Economics Unit 10: Monopolistic Competition
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Questions and Answers

In the long run, oligopolists can earn normal profits by creating entry barriers.

False

What is the purpose of limit pricing?

to prevent new firms from entering an industry

When output reaches QB, the fixed stock of ______________ is fully employed.

capital

Match the following entry barriers with their descriptions:

<p>Brand proliferation = creating a larger number of differentiated products to reduce the market share available to new entrants Set-up costs = increasing advertising to put a new entrant at a substantial cost disadvantage Predatory pricing = setting a low price with the intention of driving rivals out of a market Limit pricing = preventing new firms from entering an industry</p> Signup and view all the answers

Why does the firm fix the price at its profit-maximizing level?

<p>To maximize profits</p> Signup and view all the answers

The average variable costs can be constant over a large range.

<p>True</p> Signup and view all the answers

What is the normal-capacity output?

<p>QN</p> Signup and view all the answers

The fixed factor in the production process is divisible because some of it can be left __________________.

<p>unemployed</p> Signup and view all the answers

What happens to the output when demand fluctuates between slump and boom?

<p>It varies</p> Signup and view all the answers

In the long run, oligopolists can earn supernormal profits by creating entry barriers.

<p>True</p> Signup and view all the answers

What is an example of an entry barrier created by oligopolists?

<p>Brand proliferation</p> Signup and view all the answers

The firm fixes the price at its profit-maximizing level and builds a plant whose normal capacity is the __________________ output.

<p>profit-maximizing</p> Signup and view all the answers

Match the following descriptions with their corresponding entry barriers:

<p>Increasing advertising to put a new entrant at a substantial cost disadvantage = Set-up costs Creating a larger number of differentiated products to reduce the market share available to new entrants = Brand proliferation Setting a low price with the intention of driving rivals out of a market = Predatory pricing Setting a price to prevent new firms from entering an industry = Limit pricing</p> Signup and view all the answers

What happens to output when demand fluctuates between slump and boom?

<p>It varies from QS to QB</p> Signup and view all the answers

The fixed factor in the production process is always fully employed.

<p>False</p> Signup and view all the answers

What is the purpose of creating entry barriers?

<p>To earn supernormal profits</p> Signup and view all the answers

The average variable costs can be constant over a large range up to the point at which all of the fixed factor is __________________.

<p>used</p> Signup and view all the answers

What is the reason for the firm to build a plant with a normal capacity of QN?

<p>To maximize profits</p> Signup and view all the answers

Study Notes

Monopolistic Competition

  • Characteristics:
    • Large number of producers supplying slightly differentiated products
    • Freedom of entry and exit
    • Each firm has some control over the price of its product
  • Product differentiation is often achieved or reinforced by branding and advertising
  • Examples: retail clothing stores, restaurants, barber shops, etc.
  • In the short run, firms earn supernormal profits, but in the long run, firms earn only normal profits
  • Average cost of production is not minimized, resulting in excess capacity and higher average costs
  • There is no optimal allocation of resources, and the price consumers pay does not equal the marginal cost of production

Oligopoly

  • Definition: A market structure in which only a few firms account for most or all of total production
  • Characteristics:
    • Interdependence among firms
    • Barriers to entry
    • Non-price competition (advertising, product differentiation, etc.)
    • Price rigidity
  • Forms of oligopoly:
    • Homogeneous products (e.g. cement, steel)
    • Differentiated products (e.g. cars, cigarettes)
  • Firms must consider the reactions of their rivals when making decisions

Collusion

  • Definition: Agreements among firms to restrain market competition
  • Types of collusion:
    • Formal collusion (cartel): explicit agreements among firms
    • Informal collusion (tacit collusion): implicit agreements among firms
  • Characteristics of successful cartels:
    • Inelastic demand
    • Control over a substantial share of output
    • Conducive political climate
  • Examples of cartels: OPEC, copper cartel

Price Competition and Non-Price Competition

  • Price competition: aggressive price-cutting to increase sales
  • Non-price competition: advertising, product differentiation, warranties, etc.
  • Examples of non-price competition:
    • Advertising to differentiate products
    • Extended guarantees and warranties
    • Model and style changes
    • Promotion offers (e.g. "two for the price of one")

Prisoner's Dilemma

  • A game theory concept illustrating the problem of cooperation among oligopolistic firms
  • Each firm has an incentive to cheat on agreements, leading to lower profits for all firms
  • Firms may engage in price wars or aggressive competition instead of cooperating

Price Rigidity - Kinked Demand Curve Model

  • A model explaining price rigidity in oligopolistic markets
  • Firms believe that if they raise prices, their competitors will not follow, and if they lower prices, their competitors will follow
  • The demand curve is kinked at the current price, with a discontinuous marginal revenue curve
  • Firms are reluctant to change prices due to the perceived risk of price wars or loss of market share

Saucer-Shaped Average Variable Cost Curve Theory

  • A theory explaining the flat shape of the average variable cost curve over a range of output
  • Divisibility of the fixed factor allows for constant marginal and average variable costs over a range of output
  • Example: a factory with 10 sewing machines, where output can be increased without changing the ratio of labor to machines

Monopolistic Competition

  • Characteristics:
    • Large number of producers supplying slightly differentiated products
    • Freedom of entry and exit
    • Each firm has some control over the price of its product
  • Product differentiation is often achieved or reinforced by branding and advertising
  • Examples: retail clothing stores, restaurants, barber shops, etc.
  • In the short run, firms earn supernormal profits, but in the long run, firms earn only normal profits
  • Average cost of production is not minimized, resulting in excess capacity and higher average costs
  • There is no optimal allocation of resources, and the price consumers pay does not equal the marginal cost of production

Oligopoly

  • Definition: A market structure in which only a few firms account for most or all of total production
  • Characteristics:
    • Interdependence among firms
    • Barriers to entry
    • Non-price competition (advertising, product differentiation, etc.)
    • Price rigidity
  • Forms of oligopoly:
    • Homogeneous products (e.g. cement, steel)
    • Differentiated products (e.g. cars, cigarettes)
  • Firms must consider the reactions of their rivals when making decisions

Collusion

  • Definition: Agreements among firms to restrain market competition
  • Types of collusion:
    • Formal collusion (cartel): explicit agreements among firms
    • Informal collusion (tacit collusion): implicit agreements among firms
  • Characteristics of successful cartels:
    • Inelastic demand
    • Control over a substantial share of output
    • Conducive political climate
  • Examples of cartels: OPEC, copper cartel

Price Competition and Non-Price Competition

  • Price competition: aggressive price-cutting to increase sales
  • Non-price competition: advertising, product differentiation, warranties, etc.
  • Examples of non-price competition:
    • Advertising to differentiate products
    • Extended guarantees and warranties
    • Model and style changes
    • Promotion offers (e.g. "two for the price of one")

Prisoner's Dilemma

  • A game theory concept illustrating the problem of cooperation among oligopolistic firms
  • Each firm has an incentive to cheat on agreements, leading to lower profits for all firms
  • Firms may engage in price wars or aggressive competition instead of cooperating

Price Rigidity - Kinked Demand Curve Model

  • A model explaining price rigidity in oligopolistic markets
  • Firms believe that if they raise prices, their competitors will not follow, and if they lower prices, their competitors will follow
  • The demand curve is kinked at the current price, with a discontinuous marginal revenue curve
  • Firms are reluctant to change prices due to the perceived risk of price wars or loss of market share

Saucer-Shaped Average Variable Cost Curve Theory

  • A theory explaining the flat shape of the average variable cost curve over a range of output
  • Divisibility of the fixed factor allows for constant marginal and average variable costs over a range of output
  • Example: a factory with 10 sewing machines, where output can be increased without changing the ratio of labor to machines

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This quiz covers the basics of monopolistic competition, a market structure that combines elements of perfect competition and monopoly. It includes features such as product differentiation, branding, and advertising.

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