9 Questions
How does consumer buying power relate to purchasing goods and services?
It influences the prices of goods and services available to consumers
What does disintermediation refer to?
Intervening in the traditional flow of goods through distribution channels
What is a key aspect of consumer information in the modern context?
Consumers can easily collect information online
What major societal force has made it easier for companies to market in, and consumers to buy from almost any country in the world?
Network information technology
What does deregulation in an industry lead to?
Greater competition and growth opportunities
Industry convergence refers to:
Creation of new types of industry through blending of companies
Which major societal force involves the conversion of public companies to private ownership and management?
Privatization
What does heightened competition among strong brands lead to?
Shrinking profit margins
How does network information technology impact marketing?
Facilitates more targeted communications
This quiz explores the impact of Network Information Technology, Globalization, and Deregulation on modern marketing practices. Learn how digital revolution, global connectivity, and deregulation influence production, communication, pricing, and market reach.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
