Not-for-Profit Marketing Overview

<p>The general public is a homogeneous group with uniform needs and interests. (B)</p> Signup and view all the answers

<p>To clearly define their unique value proposition and attract the right audience (B)</p> Signup and view all the answers

<p>Profit from selling goods and services (C)</p> Signup and view all the answers

<p>To devote resources to charitable purposes and activities. (A)</p> Signup and view all the answers

<p>Organizations with no employees. (C)</p> Signup and view all the answers

<p>It broadens perspectives, experiences, and expertise, contributing to impactful decisions. (A)</p> Signup and view all the answers

<p>Lack of funds and resources. (D)</p> Signup and view all the answers

<p>To identify and meet the needs and wants of target audiences. (C)</p> Signup and view all the answers

<p>Investment returns and dividends from stock portfolios. (D)</p> Signup and view all the answers

<p>To be eligible for tax deductions and charitable status. (D)</p> Signup and view all the answers

<p>Provincial governments are more likely to allocate funds to organizations that primarily benefit the public. (C)</p> Signup and view all the answers

An entity created for charitable or socially beneficial purposes instead of profit.

Various categories including religious, educational, health-related, and cultural.

Funding comes from government grants, donations, investments, and more.

NPOs recognized for charitable purposes, using resources for community-beneficial activities.

Charitable purpose aimed at helping those in need, like food banks.

Charitable purpose focused on education, including schools and research.

Charitable purpose related to religious organizations and activities.

NPOs can issue tax receipts, are tax-exempt, and can receive gifts from registered charities.

Using marketing tactics to achieve nonprofit goals and objectives.

Groups such as donors, volunteers, and media that nonprofits engage with.

Helps organizations resonate, build reputation, and attract support.

Depends on the supportive culture within the organization.

Challenges include time constraints and blending personal and organizational brands.

Increased credibility and tax exemptions for charities.

Duties include resource allocation and filing annual returns.

Annual return required to maintain charity status in Canada.

Annual spending requirement for registered charities.

Common sources include donations, membership fees, and grants.

Varied perspectives enhance decision-making and initiatives.

Common issues include lack of funds and poor governance.

Activity and processes for creating and exchanging value.