FAMG 1003 (BH) — Chapter 4: Manufacturing

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Questions and Answers

Which industries became prominent for multinational strategies since the late nineteenth century?

  • Textiles and Pharmaceuticals
  • Banking and Retail
  • Chemicals and Automobiles (correct)
  • Agriculture and Mining

What was unique about multinational manufacturing prior to the nineteenth century?

  • It only included domestic markets.
  • It was dominated by American firms.
  • There were no known cases of multinational manufacturing. (correct)
  • It focused primarily on textiles.

Which company is considered the first successful US multinational manufacturer?

  • Siemens and Halske
  • Singer (correct)
  • Ford Motor Company
  • General Motors

What did Siemens and Halske do to ensure independence from suppliers?

<p>Built its own cable factory near London. (A)</p> Signup and view all the answers

By the end of the nineteenth century, what percentage of British exports was textiles accounted for?

<p>Around two-fifths (C)</p> Signup and view all the answers

What prompted the first instances of multinational manufacturing?

<p>The capital-intensive technologies of the Second Industrial Revolution. (A)</p> Signup and view all the answers

Which of the following was a focus area for multinationals predominantly after World War II?

<p>Pharmaceuticals (C)</p> Signup and view all the answers

Which of these countries hosted one of the first factories established by Singer?

<p>Scotland (B)</p> Signup and view all the answers

What is a primary function of cartels in international trade?

<p>To fix export prices for one or multiple markets (D)</p> Signup and view all the answers

What strategy did some cartels use to manage member behavior?

<p>Imposing fines for exceeding quotas (A)</p> Signup and view all the answers

In international cartels, what form did territorial division typically take?

<p>Assigning specific regions to different member firms (D)</p> Signup and view all the answers

What was a common feature of agreements within the international cartel system?

<p>Patent agreements to share know-how (B)</p> Signup and view all the answers

Which type of market do cartels typically reserve for their nationals?

<p>Home markets, sometimes partially reserved (D)</p> Signup and view all the answers

What was a common method used to prevent cheating in cartels?

<p>Sanctions in the form of imposed fines (A)</p> Signup and view all the answers

Which industry had wide-ranging cartel agreements between major companies like ICI and Du Pont?

<p>Interwar chemical industry (B)</p> Signup and view all the answers

In what way did some cartels manage foreign direct investment (FDI)?

<p>Prohibiting it in specific markets (C)</p> Signup and view all the answers

What shift did US chemical companies make in their raw material source during the 1950s?

<p>From coal to petroleum (D)</p> Signup and view all the answers

Which US chemical company was known for concentrating on plastics and synthetic fibers during its foreign expansion?

<p>Monsanto (D)</p> Signup and view all the answers

What was the primary strategy of Chrysler for its foreign investment after 1945?

<p>Acquisition of foreign firms (D)</p> Signup and view all the answers

Which industry experienced unprecedented levels of foreign direct investment due to rising world incomes?

<p>Automobile (C)</p> Signup and view all the answers

What factor discouraged the import of automobiles during the expansion of the auto industry?

<p>Local content requirements (B)</p> Signup and view all the answers

Which of the following companies was notable for its significant FDI in petrochemicals?

<p>BASF (D)</p> Signup and view all the answers

What was a common trend for German chemical companies post-World War II?

<p>Reinvesting in previously lost Latin American plants (D)</p> Signup and view all the answers

Which Swiss chemical companies were known for their extensive foreign direct investment after abandoning their cartel?

<p>Ciba, Geigy, Sandoz (A)</p> Signup and view all the answers

Which company had established a British factory for condensed milk in 1872?

<p>Anglo-Swiss Condensed Milk Company (C)</p> Signup and view all the answers

What was a significant development for Dutch margarine companies by 1914?

<p>They established factories in Germany and Belgium. (B)</p> Signup and view all the answers

What significant shift occurred during the interwar years for manufacturing firms?

<p>They built more plants in foreign countries. (D)</p> Signup and view all the answers

Which countries' firms benefitted the most during World War I due to their neutral status?

<p>Sweden, Switzerland, and the Netherlands (D)</p> Signup and view all the answers

What major challenge did managers face during the interwar multinational strategies?

<p>Complex negotiations with governments (A)</p> Signup and view all the answers

What product categories did Nestlé initially focus on around the time before 1914?

<p>Condensed milk and chocolates (D)</p> Signup and view all the answers

Which British company built soap factories in various countries between 1890 and 1914?

<p>Lever Brothers (A)</p> Signup and view all the answers

By 1914, which country was noted for purchasing the entire German ball-bearing industry in the 1920s?

<p>Sweden (C)</p> Signup and view all the answers

What was the focus of non-US automobile manufacturers before the 1970s?

<p>Exports rather than direct investment (C)</p> Signup and view all the answers

Which of the following companies consolidated to become major players in the German automobile market?

<p>Volkswagen, Daimler-Benz, and BMW (B)</p> Signup and view all the answers

How did Toyota's production system differ from the traditional mass production system?

<p>It contracted out a large percentage of the value of a finished car to suppliers. (B)</p> Signup and view all the answers

By how much did Japan's share of world automobile output increase from 1960 to 1990?

<p>From 1 percent to 25 percent (A)</p> Signup and view all the answers

What production strategy became associated with Toyota and was later adopted by other manufacturers?

<p>Lean production (A)</p> Signup and view all the answers

Which firm focused on producing a single small car known as the Beetle?

<p>Volkswagen (B)</p> Signup and view all the answers

What percentage of total Western European vehicle production did the mentioned companies control by 1973?

<p>7.5 percent (B)</p> Signup and view all the answers

What significant shift occurred in the post-war automobile industry?

<p>Japanese manufacturers emerged as successful challengers to US giants (D)</p> Signup and view all the answers

What was a significant factor in the ease of raising funds for British companies?

<p>Well-developed London capital market (C)</p> Signup and view all the answers

How did banks influence multinational manufacturing in Continental European countries?

<p>They facilitated financing through close ties with industries. (A)</p> Signup and view all the answers

What role did German capital markets play in the 1920s regarding foreign direct investment (FDI)?

<p>They constrained FDI due to high interest rates and small market size. (C)</p> Signup and view all the answers

What was identified as the most important locational factor encouraging manufacturing firms to prefer FDI over exporting?

<p>Tariffs and trade barriers (B)</p> Signup and view all the answers

What influence did nationalistic feelings have on foreign companies pre-1920s?

<p>They encouraged local production to overcome government restrictions. (B)</p> Signup and view all the answers

How did patent legislation affect U.S. electrical FDI in Canada?

<p>It nullified patents if not utilized within two years. (D)</p> Signup and view all the answers

What was a reason for GE taking shares in local electrical companies?

<p>To acknowledge the growth of national feelings and opposition to foreign products (C)</p> Signup and view all the answers

What effect did outright government restrictions on foreign multinationals have before the 1920s?

<p>They were rare and did not significantly affect FDI. (B)</p> Signup and view all the answers

Flashcards

Multinational Companies

Companies that operate in multiple countries. They are involved in manufacturing, production, and sales activities across international borders.

Second Industrial Revolution

The period of rapid industrialization and technological advancement in the late 19th century, marked by the rise of new industries like chemicals, automobiles, and machinery.

Foreign Manufacturing

The process of manufacturing a product in a different country than where the company is headquartered, often to take advantage of lower costs or access to a specific resource.

Cost Reduction

A primary reason companies choose to manufacture in other countries is to reduce production costs. This can be due to lower labor wages, cheaper materials, or favorable tax policies.

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Siemens and Halske's Early Expansion

Siemens and Halske, a German company, established workshops in Russia and England during the mid-19th century to install and maintain their telegraph and cable equipment.

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Singer Sewing Machine Company

Singer, a US sewing machine company, is considered the first successful multinational manufacturer. By 1914, it had factories in various countries, including Scotland, Canada, Austria, and Germany.

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Textiles and British Exports

The textile industry, particularly cotton production, played a significant role in British exports during the 19th century.

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Iron, Steel, and Machinery Exports

Iron and steel production, along with machinery, constituted a considerable portion of British exports alongside textiles during the late nineteenth century.

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Capital Market Access

Easy access to capital contributed to the growth of British firms. The developed London capital market allowed for cost-effective funding.

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Bank-Industry Ties

Close relationships between banks and industries in continental Europe facilitated multinational manufacturing.

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Bank's Role in International Expansion

Swedish, German, and Swiss banks played a significant role in supporting companies' international expansion.

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Tariffs as a Locational Factor

Tariffs, or taxes on imported goods, made importing less attractive compared to manufacturing directly in the foreign market.

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Non-Tariff Barriers

Non-tariff barriers to trade, such as government restrictions and nationalistic sentiments, encouraged manufacturing FDI.

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Nationalism and FDI

Nationalistic feelings sometimes led governments to favor local producers over foreign companies.

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Patent Legislation and FDI

Patent legislation, especially in Canada, influenced companies' choice between exporting and investing directly in production.

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GE's Response to Nationalism

General Electric's (GE) investment in local electrical companies exemplifies how companies responded to nationalistic sentiments.

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Early Multinational Expansion of Nestlé

Anglo-Swiss Condensed Milk Company started in 1872 and expanded to the US 10 years later. By 1914 the company manufacturing condensed milk and baby food in several European countries, the US, Australia, and Norway.

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Dutch Margarine Companies Expansion

By 1914, Van den Bergh and Jurgens, two Dutch margarine companies, had seven factories in Germany each and expanded their business by investing in distribution and acquiring retail shop chains in Britain.

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Global Expansion of Lever Brothers

Lever Brothers, a British soap company, built or acquired soap factories in different countries between 1890 and 1914. They expanded their operations by establishing multiple factories in many countries.

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Wartime Advantages for Neutral Businesses

European businesses which remained neutral during WWI, like Swedish, Swiss, and Dutch companies, gained a significant advantage. They could acquire or purchase factories and companies from the countries involved in the war, leading to a further expansion.

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Challenges of Multinational Expansion in the Interwar Period

The expansion of multinational companies during the interwar period was impacted by exchange controls, tariffs, and the need to negotiate with governments. This period brought challenges such as a rise in failures and divestments.

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The Evolution of Multinational Strategies between the Wars

During the interwar years, companies expanded and made more products in foreign countries, but the strategies became much more complex due to the changing global landscape and its challenges.

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Swedish Acquisition of German Ball-Bearing Industry

The Swedish ball-bearing industry was completely acquired by a Swedish company in the 1920s, leveraging the profits from the war.

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World War I Reshaped the Multinational Landscape

The period following World War I saw a dramatic change in the global business landscape, with the winners gaining significant advantages and expanding their operations further.

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Export Price Fixing

A practice where businesses in different countries agree to set fixed export prices for their products in specific markets, often seen in industries like steel.

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International Cartels: Quota Agreements

Agreements made between companies in different countries to limit the quantity of goods they produce or sell, often with quotas based on percentages of total sales.

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Home Market Reservation

A common practice in international cartels where a company's home market is reserved exclusively or partially for its own domestic businesses, limiting foreign competition.

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Foreign Firm Supply Limits

In some international cartels, foreign businesses are allowed to supply specific markets, but their share is strictly limited to a set percentage of the local demand.

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Division of Sales Territories

International cartels often divide sales territories among their members, allocating specific geographic regions to each participating company.

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Patent Sharing in International Cartels

A common practice in international cartels where companies share patents and technology, often involving agreements for sharing research and development results.

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Sanctions and Penalties in International Cartels

To prevent cheating and ensure compliance, many international cartels have rules and sanctions for members who violate the agreement, including fines for exceeding quotas.

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Cartel Administration

International cartels often establish administrative structures with representatives from member companies who meet regularly to make decisions and oversee the implementation of the cartel's agreements.

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Chemical Industry Shift

A shift in the chemical industry from using coal to petroleum as the primary raw material for organic chemical production.

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FDI in Petrochemicals

Large companies from the US and Europe invested heavily in building chemical plants in other countries, especially in Europe, during the 1950s.

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Du Pont's FDI Expansion

Du Pont's foreign expansion was part of a broader trend for US chemical companies to invest globally after the mid-1950s.

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German Chemical Industry Reaches Global Market

After World War II, German chemical companies like BASF, Bayer, and Hoechst regained independence and focused on international production, notably in Latin America and Western Europe.

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Swiss Chemical Companies Embrace FDI

The Swiss chemical companies Ciba, Geigy, and Sandoz ditched their cartel in 1950 and engaged in significant foreign direct investment.

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Foreign Direct Investment in Automobiles

The increasing demand for cars worldwide, combined with trade barriers and ‘local content requirements’ in many countries, led to a surge in foreign direct investment in the automobile industry.

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Chrysler's Acquisition Strategy

Chrysler, the third largest US car manufacturer, entered the global market by acquiring foreign companies after World War II, competing directly with Ford and GM.

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US Car Competition Goes Global

Competition between major US car companies in the US market extended onto the global stage.

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Toyota Production System

A system focusing on efficiency, quality, and eliminating waste, often used in manufacturing. Key features include just-in-time production and close supplier relationships.

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Post-war Automobile Industry Growth

A post-war period of rapid change in the car industry. Japanese manufacturers, like Toyota and Nissan, surpassed major Western companies by focusing on innovation and efficiency.

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Outsourcing in Automobile Production

A strategy where components are sourced from external companies rather than being produced internally. This can reduce costs and allow for specialization.

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Consolidation in European Car Industry

This refers to the process where companies from different countries merge or consolidate to create larger, more competitive organizations. This was particularly common in the Western European car industry.

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Export-Oriented Strategy

The focus on exporting products to other countries before establishing direct manufacturing facilities in those locations. This was common for European car makers before the 1970s.

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Incumbents Overthrown

This refers to the way companies can be replaced by new entrants if they don't adapt and innovate. The example of Japanese car makers overcoming American giants shows this.

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Post-Fordist Production

The shift from large-scale, centralized production to more flexible, efficient systems. Toyota's production system exemplifies this change.

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Lean Production

A production method focusing on minimizing waste and maximizing efficiency. Key principles include ‘just-in-time’ production and close supplier relationships.

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Study Notes

CHAPTER 4: Manufacturing (and Multinational Strategies)

  • Multinational strategies have been prominent in dynamic manufacturing industries since the late 19th century.
  • Firms from the Second Industrial Revolution rapidly expanded into international markets.
  • Post-World War II saw successors in industries like chemicals, electrical, machinery, automobiles, computers, pharmaceuticals, and telecommunications.

Origins and Growth of Multinationals

  • No multinational manufacturing existed before the 19th century.
  • The first examples emerged in the 1830s, with Swiss cotton firms establishing plants in southern Germany.
  • Mid-19th century saw more durable direct investments in manufacturing.
  • Siemens and Halske (a German firm) pioneered telegraph and cable equipment development in the 1850s, establishing workshops in St. Petersburg and London to install and maintain their products.
  • Singer, the sewing machine company, was a successful US multinational by 1914 with extensive international business operations.

Chemicals and Machinery

  • The late 19th century saw significant developments in the chemical industry, spurred by scientific research.
  • German chemical companies grew into large enterprises due to long-term research and production investments.
  • German firms (including Bayer, BASF, and Hoechst) were major global exporters of their products, also investing abroad.
  • Swiss companies like Geigy and Sandoz also engaged in early multinational chemical manufacturing.

Automobiles and Food in the Interwar Years

  • The automobile industry emerged in France in the late 1890s and spread throughout Europe.
  • European companies focused initially on small numbers of expensive cars for wealthy customers.
  • France's Renault, Germany's Daimler, and Italy's Fiat had early international operations.
  • The US saw Henry Ford and General Motors revolutionise automobile manufacturing with standardised products (Model T), moving assembly lines, and large economies of scale in production.

Branded Consumer Goods

  • Multinational manufacturing was also evident in branded consumer goods by 1914.
  • Examples include: British companies making dog food and toffee in the US, German firms producing malt coffee substitutes, and US, British, and German multinationals manufacturing gramophone machines and records across Europe.
  • Nestlé and Unilever had early multinational investments, producing condensed milk, baby food, and chocolates.

The Interwar Cartels

  • By the 1930s, international cartels controlled a significant portion of world manufacturing.
  • Factors such as depressed markets, political risk, and exchange controls encouraged the rise of cartels.
  • Cartels were prevalent in industries with a smaller number of producers, such as semi-finished products, steel, capital goods, engineering, and chemicals.

Significance of FDI by 1914

  • Many large multinational manufacturing enterprises operated globally by 1914.
  • This table shows prominent companies, their national origins, the products they produced, and the number of international factories they had.

Locational Factors

  • Tariffs and other nontariff barriers were significant factors encouraging FDI.
  • Nationalistic pressures in countries often led to support for local producers.
  • Patent legislation influenced the choice between exporting and FDI.
  • The overall size and per-capita income of markets were important locational factors, with fast-growing markets being attractive for companies to invest.

The Post-War Resurgence

  • Manufacturing FDI resumed from the 1950s after World War II.
  • International cartels were largely dismantled across many industries.
  • US companies became the dominant force in many sectors of multinational manufacturing and investment.

Chemicals and Automobiles

  • Petrochemicals rose as a new industry in the interwar years.
  • Initial dominance shifted to US firms that later saw European involvement.
  • The postwar era saw a significant expansion of global chemical markets.
  • The automobile industry also saw unprecedented levels of FDI. International diversification became increasingly important.

Japanese Expansion

  • Following World War II, Japanese manufacturers reorganised around export strategies.
  • Post-war Japan rapidly became a major export powerhouse, particularly in machinery and transport equipment.
  • The success of Japanese exports spurred various new protectionist measures in other countries.
  • Japanese success in the automobile sector led them to increasingly compete in the global market starting in the 1970s.

Electronics

  • US companies pioneered the fast-growing electronics industry. Initially, business machinery firms benefited from high wartime demand for typewriters, adding machines.
  • The US government played an important role in the development of electronic digital computers through funding and encouragement of research.
  • IBM became a dominant force in the personal computer industry, largely through outsourcing critical components such as the disk operating system and microprocessors to smaller companies (Microsoft, Intel).

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