Omni-Channel Fulfilment and B2B vs B2C Strategies in E-commerce
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Questions and Answers

What are the two principal market segments of the e-Commerce business commonly referred to as?

Business-to-business (B2B) and business-to-consumer (B2C)

What do the terms B2B and B2C stand for?

B2B stands for business-to-business and B2C stands for business-to-consumer

What is omni-channel fulfilment?

Omni-channel fulfilment refers to the different ways in which businesses can fulfill customer orders across multiple channels

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