Niche Marketing vs. Mass Marketing

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30 Questions

Which type of businesses are more likely to be fine with high labour turnover?

Fast food chains

What is the main reason why technology or engineering firms may prefer lower labour turnover?

To reduce training and development costs

What is the main difference between voluntary dismissal and involuntary dismissal?

Employer's choice only applies in voluntary dismissal

What is constructive dismissal?

When an employee resigns due to intolerable working conditions created by the employer

Why might businesses like fast food chains find it easier to replace workers who leave?

Because of the low skill requirement

Why do technology or engineering firms prefer lower labour turnover compared to businesses like fast food chains?

To avoid frequent retraining of highly skilled workers

What is a key advantage of physical distribution channels according to the text?

Wide reach

Which aspect is a disadvantage of physical distribution channels as mentioned in the text?

Inventory management

What is the primary characteristic of online marketplaces highlighted in the text?

Easy access to products

Which distribution channel is associated with selling products through social media platforms?

Social Media

What is NOT mentioned as a disadvantage of physical distribution channels in the text?

Remote access

Which distribution channel allows for immediate gratification according to the text?

Physical stores

What is one major implication of high labour turnover on a company's recruitment costs?

Increased costs due to recruiting and training new employees

Why does high labour turnover lead to reduced productivity in a company?

New employees take time to become fully productive

What is a likely consequence of high labour turnover on employee morale?

Reduction in morale due to lack of job security

How can increased experience and knowledge benefit a company?

By improving productivity and efficiency

Why are employees who have been with a company for longer periods typically more productive?

Due to familiarity with the company's processes and procedures

What can drive innovation and create new business opportunities for businesses?

Sustainable sourcing practices

Which type of businesses are more comfortable with high labour turnover?

Businesses requiring a large number of temporary workers, like retail or hospitality

Which of the following is NOT a common sustainability measure for businesses mentioned in the text?

Using non-renewable materials

What is one way businesses can reduce costs by implementing sustainability measures?

Installing renewable energy systems

Which aspect of supply chain management involves the delivery of goods and services to customers?

Delivery

How can businesses benefit from green building design and construction?

Reduce costs on energy bills

Why should businesses make sustainability a priority according to the text?

To create a more sustainable future

What is a characteristic of niche markets?

High customer loyalty

Why are niche products or services often priced higher?

Specialized nature of the market

What is the primary goal of mass marketing?

Reach as many potential customers as possible

Which company exemplifies mass marketing in the text?

Coca-Cola

What is an advantage of mass marketing?

Wide reach leading to high sales volume

What is a disadvantage of mass marketing mentioned in the text?

Higher competition in crowded markets

Explore the differences between niche marketing and mass marketing. Learn about how niche markets can lead to high customer loyalty, higher prices, while mass marketing targets a broad audience through mass media channels.

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