5 Questions
Who was the Former CEO of Nintendo in 2014?
Satoru Iwata
What market strategy did Nintendo intend to pursue in 2014?
Market-Creating Strategy
What were critics suggesting Nintendo should do after the abysmal sales of the Wii U gaming console in 2016?
Exit the hardware market and cease making videogame consoles
Who supervised the writing of the case study?
W. Chan Kim and Renee Mauborgne, Professors of Strategy at INSEAD
What is the intended use of the case study according to the text?
To be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation
Explore a case study on Nintendo's shift from market-competing to market-creating strategy, written by Michael Olenick under the supervision of W. Chan Kim and Renee Mauborgne. This case study is intended for class discussion.
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