Podcast
Questions and Answers
What is the primary goal of relationship marketing?
What is the primary goal of relationship marketing?
- To divide the market based on usage or volume of use
- To keep individual customers over time by offering them tailored products (correct)
- To develop products and promotions that appeal to large groups of people
- To find small but profitable market segments and design products for them
Which marketing approach involves designing a unique mix of goods and services for each individual consumer?
Which marketing approach involves designing a unique mix of goods and services for each individual consumer?
- Mass marketing
- Niche marketing
- One-to-one marketing (correct)
- Volume or usage segmentation
What is the primary distinction between mass marketing and relationship marketing?
What is the primary distinction between mass marketing and relationship marketing?
- The distribution channels used
- The target market size
- The focus on individual customers versus large groups (correct)
- The product development process
Which of the following is NOT a characteristic of business-to-business (B2B) markets?
Which of the following is NOT a characteristic of business-to-business (B2B) markets?
What is the primary goal of niche marketing?
What is the primary goal of niche marketing?
Which stage of the consumer decision-making process involves evaluating alternative products or services?
Which stage of the consumer decision-making process involves evaluating alternative products or services?
What is one of the primary goals of marketing research?
What is one of the primary goals of marketing research?
What is the first step in the marketing research process?
What is the first step in the marketing research process?
Which of the following is NOT a promotional tactic?
Which of the following is NOT a promotional tactic?
What is the main purpose of sales promotions?
What is the main purpose of sales promotions?
What is the process of gathering, analyzing, and interpreting information about markets?
What is the process of gathering, analyzing, and interpreting information about markets?
What is the final step in the marketing research process?
What is the final step in the marketing research process?
What is the primary goal of test marketing a product?
What is the primary goal of test marketing a product?
Which of the following is a key consideration when setting a product's price?
Which of the following is a key consideration when setting a product's price?
What is the primary role of intermediaries in the marketing process?
What is the primary role of intermediaries in the marketing process?
What is the term for a word, letter, or group of words that differentiates a product from competitors?
What is the term for a word, letter, or group of words that differentiates a product from competitors?
What is the focus of the 'For me' consumer demand?
What is the focus of the 'For me' consumer demand?
What is the term for the four key elements that constitute a marketing program?
What is the term for the four key elements that constitute a marketing program?
Which type of segmentation involves categorizing consumers based on the benefits they receive from a product?
Which type of segmentation involves categorizing consumers based on the benefits they receive from a product?
What is the primary focus of geographic segmentation?
What is the primary focus of geographic segmentation?
Which type of segmentation involves categorizing consumers based on their values and attitudes?
Which type of segmentation involves categorizing consumers based on their values and attitudes?
What is the main goal of volume segmentation?
What is the main goal of volume segmentation?
Which of the following types of segmentation is most closely related to demographics?
Which of the following types of segmentation is most closely related to demographics?
What is the primary objective of customer relationship management?
What is the primary objective of customer relationship management?
What does CRM aim to achieve with respect to customer expectations?
What does CRM aim to achieve with respect to customer expectations?
What is the underlying principle of customer relationship management?
What is the underlying principle of customer relationship management?
What is the core focus of customer relationship management?
What is the core focus of customer relationship management?
What is the ultimate goal of customer relationship management?
What is the ultimate goal of customer relationship management?
Which of the following careers in marketing involves creating and maintaining a brand's online presence?
Which of the following careers in marketing involves creating and maintaining a brand's online presence?
Which career in marketing involves analyzing data to understand consumer behavior and preferences?
Which career in marketing involves analyzing data to understand consumer behavior and preferences?
Which of the following careers in marketing involves developing and implementing strategies to reach target audiences?
Which of the following careers in marketing involves developing and implementing strategies to reach target audiences?
Which career in marketing involves managing the day-to-day operations of a retail store?
Which career in marketing involves managing the day-to-day operations of a retail store?
Which of the following careers in marketing involves building and maintaining relationships with customers and the media?
Which of the following careers in marketing involves building and maintaining relationships with customers and the media?
