29 Questions
What is the main focus of the 'Omnichannel Media Strategy & Planning Session 5' exercise?
Developing audience personas for targeted marketing
Based on the provided text, what is a key aspect of the target consumer for Tik Tok Penetration on Parents Affinity Sterilized Cat?
Holding a Bachelor degree or higher
What does the phrase 'You can judge a person by the car they drive' imply about the target audience?
They place importance on material possessions for status
What is a common characteristic of the audience persona created for the exercise?
Married or living with a partner with children aged 9-11
What aspect of consumer behavior is emphasized in the text regarding the target audience's interests?
Optimism and aspirations for personal success
From the information provided, what is the main purpose of creating an Audience Persona in marketing?
To understand consumer demographics and preferences
What is the main reason kids use social media according to the text?
To keep contacts with friends
How many kids out of 10 use social media according to the text?
7
What is the main motivation for spending time in front of screens for teens?
Friends and family fun
How many hours per day do teens spend in front of screens on average as per the text?
5 hours
What percentage of kids watch online videos on the Internet according to the text?
89%
What is the average amount of time spent on weekends by the target audience compared to weekdays?
160 minutes more
Which activity has the lowest percentage of engagement among the target audience?
Consuming newspapers
What is the most preferred type of media consumed by the target audience?
Sport press
Among the activities listed, which one has the highest percentage engagement among the target audience?
Playing games on a connected device
What is the least popular media type consumed by the target audience?
Newspapers
Which day of the week records the lowest time spent by the target audience based on the provided data?
Monday
What is reflected in the individuals' thirst for adventure as per the text?
Their insatiable wanderlust
What is the motto of these individuals according to the text?
See and be seen
What is emphasized as important in one of the psychological drivers mentioned?
Learning new things throughout life
How many hours per week do these individuals spend on traditional TV according to the text?
10 hours
What kind of brand choices are showcased by these individuals in the text?
Adventure-related brands
'Positive feelings/nostalgia for animated/cartoon movies' is associated with which growth target persona psychological driver?
'Long-lasting passion for Disney'
What is the 'Frozen Effect' referred to in the text?
A phenomenon where audiences are still captivated by an animated movie long after its release
What is highlighted as a lucky factor in the text?
The absence of competition from other animated movies in the same year
What is identified as a challenge in maintaining the 'Frozen Effect' according to the text?
Difficulties in generating organic communication and word-of-mouth spread
What could potentially affect cinema traffic during autumn/Christmas according to the text?
Soccer matches and events like Black Friday
Why is the release moment considered good despite a cluttered period and competitive landscape?
There was an opportunity window with a focus on family content
What is the main concern regarding maintaining audience engagement, as per the text?
Sustaining organic communication and word-of-mouth spread
This quiz focuses on a practical exercise related to growth persona creation and intelligence data gathering in omnichannel media strategy. The students will have 7 days to complete the assignment and send it to the professor for review as part of class participation.
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