions (CPM): pricing model where advertisers pay for every 1,000 ad impressions.
Online Advertising Benefits
- Increased Brand Awareness: reaching a large audience and building brand recognition.
- Targeted Advertising: delivering ads to specific, interested audiences.
- Measurable Results: tracking ad performance and making data-driven decisions.
- Cost-Effective: reaching a large audience at a lower cost compared to traditional advertising methods.
- Flexibility: easily updating or changing ad campaigns in real-time.
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Description
Learn about different types of online advertising, including display, search engine, native, social media, email, influencer, and affiliate marketing. Understand online advertising formats, targeting and measurement techniques, and benefits such as increased brand awareness and cost-effectiveness.
