Moretasks Product Guidelines Overview

Moretasks Product Guidelines

• Moretasks is a company, and the document is copyright 2024
• This document outlines product guidelines for Moretasks
• Version 1 of the content

Table of Contents

• Introduction
• Research
• Structure
• Writing

Introduction (Page 3)

• Objective: Create high-quality product descriptions educating and informing the readers and resolving their doubts.
• Who are we?: Cheapmedicineshop is an E-commerce platform that delivers pharmaceutical products in the USA.
• Buyer's Persona: Target audience is 40-60 years old, predominantly male, using mobile-first browsers like Chrome and Safari, and seeking value for their money. They prioritize convenience and affordability over extensive research.
• Writing Goals for Product Description: Provide clear and accurate information on the medicine to guide users in their purchasing decisions.

Objective (Page 4)

• Create high-quality product descriptions to educate and inform the reader
• Resolve doubts and queries regarding the product

Who are we? (Page 5)

• Cheapmedicineshop is an e-commerce platform delivering pharmaceutical products in the US.
• Content should educate, inform, and address customer doubts/queries.

Buyer's Persona (Page 6)

• Age Group: 40-60 years, predominantly male
• Tech Preferences: Mobile-first, relying on browsers like Chrome and Safari
• Health Needs: Managing conditions like ED, high blood pressure, and diabetes.
• Socio-economic Profile: Middle-class customers valuing value for money.
• Buying Behaviour: Prioritize convenience and affordability over extensive research.

Writing Goals for Product Description (Page 7)

• Provide clear and accurate information on the medicine.
• Answer commonly asked customer questions.
• Guide the user through their purchasing decisions.

Informing (Page 8)

• Ensure all content provides clear and accurate information about the medicine.
• Address commonly asked customer questions to guide purchasing decisions.

Trustbuilding (Page 9)

• Establish customer trust by providing reliable and verified information about medications and health products.

Before you begin writing... (Page 10)

• Create a Google Doc in the format "Business Name: Primary Keyword" (e.g., CMS: Kamagra Oral Jelly 100 mg)
• Include primary keyword, H1, secondary keywords, LSIs, and FAQs in the Google Doc to aid writing, proofreading, and quality control.

Research (Page 12)

• Steps for Conducting Research:
  • Search primary keyword on Google
  • Examine competitor descriptions (competitor sites)
  • Identify manufacturer's name, active salt from competitor products
  • Take note of product information and gather info for the content.
  • Fact-check from credible sources: Check accuracy of active ingredients, functions, mechanism, uses, dosage forms, admin routes, potential side effects, contraindications, and warnings.
• Sites for Researching: (e.g., 1mg, Practo, MedlinePlus, Drugs.com, CDC, etc.)

Structure (Page 17)

• Short Description: Briefly describe the medication, its active salt, benefits, and limit the description to 150-160 characters with the primary keyword at the beginning.
• Product Description: Provide a clear, concise introduction to the product, its purpose, salt name, drug class, and manufacturer's details.
• Include details in 2-3 sentence paragraphs.

Short Description (Page 18)

• Summarize the medication, active salt, and benefits concisely.
• Limit the description to 150-160 characters and prioritize the primary keyword.
• Information should match tone of the product

Product Description (Page 19)

• Intro to the product (Clear & concise)
• Product Purpose
• Active Salt
• Manufacturer's Name

How to take [Product Name] (Page 21)

• Instructions on when and how to take the product.
• Precautions for effective use.
• Consult the healthcare professional.

Strengths and Substitutes (Page 22)

• Available doses/product variations
• Strengths and variations of the product
• Links to other options (price of 10 pills/inhaler/eye drop, etc.).

What are the side effects of [Product name] (Page 23)

• List common side effects of the medication mentioning that most temporary and will subside as the body adjusts.
• If side effects persist, consult a healthcare professional.

Safety Advice (Page 24)

• Liver Disease: Patients with severe liver disease must be monitored by their healthcare providers.
• Kidney Impairment: Patients with underlying kidney impairment should consult a doctor.
• Pregnant and Breastfeeding Women: Toptada should not be used in pregnant or breastfeeding women as there is limited research
• Avoid: Limit or avoid alcohol consumption while taking the product along with grapefruit juice.
• Special groups or conditions to avoid and mention consulting a doctor

FAQs (Page 25)

• Answer questions directly and clearly.
• Aim for 30-50 word answers
• Include 5-7 relevant FAQs.
• Answer Yes/No questions first, providing an explanation afterwards.

Writing (Pages 26-27/48)

• Content Style Guide: Professional yet approachable tone reflecting pharmaceutical expertise communicable to the average consumer.
• Specific Guidelines on writing and content, including avoiding fear-inducing, over-promising, or ambiguous words, slang and informal language.
• Language Preference should be in American English.

Content Optimization (Page 56)

• Content length should be 700-1000 words.
• Sentences should be 20 words or less
• Divide the text into 2-3 paragraph chunks for readability

Linking (Pages 50-53)

• Internal and External links
• Types of Internal links
• Anchor Text for links.
• Tips to build different types of links.
• Keyword optimization for links.

Keyword Optimization

• Include keywords (1-2% of total words) in a natural way. Avoid keyword stuffing
• Use keywords for primary (e.g., 2-worded keywords 8-10 times per 1000 words), secondary keywords appropriately.

Other topics include:

• Abbreviations
• Grammar rules
• Specific guidelines
• SEO optimization including meta tags and meta descriptions
• Product pages - steps, example, format (Page 45/46)