New Communication Channels Quiz

Structuring Communication Messages

• Effective communication messages should be structured carefully to capture the audience's attention and deliver the intended message.
• There are three types of message structures: Direct, Indirect, and No Message.

Direct Structure

• Start with a catchy headline or tagline that grabs attention.
• Immediately reveal the main point of the message.
• Follow up with supporting details and visuals that reinforce the main point.
• End with a strong call to action.

Indirect Structure

• Begin by setting the stage and creating intrigue.
• Gradually introduce the solution or benefits offered by the product or service.
• Build credibility and emotional connection through testimonials, expert opinions, or storytelling.
• Finally, reveal the main point of the message and emphasize how it can fulfill the audience's desires or alleviate their concerns.

No Message Structure

• Create intrigue or curiosity without explicitly revealing the message upfront.
• Use visuals, music, and storytelling techniques to captivate the audience's attention and create an emotional connection with the brand.
• Focus on evoking emotions or sparking curiosity that encourages viewers to seek out more information or engage with the brand further.

New Communication Channels

• Email: still widely used, evolved with features like attachments, group messaging, and integration with other digital tools.
• Web/Video Conferencing: platforms like Zoom, Microsoft Teams, and Google Meet offer features like screen sharing, chat, and virtual backgrounds.
• Blogs/Social Networking Sites: platforms like WordPress, Medium, and LinkedIn allow individuals and organizations to share content and engage with audiences through written posts, articles, and comments.
• Social Media: platforms like Twitter, Facebook, and Instagram provide real-time communication and engagement opportunities, allowing for instant sharing of news, updates, and multimedia content.
• Instant Messaging: apps like WhatsApp, Slack, and Telegram offer real-time messaging capabilities, facilitating quick and informal communication among individuals and teams.
• Collaboration Tools: platforms like Microsoft Teams, Slack, and Asana enable teams to collaborate on projects, share files, and communicate in organized channels.