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Nintendo's Market Strategy Case Study

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Questions and Answers

Who was the Former CEO of Nintendo in 2014?

Satoru Iwata

What market strategy did Nintendo intend to pursue in 2014?

Market-Creating Strategy

What were critics suggesting Nintendo should do after the abysmal sales of the Wii U gaming console in 2016?

Exit the hardware market and cease making videogame consoles

Who supervised the writing of the case study?

<p>W. Chan Kim and Renee Mauborgne, Professors of Strategy at INSEAD</p> Signup and view all the answers

What is the intended use of the case study according to the text?

<p>To be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation</p> Signup and view all the answers

Study Notes

Former Leadership

Satoru Iwata served as the CEO of Nintendo in 2014, leading the company during this critical period.

Market Strategy

In 2014, Nintendo intended to focus on expanding its reach into mobile gaming, recognizing the potential of smartphones as a platform to attract new players.

Criticism and Recommendations

Following poor sales of the Wii U in 2016, critics advised Nintendo to adopt a more aggressive approach in marketing and develop new game titles to revitalize interest in its products.

Case Study Supervision

The writing of the case study was supervised by a team of researchers aiming to analyze Nintendo’s challenges and strategies.

Intended Use of the Case Study

The case study is designed for educational purposes, providing insights into corporate strategy, market analysis, and business decision-making processes.

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Description

Explore a case study on Nintendo's shift from market-competing to market-creating strategy, written by Michael Olenick under the supervision of W. Chan Kim and Renee Mauborgne. This case study is intended for class discussion.