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Oklahoma Land Run of 1889

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Questions and Answers

What technique is used when a famous person endorses a product or candidate?

Transfer of honor and respect (correct)
Repetition
Cause-effect relationship
Scarcity

Why do advertisers repeat their messages multiple times during a show?

To annoy the viewers
To drive home a particular message (correct)
To increase the cost of advertising
To confuse the audience

What is the goal of using repetition in advertising?

To make the message more memorable (correct)
To make the message more confusing
To make the message more expensive
To make the message more boring

What technique is used when a misleading cause-effect relationship is presented?

<p>Cause-effect relationship (D)</p> Signup and view all the answers

What is the purpose of using an influential person in advertising?

<p>To transfer honor and respect (B)</p> Signup and view all the answers

Flashcards

Transfer (Advertising)

Associating a product/candidate with a respected figure to gain approval.

Repetition (Advertising)

Repeating an advertising message to reinforce it in the audience's mind.

Misleading Cause-Effect

Creating a false connection where one thing supposedly causes another.

Influential Person (Ads)

Using an admired individual to boost appeal and credibility.

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