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12 Questions

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Needs, Wants, and Demands in Marketing

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Questions and Answers

What is a need, based on the text?

A state of deprivation about something deemed necessary (correct)

A luxury item that is not essential

An accessory that enhances one's appearance

A passing desire for something pleasurable

What does the text highlight as the most primal needs?

Food, clothing, and shelter (correct)

Travel, experiences, and social activities

Entertainment, leisure, and luxury goods

High-end technology, fashionable clothes, and gourmet foods

What theme will recur throughout the course?

The critical role of emotions in purchasing decisions (correct)

The importance of following trends

The impact of peer pressure on buying behavior

The significance of material possessions

Why does the text suggest that self-awareness and empathy are important for consumers?

To understand their behavior and buying decisions Signup and view all the answers

In the context of the text, what triggers a search for solutions when feeling hungry?

Body being deprived of nutrients Signup and view all the answers

What is the purpose of building self-awareness and empathy in consumers as mentioned in the text?

Understanding consumer behavior and motives Signup and view all the answers

What is the main point discussed in the text?

The shift in water consumption habits based on income levels Signup and view all the answers

What do Manila Water and Maynilad claim about the tap water they provide?

It is potable Signup and view all the answers

Which option describes the attitude towards tap water consumption as household incomes rise?

Tap water is replaced by bottled or filtered water Signup and view all the answers

What was the perception of buying drinking water for households with reliable tap water service up to the 1980s?

It was unheard of Signup and view all the answers

What are the two main alternatives to tap water mentioned in the text?

Bottled water and filtered water Signup and view all the answers

What does the text highlight about the cost of home filtration systems?

Their prices vary, ranging from affordable to very expensive Signup and view all the answers