30 Questions
What is the primary purpose of a headline in a newspaper story?
To attract the reader's attention and persuade them to read the full story
What is the main difference between hard news and soft news?
Hard news has a bigger impact on society, while soft news has less impact
What type of news stories are typically classified as hard news?
Politics, crime, economics, and international affairs
Why are some news stories labeled as 'soft'?
Because they are not serious or have less impact on society
What should a headline ideally be?
Short and attention-grabbing
What is the primary characteristic of hard news stories?
They are factual and have an impact on society
What is the primary goal of a headline in a news story?
To summarize the news story in as few words as possible
Why do journalists use puns, rhymes, and other literary devices in headlines?
To grab the attention of the reader
What is the importance of typography in print media?
It is extremely important to make words come to life
Which of the following is NOT a commonly used font in newspapers?
Comic Sans
What is the main consideration when choosing a font for newspaper headlines?
Readability
Why is the size of fonts in a newspaper variable?
To differentiate between various components of the newspaper
What is one of the oldest and widespread forms of advertising different brands, products, and services?
Newspaper advertising
What is the main purpose of design according to the text?
To serve a function, solve a problem, or both
What does balance in design refer to?
The arrangement of elements to create an impression of equality in weight or importance
What interacts with design on a daily basis?
Human beings
What is one thing that beauty in design can do?
Retain some attention
How many principles of design are highlighted in the text?
7
What is the primary purpose of the repetition principle in design?
To unify a project and reinforce an idea
Why is it important to be cautious when using the variety principle?
To overload the design with too many elements
What is the primary goal of the emphasis principle in design?
To draw attention to the most important information
What can be used to achieve emphasis in a design?
Contrast, movement, scale, or balance
What can happen if a design has multiple typefaces or colours?
A chaotic design is created
Why is variety important in design?
To avoid losing the viewer's interest
What is the primary purpose of typography?
To make written language legible, readable and appealing
What is a crucial aspect of typography in printed materials?
To make the text readable
What is the term used to describe the space between pairs of letters?
Kerning
What are the main elements of colour?
Hue, saturation, value, transparency
Why is typography important in marketing materials?
To make the text appealing
What is the term used to describe the process of arranging type?
Typography
Study Notes
Eye Movement Factors
- Article placement, article axiality, picture size, picture content, color, fact boxes, drop quotes, information graphics, headline, typography, and briefs are key factors to consider for eye movement.
- Contrast and position of hard and soft news are also important.
Types of News
- Hard news refers to news stories that have a significant impact on society and need to be reported urgently.
- Examples of hard news include politics, crime, economics, international affairs, natural calamities, and riots.
- Soft news refers to stories that provide background information about world events, human interest stories, or entertainment news.
- Examples of soft news include sports news, celebrity news, or human interest stories that deal with emotions.
Headlines
- A headline is the main title of a newspaper story usually printed in large letters at the top of a story.
- The job of a headline is to "tell and sell" and attract the reader's attention.
- A good headline is short, accurate, and attention-grabbing.
Principles of Design
- Design is all around us and serves a function, solves a problem, or both.
- There are 7 principles of design: balance, repetition, variety, emphasis, movement, scale, and harmony.
- Balance is the distribution of visual weight in a composition.
- Repetition is used to reinforce an idea and unify a project.
- Variety is used to create visual interest and avoid monotony.
- Emphasis is the importance of elements in a design and the order in which they appear.
Typography
- Typography is the art and technique of arranging type to make written language legible, readable, and appealing.
- The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing.
- Typography is extremely important in print media and marketing material.
- The font size for various components of a newspaper is different.
- The most famous newspaper headline font is Times New Roman.
- The most used fonts for smaller text are Franklin Gothic and Helvetica.
Colour
- Colour is what makes the first impression on a viewer.
- Implementing colour schemes and elements of typography in the right way can dramatically affect how a viewer feels about a page.
- The main elements of colour are value, hue, saturation, and transparency.
Test your knowledge of news reporting principles, including types of news, article placement, and visual elements. Learn about hard and soft news, and how to effectively communicate information to your readers.
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