Module VI: Media and Cultural Globalization

Media acts as a critical channel for spreading and understanding globalization, enabling communication and connection across the world.

Globalization significantly influences societal and cultural aspects of people.

Media categories include print, broadcast, digital, and internet platforms.

Media serves as a primary tool for establishing and sustaining interpersonal relationships.

Media plays a vital role in globalization, without which the process would not be widely known.

Examining the historical progression of media helps understand its influence on the development and spread of globalization.

Specific timeframes in history showed significant relationships to the evolving globalization process.

Media is a tool (means) for conveying something and connecting people (communication) across different settings and locations.

The oldest and most enduring form of communication, using human speech.

Written word, a transition between oral cultures and the printing press.

Materials used for writing in early civilizations include wood, clay, bronze, bones, stones, tortoise shells, papyrus, and parchment.

Earliest forms of script, including petroglyphs, cuneiform, and hieroglyphics.

Language enabled the development of trade, markets, and cross-continental trade routes, leading to cities.

An early writing system developed by Sumerians, using wedge-shaped symbols.

A pictorial writing system used in ancient Egypt.

The invention of scripts played a crucial role in preserving and sharing historical, social data across generations. This impacted the process of globalization.

The printing press revolutionized information by enabling mass production and distribution of books, pamphlets, and flyers. This increased literacy and challenged existing authorities.

Media forms that use electricity, not paper, for access, such as the telegraph, telephone, radio, film, and television.

Television is a powerful mass medium connecting people globally, fostering shared experiences, opinions, and sentiments.

Digitized content like text, graphics, audio, and video transmitted via internet or computer networks, seen most prominently in computers.

A period characterized by rapid advancements in information creation and distribution through various media.

Media technologies that reach a large number of people simultaneously.

The growing interconnectedness of people, cultures, and economies across the world.

The computer is the key representation and important influencer of digital media in the modern world.

Digital media has revolutionized communication by offering options like video calls and instant messaging, facilitating communication with family and friends.

Education is increasingly conducted online, utilizing learning management systems (LMS) like Google Classroom and social media platforms.

The internet simplifies research for assignments by providing various online resources, eliminating the need for physical visits to libraries.

Online shopping platforms (like Lazada, Amazon, Shoppee) have become popular, facilitating purchases without physical store visits.

Media plays a crucial role in globalization, supporting economic, political, and cultural exchange.

The interconnectedness of the world, created by media like television and computers, resulting in global audiences.

Increased awareness and identification with people worldwide, understanding that actions have global repercussions.

The idea that computers serve as the primary means of accessing and disseminating information across various facets of society, replacing other forms of media.

A concept describing the interconnectedness and shared values of individuals across different cultures and nations, highlighting a sense of global citizenship and interconnectedness.

A complex system of shared knowledge, beliefs, values, attitudes, behaviors, and material objects passed down through generations within a group of people.

The rapid spread of ideas, values, and cultural products across national borders, influenced by technology, transportation, and media.

The process of cultures becoming more similar due to globalization, often leading to a decreased diversity of cultural practices.

The process of applying fast-food business principles (efficiency, predictability, control, and calculability) to other aspects of society.

Efficiency, predictability, control, and calculability - these principles are applied in fast food restaurants and expanding to other areas of society.

The spread of fast-food corporations can lead to a decline in local diets and eating traditions, creating a more homogenized food culture.

The presence of a variety of cultures within a society, enriching the social landscape and fostering understanding.

Globalization isn't just about American culture spreading globally. While American influence is undeniable, other cultures like Korean pop and Japanese animation are gaining international popularity.

Globalization significantly affects indigenous communities, impacting their traditions, land rights, and cultural survival. It can lead to assimilation or a balance between adapting and preserving their heritage.

Indigenous cultures are passed down through generations via stories, rituals, arts, and performances. This oral tradition and cultural knowledge are vital for their identity and survival.

Indigenous peoples have a unique understanding of their place in the world, based on their connection to nature and their ancestral lands. This shapes their beliefs, values, and practices.

Globalization can bring both opportunities and challenges for indigenous communities. They might experience economic development, but also face cultural erosion and threats to their land rights.

Maintaining cultural traditions and practices is crucial for indigenous communities. This involves transmitting knowledge, language, and beliefs to future generations to ensure their survival.

Globalization can impact indigenous identity, leading to both assimilation and revitalization movements. It forces them to navigate the tension between tradition and modernity.