Needs, Wants, and Demands in Marketing
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Questions and Answers

What is a need, based on the text?

  • A state of deprivation about something deemed necessary (correct)
  • A luxury item that is not essential
  • An accessory that enhances one's appearance
  • A passing desire for something pleasurable

What does the text highlight as the most primal needs?

  • Food, clothing, and shelter (correct)
  • Travel, experiences, and social activities
  • Entertainment, leisure, and luxury goods
  • High-end technology, fashionable clothes, and gourmet foods

What theme will recur throughout the course?

  • The critical role of emotions in purchasing decisions (correct)
  • The importance of following trends
  • The impact of peer pressure on buying behavior
  • The significance of material possessions

Why does the text suggest that self-awareness and empathy are important for consumers?

<p>To understand their behavior and buying decisions (D)</p> Signup and view all the answers

In the context of the text, what triggers a search for solutions when feeling hungry?

<p>Body being deprived of nutrients (B)</p> Signup and view all the answers

What is the purpose of building self-awareness and empathy in consumers as mentioned in the text?

<p>Understanding consumer behavior and motives (B)</p> Signup and view all the answers

What is the main point discussed in the text?

<p>The shift in water consumption habits based on income levels (B)</p> Signup and view all the answers

What do Manila Water and Maynilad claim about the tap water they provide?

<p>It is potable (A)</p> Signup and view all the answers

Which option describes the attitude towards tap water consumption as household incomes rise?

<p>Tap water is replaced by bottled or filtered water (B)</p> Signup and view all the answers

What was the perception of buying drinking water for households with reliable tap water service up to the 1980s?

<p>It was unheard of (B)</p> Signup and view all the answers

What are the two main alternatives to tap water mentioned in the text?

<p>Bottled water and filtered water (C)</p> Signup and view all the answers

What does the text highlight about the cost of home filtration systems?

<p>Their prices vary, ranging from affordable to very expensive (B)</p> Signup and view all the answers

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