Questions and Answers
What does Search Engine Optimization refer to?
What is On Site SEO?
Formatting website content to maximize ranking for all desired searches
What does Off Site SEO involve?
Creation and dissemination of content on a website to build quality links
What factors does Google use to rank pages historically?
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Which of the following are components of the Optimization Checklist? (Select all that apply)
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Why is it important for the target keyword to appear in the URL?
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The title tag is limited to ___ displayed characters.
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Where should the target keyword be placed within the header tags?
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A website should aim for at least ___ words and ideally ___ to ___ words of text.
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It is important to avoid keyword stuffing in the main content of a webpage.
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What is the purpose of alt text for images?
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What does structured data allow a webmaster to do?
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What should keyword targeting be based on?
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Which consideration is most important when choosing target keyword phrases?
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Study Notes
Search Engine Optimization (SEO)
- Refers to efforts aimed at improving a website's organic search ranking on SERPs.
- Quality assessment considers both website content and external opinions about it.
- Relevance is maximized on a continuum, balancing various factors.
On Site SEO
- Involves formatting website content to optimize rankings for target searches.
Off Site SEO
- Focuses on creating and sharing content to build quality backlinks to the site.
Google Ranking Factors
- Historically, Google ranks pages based on relevance (alignment with keywords) and popularity (quality of links and content).
Optimization Checklist
- Key components include URL, Title Tag, Header Tags, Main Content, Alt Text & File Name, Anchor Text, and Structured Data.
URL Optimization
- Target keyword should appear in the URL as it holds significant weight for ranking.
Title Tag Optimization
- Limited to 67 displayed characters.
- Typical sequence includes keyword, followed by brand name, with separators like pipes, dashes, or colons.
Header Tag Optimization
- Keywords should be included in header tags (specifically H1 or H2) for weight in relevance.
- Header tags enhance content navigation for users.
Main Content Optimization
- Should include the target keyword phrase multiple times, maintaining a frequency of 3-5% of the total word count.
- Length recommendation is at least 100 words, ideally between 1000-1500 words for optimal ranking.
Alt Text and File Name Optimization
- Images should be properly tagged with descriptive alt text and file names that include appropriate keywords.
- Helps search engines recognize content focus and can improve image search visibility.
Alt Text Definition
- Acts as a tag that describes the content of an image, aiding in accessibility for visually impaired users.
Anchor Text Optimization
- Uses descriptive text for hyperlinks as it influences search engine rankings.
- Should incorporate target keyword phrases, enhancing both SEO and navigation.
Structured Data Usage
- Aids search engines in interpreting webpage topics, enhancing confidence in relevance for searches.
- Improves the likelihood of better rankings through clarity of content context.
Keyword Targeting
- Initial step involves identifying impactful search words and phrases relevant to audience interests.
- A page ranks #1 for specific keywords only if there's significant search volume.
Factors for Target Keywords
- Key considerations include relevance, traffic, competition, and current ranking status.
Relevance in Keyword Targeting
- Most crucial factor is aligning keywords with searcher intent, not just corporate language.
- Generic keywords tend to attract fewer commercial intents.
Traffic in Keyword Targeting
- Keyword relevance should correlate with search demand; high rankings without search volume are not beneficial.
Competition in Keyword Targeting
- Assess competition by analyzing first-page search results for chosen keywords and the optimization levels of those sites.
- Smaller websites should target long-tail keywords with less competition for better chances of success.
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Description
Test your knowledge of On Site SEO concepts with this set of flashcards. Learn about important terms and definitions related to Search Engine Optimization and how to improve website rankings effectively. Perfect for students and professionals looking to strengthen their SEO skills.
