Podcast
Questions and Answers
What is the primary purpose of a headline in a newspaper story?
What is the primary purpose of a headline in a newspaper story?
What is the main difference between hard news and soft news?
What is the main difference between hard news and soft news?
What type of news stories are typically classified as hard news?
What type of news stories are typically classified as hard news?
Why are some news stories labeled as 'soft'?
Why are some news stories labeled as 'soft'?
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What should a headline ideally be?
What should a headline ideally be?
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What is the primary characteristic of hard news stories?
What is the primary characteristic of hard news stories?
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What is the primary goal of a headline in a news story?
What is the primary goal of a headline in a news story?
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Why do journalists use puns, rhymes, and other literary devices in headlines?
Why do journalists use puns, rhymes, and other literary devices in headlines?
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What is the importance of typography in print media?
What is the importance of typography in print media?
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Which of the following is NOT a commonly used font in newspapers?
Which of the following is NOT a commonly used font in newspapers?
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What is the main consideration when choosing a font for newspaper headlines?
What is the main consideration when choosing a font for newspaper headlines?
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Why is the size of fonts in a newspaper variable?
Why is the size of fonts in a newspaper variable?
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What is one of the oldest and widespread forms of advertising different brands, products, and services?
What is one of the oldest and widespread forms of advertising different brands, products, and services?
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What is the main purpose of design according to the text?
What is the main purpose of design according to the text?
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What does balance in design refer to?
What does balance in design refer to?
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What interacts with design on a daily basis?
What interacts with design on a daily basis?
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What is one thing that beauty in design can do?
What is one thing that beauty in design can do?
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How many principles of design are highlighted in the text?
How many principles of design are highlighted in the text?
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What is the primary purpose of the repetition principle in design?
What is the primary purpose of the repetition principle in design?
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Why is it important to be cautious when using the variety principle?
Why is it important to be cautious when using the variety principle?
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What is the primary goal of the emphasis principle in design?
What is the primary goal of the emphasis principle in design?
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What can be used to achieve emphasis in a design?
What can be used to achieve emphasis in a design?
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What can happen if a design has multiple typefaces or colours?
What can happen if a design has multiple typefaces or colours?
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Why is variety important in design?
Why is variety important in design?
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What is the primary purpose of typography?
What is the primary purpose of typography?
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What is a crucial aspect of typography in printed materials?
What is a crucial aspect of typography in printed materials?
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What is the term used to describe the space between pairs of letters?
What is the term used to describe the space between pairs of letters?
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What are the main elements of colour?
What are the main elements of colour?
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Why is typography important in marketing materials?
Why is typography important in marketing materials?
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What is the term used to describe the process of arranging type?
What is the term used to describe the process of arranging type?
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Study Notes
Eye Movement Factors
- Article placement, article axiality, picture size, picture content, color, fact boxes, drop quotes, information graphics, headline, typography, and briefs are key factors to consider for eye movement.
- Contrast and position of hard and soft news are also important.
Types of News
- Hard news refers to news stories that have a significant impact on society and need to be reported urgently.
- Examples of hard news include politics, crime, economics, international affairs, natural calamities, and riots.
- Soft news refers to stories that provide background information about world events, human interest stories, or entertainment news.
- Examples of soft news include sports news, celebrity news, or human interest stories that deal with emotions.
Headlines
- A headline is the main title of a newspaper story usually printed in large letters at the top of a story.
- The job of a headline is to "tell and sell" and attract the reader's attention.
- A good headline is short, accurate, and attention-grabbing.
Principles of Design
- Design is all around us and serves a function, solves a problem, or both.
- There are 7 principles of design: balance, repetition, variety, emphasis, movement, scale, and harmony.
- Balance is the distribution of visual weight in a composition.
- Repetition is used to reinforce an idea and unify a project.
- Variety is used to create visual interest and avoid monotony.
- Emphasis is the importance of elements in a design and the order in which they appear.
Typography
- Typography is the art and technique of arranging type to make written language legible, readable, and appealing.
- The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing.
- Typography is extremely important in print media and marketing material.
- The font size for various components of a newspaper is different.
- The most famous newspaper headline font is Times New Roman.
- The most used fonts for smaller text are Franklin Gothic and Helvetica.
Colour
- Colour is what makes the first impression on a viewer.
- Implementing colour schemes and elements of typography in the right way can dramatically affect how a viewer feels about a page.
- The main elements of colour are value, hue, saturation, and transparency.
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Description
Test your knowledge of news reporting principles, including types of news, article placement, and visual elements. Learn about hard and soft news, and how to effectively communicate information to your readers.
