Paid Media Session 4 Quiz
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Questions and Answers

What is the main focus of the 'Omnichannel Media Strategy & Planning Session 5' exercise?

  • Analyzing consumer behavior in the digital age
  • Creating a comms idea for a specific product
  • Reviewing consumer touch points for product placement
  • Developing audience personas for targeted marketing (correct)

    • Based on the provided text, what is a key aspect of the target consumer for Tik Tok Penetration on Parents Affinity Sterilized Cat?

  • Being single and without children
  • Preferring traditional marketing channels over digital media
  • Holding a Bachelor degree or higher (correct)
  • Having an income of over $100,000

    • What does the phrase 'You can judge a person by the car they drive' imply about the target audience?

  • They view cars purely as functional transportation
  • They prioritize vehicle performance over aesthetics
  • They have no interest in cars as a reflection of identity
  • They place importance on material possessions for status (correct)

    • What is a common characteristic of the audience persona created for the exercise?

    <p>Married or living with a partner with children aged 9-11</p> Signup and view all the answers

    What aspect of consumer behavior is emphasized in the text regarding the target audience's interests?

    <p>Optimism and aspirations for personal success</p> Signup and view all the answers

    From the information provided, what is the main purpose of creating an Audience Persona in marketing?

    <p>To understand consumer demographics and preferences</p> Signup and view all the answers

    What is the main reason kids use social media according to the text?

    <p>To keep contacts with friends</p> Signup and view all the answers

    How many kids out of 10 use social media according to the text?

    <p>7</p> Signup and view all the answers

    What is the main motivation for spending time in front of screens for teens?

    <p>Friends and family fun</p> Signup and view all the answers

    How many hours per day do teens spend in front of screens on average as per the text?

    <p>5 hours</p> Signup and view all the answers

    What percentage of kids watch online videos on the Internet according to the text?

    <p>89%</p> Signup and view all the answers

    What is the average amount of time spent on weekends by the target audience compared to weekdays?

    <p>160 minutes more</p> Signup and view all the answers

    Which activity has the lowest percentage of engagement among the target audience?

    <p>Consuming newspapers</p> Signup and view all the answers

    What is the most preferred type of media consumed by the target audience?

    <p>Sport press</p> Signup and view all the answers

    Among the activities listed, which one has the highest percentage engagement among the target audience?

    <p>Playing games on a connected device</p> Signup and view all the answers

    What is the least popular media type consumed by the target audience?

    <p>Newspapers</p> Signup and view all the answers

    Which day of the week records the lowest time spent by the target audience based on the provided data?

    <p>Monday</p> Signup and view all the answers

    What is reflected in the individuals' thirst for adventure as per the text?

    <p>Their insatiable wanderlust</p> Signup and view all the answers

    What is the motto of these individuals according to the text?

    <p>See and be seen</p> Signup and view all the answers

    What is emphasized as important in one of the psychological drivers mentioned?

    <p>Learning new things throughout life</p> Signup and view all the answers

    How many hours per week do these individuals spend on traditional TV according to the text?

    <p>10 hours</p> Signup and view all the answers

    What kind of brand choices are showcased by these individuals in the text?

    <p>Adventure-related brands</p> Signup and view all the answers

    'Positive feelings/nostalgia for animated/cartoon movies' is associated with which growth target persona psychological driver?

    <p>'Long-lasting passion for Disney'</p> Signup and view all the answers

    What is the 'Frozen Effect' referred to in the text?

    <p>A phenomenon where audiences are still captivated by an animated movie long after its release</p> Signup and view all the answers

    What is highlighted as a lucky factor in the text?

    <p>The absence of competition from other animated movies in the same year</p> Signup and view all the answers

    What is identified as a challenge in maintaining the 'Frozen Effect' according to the text?

    <p>Difficulties in generating organic communication and word-of-mouth spread</p> Signup and view all the answers

    What could potentially affect cinema traffic during autumn/Christmas according to the text?

    <p>Soccer matches and events like Black Friday</p> Signup and view all the answers

    Why is the release moment considered good despite a cluttered period and competitive landscape?

    <p>There was an opportunity window with a focus on family content</p> Signup and view all the answers

    What is the main concern regarding maintaining audience engagement, as per the text?

    <p>Sustaining organic communication and word-of-mouth spread</p> Signup and view all the answers

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