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Questions and Answers
Which of the following is an example of deceptive advertising?
Which of the following is an example of deceptive advertising?
- An advertisement that clearly states the features of the advertised item
- An advertisement that compares one item with another only in the areas where it is superior (correct)
- An advertisement that lists the competitor's prices that are lower than theirs
- An advertisement that includes a picture of the actual product being advertised
What is one way deceptive ads can mislead consumers?
What is one way deceptive ads can mislead consumers?
- By comparing the advertised item with other items that are superior (correct)
- By using pictures that accurately represent the actual product
- By listing competitor's prices that are lower than theirs
- By providing clear and accurate information about the product
Which of the following is NOT a form of deceptive advertising?
Which of the following is NOT a form of deceptive advertising?
- Misrepresenting the product through false statements
- Using individual words to deceive the eye and the mind
- Comparing the advertised item only to items where it is superior
- Including a picture of the actual product being advertised (correct)
What is one ethical issue related to advertising?
What is one ethical issue related to advertising?
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What is inconsistent comparison in advertising?
What is inconsistent comparison in advertising?
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Study Notes
Deceptive Advertising
- Deceptive advertising is a form of advertising that misleads consumers, making false claims or concealing important information about a product or service.
- Examples of deceptive advertising include fake testimonials, misleading labels, and false performance claims.
Ways Deceptive Ads Mislead Consumers
- One way deceptive ads mislead consumers is by making false or unsubstantiated claims about a product's benefits or features.
Forms of Deceptive Advertising
- NOT a form of deceptive advertising is advertising that makes honest and accurate claims about a product or service.
Ethical Issues in Advertising
- One ethical issue related to advertising is the potential for advertising to be misleading or deceptive, leading to consumer harm.
Inconsistent Comparison in Advertising
- Inconsistent comparison in advertising refers to the practice of comparing a product or service to a competing product or service in a way that is unfair or misleading, making it difficult for consumers to make informed decisions.
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Description
Test your knowledge on ethical issues in advertising with this quiz on morality in advertising. Explore the concept of deceptive advertisement and learn about different forms of misrepresentation. Challenge yourself to identify the ethical concerns associated with various advertising techniques.
