Chapter 16
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Questions and Answers

Monopolistic competition involves firms selling identical products.

False

In monopolistic competition, the number of sellers is many, and there is free entry and exit in the market.

True

In the long run, firms in monopolistic competition earn zero economic profit.

True

The demand curve facing a firm in monopolistic competition is horizontal.

<p>False</p> Signup and view all the answers

In the short run, a monopolistic competitor maximizes profit by producing the quantity where marginal revenue equals marginal cost.

<p>True</p> Signup and view all the answers

If price exceeds average total cost in the short run, a monopolistic competitor earns a profit.

<p>True</p> Signup and view all the answers

If price is less than average total cost in the short run, the firm will shut down immediately.

<p>False</p> Signup and view all the answers

In the long run, entry of new firms in monopolistic competition decreases the demand faced by existing firms.

<p>True</p> Signup and view all the answers

In monopolistic competition, the price is equal to marginal cost in the long run.

<p>False</p> Signup and view all the answers

In the long run, monopolistic competition results in production at the minimum average total cost.

<p>False</p> Signup and view all the answers

Highly differentiated products in monopolistic competition can spend up to 10-20% of revenue on advertising.

<p>True</p> Signup and view all the answers

Homogeneous products such as wheat and milk are advertised heavily.

<p>False</p> Signup and view all the answers

Advertising creates a perception of product differentiation and fosters brand loyalty.

<p>True</p> Signup and view all the answers

Advertising has been proven to always waste resources without adding value.

<p>False</p> Signup and view all the answers

Studies show that eyeglasses are cheaper in states that prohibit advertising.

<p>False</p> Signup and view all the answers

Brand names are criticized for providing no real differentiation between products.

<p>True</p> Signup and view all the answers

Defenders of brand names argue they signal quality and incentivize firms to maintain high standards.

<p>True</p> Signup and view all the answers

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