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• The multimedia design process involves learning the process and demonstrating design research skills.

Design Process

• A design process is an approach to break down a large project into manageable parts.
• Architects, engineers, scientists et al use it for problem solving.
• Describes all the stages of a project, which is broken down into 4 sub-processes (definition, creation, feedback, and delivery) and consists of 9 single steps.
• Useful for all project designs.

Design Process Phases

• Definition Phase includes the following steps:
  • Creative brief
  • Design research
  • Mood boarding
• Creation Phase includes:
  • Sketching
  • Design Building
  • Refining process
• Feedback Phase includes
  • Presentation
  • Revisions
• Delivery Phase comprises:
  • Final Delivery

Creative Brief

• The first step involves a designer learning the client's needs.
• Gathers as much information on the client, their company, and project expectations.
• A brief should contain the following 10 things:
  • Background information- What business is the client in?
  • Unique selling proposition (USP)- What makes the client's service or product special?
  • Objectives- What are the project goals? How is it a success?
  • Target audience- Who are the client's customers?
  • Position and major competitors- Where is the client positioned compared to competitors?
  • Deliverables- What should you deliver?
  • Tone of voice- What is the brand's personality?
  • Likes and dislikes- Are there examples of things that the client enjoys and dislikes?
  • Budget- What is the client willing to invest?
  • Timeline/Milestones- When is the deadline and what are the milestones?

Design Research

• The art of watching what people do and perceiving what they think and feel.
• Unlike market research, it finds stories, understands motivations, uncovers moments and unmet needs, and having curiosity about how others see the world.
• There are two approaches to development when dealing with a brief: linear or lateral thinking
  • Linear Reasoning
  • Lateral Thinking

Linear Reasoning

• Follows step by step logic.
• A strategic process that is useful when there is a predetermined idea.
• The concept is split into smaller components and these are dealt with on their own.

Lateral Thinking

• Involves exploration by generating less obvious associations.
• Emphasizes random, creative research - brainstorming is a good example.

Mood Boarding

• A mood board is a visual tool that uses text, images and materials to visually represent information to communicate concepts and ideas.
• Used to create visuals on a style or concept.

Sketching

• A distinctive form of drawing used to propose, explore, refine and communicate ideas.

Thematic Variation

• Design and sketches are associated in recordings.
• The variations are influenced by researched ideas, to images, and the typeface selector.

Abstraction

• Concept involving something that is distilled to its barest minimum form, color, or tone.
• Drawn from reality, but often taken out of its original context.

Design Production Process

• After creating the initial sketch and presenting it, a designer can collect these ideas and work on the final designs through different variations.

Refining Process

• Revise and process client requests to meet target outcomes for the design.
• Consider suggestions from the clients, but refer back to the design research and creative brief.

Presentation

• Give the formal presentation of the design after the revisions have been made.
• Intended to tell a story; the artist must be willing to listen to the client's feedback.

Revisions and Approval

• Includes revisions and feedback. It is important to understand requests and acknowledge what is/is not acceptable in consideration of ethics and design.

Final Delivery

• This step refers to the turnover process from which the finalized design will be handed-over or endorsed to the client.