Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What technique is used when a famous person endorses a product or candidate?
What technique is used when a famous person endorses a product or candidate?
- Transfer of honor and respect (correct)
- Repetition
- Cause-effect relationship
- Scarcity
Why do advertisers repeat their messages multiple times during a show?
Why do advertisers repeat their messages multiple times during a show?
- To annoy the viewers
- To drive home a particular message (correct)
- To increase the cost of advertising
- To confuse the audience
What is the goal of using repetition in advertising?
What is the goal of using repetition in advertising?
- To make the message more memorable (correct)
- To make the message more confusing
- To make the message more expensive
- To make the message more boring
What technique is used when a misleading cause-effect relationship is presented?
What technique is used when a misleading cause-effect relationship is presented?
Signup and view all the answers
What is the purpose of using an influential person in advertising?
What is the purpose of using an influential person in advertising?
Signup and view all the answers
