New Communication Channels Quiz

Study Notes

Structuring Communication Messages

Effective communication messages should be structured carefully to capture the audience's attention and deliver the intended message.
There are three types of message structures: Direct, Indirect, and No Message.

Direct Structure

Start with a catchy headline or tagline that grabs attention.
Immediately reveal the main point of the message.
Follow up with supporting details and visuals that reinforce the main point.
End with a strong call to action.

Indirect Structure

Begin by setting the stage and creating intrigue.
Gradually introduce the solution or benefits offered by the product or service.
Build credibility and emotional connection through testimonials, expert opinions, or storytelling.
Finally, reveal the main point of the message and emphasize how it can fulfill the audience's desires or alleviate their concerns.

No Message Structure

Create intrigue or curiosity without explicitly revealing the message upfront.
Use visuals, music, and storytelling techniques to captivate the audience's attention and create an emotional connection with the brand.
Focus on evoking emotions or sparking curiosity that encourages viewers to seek out more information or engage with the brand further.

New Communication Channels

Email: still widely used, evolved with features like attachments, group messaging, and integration with other digital tools.
Web/Video Conferencing: platforms like Zoom, Microsoft Teams, and Google Meet offer features like screen sharing, chat, and virtual backgrounds.
Blogs/Social Networking Sites: platforms like WordPress, Medium, and LinkedIn allow individuals and organizations to share content and engage with audiences through written posts, articles, and comments.
Social Media: platforms like Twitter, Facebook, and Instagram provide real-time communication and engagement opportunities, allowing for instant sharing of news, updates, and multimedia content.
Instant Messaging: apps like WhatsApp, Slack, and Telegram offer real-time messaging capabilities, facilitating quick and informal communication among individuals and teams.
Collaboration Tools: platforms like Microsoft Teams, Slack, and Asana enable teams to collaborate on projects, share files, and communicate in organized channels.

Description

Test your knowledge on modern communication channels including email, web/video conferencing, and blogs/social networking sites. Learn about the features and functionalities of tools like Zoom, WordPress, LinkedIn, and more.