Multimedia and ICTs Overview
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What is the role of multimedia in promoting a product?

  • It replaces traditional advertising methods.
  • It is only useful for visual products.
  • It decreases effectiveness in promotion.
  • It multiplies the degree of effectiveness in promotion. (correct)

    • Which of the following best describes advocacy?

  • A form of entertainment.
  • A method of expressing concerns and views. (correct)
  • A tool for economic development.
  • An approach to reduce digital divide.

    • What negative effects can social media have according to its three faces?

  • Contributed to egocentricity and fraud. (correct)
  • Radically improved relationships.
  • Increased face-to-face communication.
  • Reduced global digital divide.

    • What event is known as the People Power Revolution in the Philippines?

    <p>A major uprising against President Ferdinand Marcos.</p> Signup and view all the answers

    What does the term 'Global Digital Divide' refer to?

    <p>The gap between information haves and have nots.</p> Signup and view all the answers

    What was a catalyst for the 2001 EDSA Revolution?

    <p>The walkout of prosecutors during the impeachment trial.</p> Signup and view all the answers

    What is the purpose of developmental communication?

    <p>To provide communities with useful information for improvement.</p> Signup and view all the answers

    Which of the following best defines virtual reality (VR)?

    <p>A combination of video and computer graphics to create an immersive environment.</p> Signup and view all the answers

    What was the primary means used by organizers of the Million People March to promote their events?

    <p>Facebook and Change.org</p> Signup and view all the answers

    Which database was developed to assist people in locating their relatives during typhoon Yolanda?

    <p>People Finder</p> Signup and view all the answers

    What does digital citizenship promote in terms of online behavior?

    <p>Engaging positively and responsibly</p> Signup and view all the answers

    Which of the following is NOT a principle of Digital Citizenship?

    <p>Avoid technology altogether</p> Signup and view all the answers

    What should a digital citizen do to address cyberbullying they witness?

    <p>Report the bullying behavior</p> Signup and view all the answers

    What is recommended regarding online privacy and security settings?

    <p>Choose them carefully and review regularly</p> Signup and view all the answers

    How should one respond to receiving suspicious emails?

    <p>Recognize the risks and manage them</p> Signup and view all the answers

    What action should be taken if an offensive post is made online?

    <p>Delete it after apologizing</p> Signup and view all the answers

    What is the primary focus of digital commerce?

    <p>Recognizing the dangers and benefits of online buying.</p> Signup and view all the answers

    Which aspect of digital citizenship involves understanding appropriate behavior in various online platforms?

    <p>Digital Etiquette</p> Signup and view all the answers

    What is covered under digital law?

    <p>The consequences of illegal downloads and identity theft.</p> Signup and view all the answers

    What does digital health and wellness entail?

    <p>Being aware of potential dependencies on the internet.</p> Signup and view all the answers

    Which element is NOT part of creating a concept paper?

    <p>Implementation Plan</p> Signup and view all the answers

    What best describes a social campaign?

    <p>A large-scale attempt to communicate ideas through various media.</p> Signup and view all the answers

    Which description fits the term digital rights and responsibilities?

    <p>The obligations and privileges digital citizens possess.</p> Signup and view all the answers

    Which aspect of digital citizenship deals with the ability to teach and learn using technology tools?

    <p>Digital Literacy</p> Signup and view all the answers

    What is the primary purpose of the planning phase in an ICT project?

    <p>To conceptualize the project and assign tasks.</p> Signup and view all the answers

    Which of the following is NOT typically included in the description of an ICT project?

    <p>Budget for the project.</p> Signup and view all the answers

    What role does performance analysis play in updating website content?

    <p>It measures user engagement and traffic sources.</p> Signup and view all the answers

    In the context of an ICT project, what does the term 'conversion' refer to?

    <p>An activity that fulfills project objectives.</p> Signup and view all the answers

    What is included in the maintenance phase of an ICT project?

    <p>Improving the website based on user feedback.</p> Signup and view all the answers

    Which of the following is a key aspect of creating a content plan for a website?

    <p>Identifying priority areas for updates.</p> Signup and view all the answers

    Why is collecting user feedback important in the context of website maintenance?

    <p>To understand visitor satisfaction and areas for improvement.</p> Signup and view all the answers

    Which task is part of the development phase in an ICT project?

    <p>Creating infographics and website content.</p> Signup and view all the answers

    What is the main purpose of maintaining an ICT operation for social change?

    <p>To stay focused on the initial project goals</p> Signup and view all the answers

    Which type of monitoring involves self-assessment for learning and improvement?

    <p>Self-monitoring and evaluation</p> Signup and view all the answers

    What characterizes participatory monitoring and evaluation?

    <p>It includes a range of stakeholders in the process</p> Signup and view all the answers

    What do conventional approaches to impact assessment primarily focus on?

    <p>Achievement of stated objectives</p> Signup and view all the answers

    What is a key feature of participatory evaluations in ICT projects?

    <p>They consider the information needs of all stakeholders</p> Signup and view all the answers

    Which software application is mentioned as a tool for project monitoring and evaluation?

    <p>KI-PROJECTS</p> Signup and view all the answers

    Which method is used for gathering user feedback commonly mentioned in the content?

    <p>Google Forms</p> Signup and view all the answers

    Why is monitoring and evaluating a project important?

    <p>It identifies areas needing attention during implementation</p> Signup and view all the answers

    What is one significant negative impact of ICT regarding employment?

    <p>Job loss due to automation</p> Signup and view all the answers

    Which of the following is a positive impact of ICT on education?

    <p>Opportunities for distance learning</p> Signup and view all the answers

    What is a primary advantage of e-commerce?

    <p>Ability to buy and sell over the Internet</p> Signup and view all the answers

    How can increased access to information via ICT negatively affect individuals?

    <p>It leads to isolation from social interactions</p> Signup and view all the answers

    Which of these is a consequence of reduced physical activity linked to ICT use?

    <p>Higher rates of obesity and heart disease</p> Signup and view all the answers

    What negative effect can arise from remote work facilitated by ICT?

    <p>Loss of social interaction</p> Signup and view all the answers

    How does ICT positively impact society in general?

    <p>Improving global communication</p> Signup and view all the answers

    What is a potential problem associated with the high accessibility of online information?

    <p>Difficulty in discerning credible sources</p> Signup and view all the answers

    Study Notes

    Multimedia and ICTs

    • Multimedia combines text, graphics, video, and sound, appealing to entertainment, learning, and research
    • Key elements:
      • Static: text, images (JPEG, PNG, GIF, TIFF)
      • Dynamic: video, audio, animation
    • Multimedia types:
      • Linear: no navigation control
      • Non-linear (Hypermedia): user-controlled
      • Online: internet-based
      • Offline: usable without internet
      • Hybrid: combines online and offline features
    • Multimedia website content: videos, audio, online games, tests, courseware, podcasts, and vodcasts
    • Uses: education (edutainment), users learn while entertained

    Business Communication

    • Multimedia improves effectiveness in promoting products
    • Used in entertainment industries (games, animations)
    • Allows public access to information (online/offline)

    Virtual Reality (VR)

    • VR combines video, stereo, and computer graphics for interactive 3D environments

    ICT as a Platform for Change

    • Advocacy: supporting and enabling people to express views
    • Developmental communication: helping communities improve lives
    • Change.org: online platform for creating and sharing petitions

    Social Media

    • Social media has three faces: good (communication regardless of distance), bad (hiding behind screens, controlling lives), and ugly (broken relationships, self-centeredness, fraud, child abuse)
    • Digital divide: gap between those with and without information access

    Role of ICT in Recent History

    • EDSA (People Power Revolution)
      • Cardinal Sin encouraged Filipinos to protest Ferdinand Marcos
      • February 22-25, 1986: Million people protested along EDSA
      • Involved civilians, political parties, military, religious groups
    • EDSA Dos (2001): January 17-21, 2001.
      • Impeachment trial of President Joseph Estrada and events that followed.
      • Crowds grew over few days via text brigades

    Digital Citizenship

    • Digital citizenship: responsible use of technology
    • Digital citizenship principles:
      • Engage positively: respect others, politely disagree, report harmful content, and be safe online,
      • Know your online world: understand online risks, and use secure practices
      • Choose consciously: make wise choices
    • Digital literacy: knowing how to learn, teach, and use technology
    • Digital etiquette: proper behavior in online environments
    • Digital law: understanding cybercrimes (illegal downloads, plagiarism, hacking, viruses, spam, identity theft, and cyberbullying)
    • Digital rights and responsibilities: user rights and responsibilities online
    • Digital health and wellness: awareness that overuse can impact mental and physical health
    • Digital security: strong passwords, virus protection, backing up data

    Social Change

    • Social campaigns utilize communication to promote cultural and social changes
    • Online platforms include marketplaces, search engines, social media, content creators, app stores, and communications services
    • Concept papers are documents to convince funders of a project's value

    ICT Project Maintenance and Sustainability

    • Monitoring and evaluation are key for project success
    • Self-monitoring: self-reflection and assessment of strategy progress
    • Participatory monitoring: involving all stakeholders
    • Conventional assessment: checks whether project met goals
    • Participatory assessment: focusing on stakeholders' information needs
    • Project management software can help track progress
    • Gathering and analyzing user feedback is essential for improvement

    Automation and E-Commerce

    • Automation: making a system operate automatically
    • E-commerce: online business model for buying and selling
    • ATM: automated teller machine

    Impacts of ICT on People and Society

    • Positive impacts: access to information, education, learning, and new job opportunities
    • Negative impacts: job loss, reduced personal interaction, and issues with physical activity (sedentary lifestyle).

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    Description

    Explore the various aspects of multimedia and ICTs, including types, uses, and their role in education and business communication. This quiz will cover linear and non-linear multimedia, as well as the impact of virtual reality. Learn how multimedia enhances user engagement and provides innovative educational experiences.

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