Nonprofit Marketing Activities Quiz
18 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary responsibility of people in product development?

  • Managing social media accounts
  • Creating television commercials and print ads
  • Providing direct customer support
  • Identifying and creating features that meet customer needs (correct)
  • Which marketing activity involves communicating directly with customers through e-mail, chat lines, and direct mail?

  • Direct marketing (correct)
  • Digital media marketing
  • Product development
  • Event marketing
  • What does the sales support team primarily work on within a sales department?

  • Developing new products
  • Creating the offering (correct)
  • Statistical analysis of customer engagement
  • Managing social media accounts
  • What is the main focus of digital media professionals?

    <p>Communicating directly with customers through social media</p> Signup and view all the answers

    Which marketing activity involves creating offerings and ensuring customer satisfaction?

    <p>Salespeople</p> Signup and view all the answers

    What is the term used to describe marketing activities carried out by nonprofit organizations?

    <p>Nonprofit marketing</p> Signup and view all the answers

    What is the key aspect of event marketing?

    <p>Directly engaging with customers at events</p> Signup and view all the answers

    Which organization offers specific courses in nonprofit marketing?

    <p>Schools</p> Signup and view all the answers

    What is the main purpose of the U.S. Army advertising to parents of prospective recruits?

    <p>To improve parents' response to their children's interest in joining the army</p> Signup and view all the answers

    Which of the following is an example of a nonprofit organization engaging in marketing activities?

    <p>The American Heart Association distributing heart health books through doctors</p> Signup and view all the answers

    What was one of the outcomes of the U.S. Army's research on serving military families more effectively?

    <p>Encouraging spouses of military personnel to access counseling services</p> Signup and view all the answers

    Which government entity was mentioned as running advertising campaigns to promote environmentally friendly activities?

    <p>Environmental Protection Agency (EPA)</p> Signup and view all the answers

    What is the main focus of the EPA's campaign mentioned in the text?

    <p>Encouraging responsible disposal of motor oil</p> Signup and view all the answers

    What is social marketing primarily aimed at achieving?

    <p>Spreading awareness about social issues</p> Signup and view all the answers

    What differentiates marketing for governmental and nonprofit organizations from traditional marketing?

    <p>It aims to achieve social objectives</p> Signup and view all the answers

    Are individuals considered to engage in marketing activities according to some viewpoints discussed in the text?

    <p>Yes, when creating a résumé to communicate value</p> Signup and view all the answers

    What is the common misconception highlighted related to social marketing in the text?

    <p>Marketing for social objectives is not considered marketing by some</p> Signup and view all the answers

    In the context of the text, what is an example of an individual engaging in marketing?

    <p>Creating a résumé to communicate value to employers</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Browser