Podcast
Questions and Answers
What is the first step in the strategic management process according to the text?
What is the first step in the strategic management process according to the text?
Which of the following best describes the purpose of a vision in an organization?
Which of the following best describes the purpose of a vision in an organization?
Why do founders typically start with a compelling vision in strategic management?
Why do founders typically start with a compelling vision in strategic management?
In strategic management, what role do a company's values play?
In strategic management, what role do a company's values play?
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What is the characteristic of a vision that makes it inspiring for an organization?
What is the characteristic of a vision that makes it inspiring for an organization?
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How does a vision statement differ from a mission statement in strategic management?
How does a vision statement differ from a mission statement in strategic management?
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What does a corporate vision typically encompass in an organization?
What does a corporate vision typically encompass in an organization?
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Why is it important for a vision to be both inspiring and aspirational for an organization?
Why is it important for a vision to be both inspiring and aspirational for an organization?
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What is the main benefit of having a clear vision in strategic management?
What is the main benefit of having a clear vision in strategic management?
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Study Notes
Characteristics of a Compelling Vision
- A compelling vision is convincing, realistic, and powerful enough to excite and inspire
- It should be communicable, desirable, realistic, focused, and flexible
- A vision should be able to cope with changing circumstances
Developing a Vision
- Question to ask when developing a vision include:
- Do people support the vision and use it to guide their action?
- Is the vision compelling and engaging?
- Does everyone understand the vision – what it is and why it matters?
- What are the principal milestones or steps that need to be taken to help people move towards the vision?
Mission Statement
- A mission statement describes what an organization does, the products and services it plans to provide, and the markets in which it will compete
- A customer-oriented mission defines a business in terms of providing solutions to customer needs
- It inspires and mobilizes people, provides a clear focus for action, and guides the way that the task or role is approached
Effective Vision
- People respond best when they understand what they are doing and why they are doing it
- An effective vision is convincing, realistic, and powerful enough to excite and inspire
Strategic Management Process
- The strategic management process involves conceiving and implementing a strategy that can lead to a sustainable competitive advantage
- It begins with discovering a firm's vision and mission and defining its values
- Founders start with a compelling vision, which they then need to further develop into goals and strategies for achieving them
Types of Vision
- Types of vision include:
- Vision for the organization (corporate vision)
- Vision for business unit, department, or team
- Vision for a specific task or outcome
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Description
Test your knowledge on obtaining commitment to a vision by explaining the context, importance, and attainability of the vision to individuals and organizations.
