Online Advertising Auctions Quiz

The viewer is the seller in the auction.

The seller uses the auction platform to sell the viewer's attention to advertisers. (correct)

The seller is the object of the auction.

The seller uses the auction platform to sell the viewer's products to advertisers.

Their geographic location only

Their demographic characteristics, preferences, shopping behavior, and browsing history (correct)

Their income only

Their age only

To decrease the heterogeneity of viewers and advertisers.

To increase the heterogeneity of viewers and advertisers.

To increase the social efficiency in the match formation between viewer and advertiser. (correct)

To decrease the social efficiency in the match formation between viewer and advertiser.