Market Structures MCQ 2 (imperfect competition)

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Questions and Answers

What is a characteristic of monopsonistic competition in terms of the number of buyers?

  • There is only one buyer who determines the price
  • There are many buyers, but each buyer has significant influence over price
  • There are many buyers, and no individual buyer can influence price (correct)
  • There are a few large buyers who can influence price

What is a result of supernormal profits in a monopsonistic market?

  • New sellers are attracted to the market (correct)
  • New sellers are deterred from entering the market
  • The demand curve becomes more inelastic
  • Existing firms will reduce their prices

What is the goal of firms in a monopsonistic market?

  • To increase their market share
  • To maximize their profits (correct)
  • To minimize their losses
  • To set the lowest price in the market

What distinguishes the products supplied by different sellers in a monopsonistic market?

<p>They are similar but not identical (C)</p> Signup and view all the answers

What is the result of a firm successfully building brand loyalty and differentiating itself from rivals?

<p>A steeper demand curve (A)</p> Signup and view all the answers

What is the primary goal of advertising and branding strategies?

<p>To differentiate a firm's goods and services from those of competitors (A)</p> Signup and view all the answers

What is the consequence of a flatter demand curve for a firm?

<p>The firm has less power over price (B)</p> Signup and view all the answers

What is a characteristic of a steep demand curve?

<p>Demand is relatively inelastic (B)</p> Signup and view all the answers

What is the result of a firm's failure to differentiate itself from rivals?

<p>A flatter demand curve (C)</p> Signup and view all the answers

What is a benefit to consumers in a monopsonistic market?

<p>A wider variety of goods and services (B)</p> Signup and view all the answers

What is a disadvantage of monopsonistic competition?

<p>Prices are higher and output is lower than in a perfectly competitive market (B)</p> Signup and view all the answers

Why do firms in a monopsonistic market have an incentive to innovate and differentiate their products?

<p>To attract more consumers and increase market share (A)</p> Signup and view all the answers

What is a characteristic of firms in a monopsonistic market?

<p>They have excess capacity (B)</p> Signup and view all the answers

What is a result of monopsonistic competition?

<p>Higher prices and lower output (A)</p> Signup and view all the answers

Does product differentiation exist in a monopolistic market?

<p>yes (C)</p> Signup and view all the answers

Are their barriers to entry in an imperfect competition market?

<p>no (A)</p> Signup and view all the answers

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Study Notes

Monopolistic Competition

  • No barriers to entry/exit for suppliers, allowing free market participation.
  • Many buyers with no individual influence on price, ensuring a fair market.
  • Multiple independent sellers set their own prices, subject to the Law of Demand.
  • Price elasticity of demand is high due to close substitutes available in the market.
  • Knowledge of profits is widespread among sellers, attracting new entrants in case of supernormal profits.
  • Firms strive to maximize profits, driving business decisions.
  • Product differentiation exists, with similar but non-identical products supplied by different sellers.
  • Close substitutes are available, further intensifying market competition.

Demand Curve

  • A steep demand curve (AR) occurs when a firm has successfully built brand loyalty and differentiated itself from rivals, resulting in loyal customers being less price sensitive.
  • Steep demand curve means demand is relatively inelastic, giving the firm more power over price.

Factors Influencing Demand Curve

  • A firm's ability to build brand loyalty affects the demand curve's steepness.
  • Differentiation from rivals also influences the demand curve's steepness.

Flatter Demand Curve

  • A flatter demand curve (AR) occurs when a firm has been less successful at building brand loyalty and differentiating itself from rivals.
  • Flatter demand curve means demand is relatively elastic, giving the firm less power over price.

Advertising and Differentiation

  • Firms use various strategies to differentiate their goods/services from competitors, including:
    • Branding
    • Competitive advertising
    • Distinctive packaging
    • Product quality
    • Product innovation
    • Loyalty cards
    • Customer service
  • Brand loyalty is the tendency of customers to continue buying a certain brand of a good rather than competing brands.

Advantages of Monopolistic Competition

  • In a monopolistically competitive market, consumers have a wide choice of firms providing goods and services, such as numerous hairdressers.
  • The market offers a wide variety of goods and services due to firms' incentives to innovate and differentiate themselves from others through creativity.

Disadvantages of Monopolistic Competition

  • Individual firms do not produce at the minimum point on the Average Cost (AC) curve in the long run, resulting in inefficiency and wastefulness of resources due to excess capacity.
  • Compared to a perfectly competitive market, prices are higher and output is lower in a monopolistically competitive market.

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