10 Questions
What is a key requirement for candidates applying for public relations positions?
Strong writing skills
Which of the following is NOT listed as a type of material or message that public relations professionals have to write?
Infographics
How do news writing and public relations writing differ, according to the text?
In terms of audience, tone, and media channels
What is the primary goal of news writing?
To present information objectively and educate the audience about newsworthy events
What is a common communication material written by public relations professionals?
Press releases
What is the traditional style used in press releases to present the most essential information first?
Inverted pyramid style
What is the purpose of a press kit?
To provide detailed information about a company in one location and secure publicity
What is the purpose of a fact sheet?
To summarize an event, product, service, or person with essential information
What is a media alert?
A concise notice to the media about an interview opportunity or press conference
What are the typical contents of a press kit?
Backgrounder, press release, fact sheet, publicity photos, media alerts
Study Notes
Differences Between News Writing and Public Relations Writing
- News writing aims to present information objectively to educate the audience about newsworthy events
- Public relations writing advocates for the client and aims to influence the perception of the organization
- Public relations writing may be more concise than news writing
- Reporters write for one audience, while public relations professionals write for various internal and external audiences
- News writing primarily uses the news outlet as the communication channel
- Public relations professionals use various channels including news media, social media, advertisements, and blogs
- Press releases are common communication materials written by public relations professionals
- Press releases are sent to media outlets to deliver strategic messages from organizations
- Journalists use press releases as a reporting tool to provide essential information and cover events
- Press releases traditionally use the inverted pyramid style to present the most essential information first
- The structure and format of a press release include the company letterhead, release date, contact information, headline, subheadline, dateline, summary lead, quotes, and boilerplate
- The press release should be as concise as possible and ideally no longer than one page
Test your knowledge on the distinctions between news writing and public relations writing with this informative quiz. Explore the differences in objectives, audience, communication channels, and common materials used in these two distinct forms of writing.
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