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Questions and Answers
What is a characteristic of monopsonistic competition in terms of the number of buyers?
What is a characteristic of monopsonistic competition in terms of the number of buyers?
What is a result of supernormal profits in a monopsonistic market?
What is a result of supernormal profits in a monopsonistic market?
What is the goal of firms in a monopsonistic market?
What is the goal of firms in a monopsonistic market?
What distinguishes the products supplied by different sellers in a monopsonistic market?
What distinguishes the products supplied by different sellers in a monopsonistic market?
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What is the result of a firm successfully building brand loyalty and differentiating itself from rivals?
What is the result of a firm successfully building brand loyalty and differentiating itself from rivals?
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What is the primary goal of advertising and branding strategies?
What is the primary goal of advertising and branding strategies?
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What is the consequence of a flatter demand curve for a firm?
What is the consequence of a flatter demand curve for a firm?
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What is a characteristic of a steep demand curve?
What is a characteristic of a steep demand curve?
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What is the result of a firm's failure to differentiate itself from rivals?
What is the result of a firm's failure to differentiate itself from rivals?
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What is a benefit to consumers in a monopsonistic market?
What is a benefit to consumers in a monopsonistic market?
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What is a disadvantage of monopsonistic competition?
What is a disadvantage of monopsonistic competition?
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Why do firms in a monopsonistic market have an incentive to innovate and differentiate their products?
Why do firms in a monopsonistic market have an incentive to innovate and differentiate their products?
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What is a characteristic of firms in a monopsonistic market?
What is a characteristic of firms in a monopsonistic market?
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What is a result of monopsonistic competition?
What is a result of monopsonistic competition?
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Does product differentiation exist in a monopolistic market?
Does product differentiation exist in a monopolistic market?
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Are their barriers to entry in an imperfect competition market?
Are their barriers to entry in an imperfect competition market?
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Study Notes
Monopolistic Competition
- No barriers to entry/exit for suppliers, allowing free market participation.
- Many buyers with no individual influence on price, ensuring a fair market.
- Multiple independent sellers set their own prices, subject to the Law of Demand.
- Price elasticity of demand is high due to close substitutes available in the market.
- Knowledge of profits is widespread among sellers, attracting new entrants in case of supernormal profits.
- Firms strive to maximize profits, driving business decisions.
- Product differentiation exists, with similar but non-identical products supplied by different sellers.
- Close substitutes are available, further intensifying market competition.
Demand Curve
- A steep demand curve (AR) occurs when a firm has successfully built brand loyalty and differentiated itself from rivals, resulting in loyal customers being less price sensitive.
- Steep demand curve means demand is relatively inelastic, giving the firm more power over price.
Factors Influencing Demand Curve
- A firm's ability to build brand loyalty affects the demand curve's steepness.
- Differentiation from rivals also influences the demand curve's steepness.
Flatter Demand Curve
- A flatter demand curve (AR) occurs when a firm has been less successful at building brand loyalty and differentiating itself from rivals.
- Flatter demand curve means demand is relatively elastic, giving the firm less power over price.
Advertising and Differentiation
- Firms use various strategies to differentiate their goods/services from competitors, including:
- Branding
- Competitive advertising
- Distinctive packaging
- Product quality
- Product innovation
- Loyalty cards
- Customer service
- Brand loyalty is the tendency of customers to continue buying a certain brand of a good rather than competing brands.
Advantages of Monopolistic Competition
- In a monopolistically competitive market, consumers have a wide choice of firms providing goods and services, such as numerous hairdressers.
- The market offers a wide variety of goods and services due to firms' incentives to innovate and differentiate themselves from others through creativity.
Disadvantages of Monopolistic Competition
- Individual firms do not produce at the minimum point on the Average Cost (AC) curve in the long run, resulting in inefficiency and wastefulness of resources due to excess capacity.
- Compared to a perfectly competitive market, prices are higher and output is lower in a monopolistically competitive market.
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Description
Understand the characteristics and features of monpolistic competition, a market structure where many firms compete with each other, setting their own prices and quantities.